Realistically, when will you be able to walk into a dealer and buy msrp?

[Dads_bronze_bronco]

When supply chain constraints go away and dealers have full lots again + when orders have been filled and dealers are getting unsold retail Bronco inventory in volume.

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[Kos]

Fact is with the shortages a lot of vehicles are going over MSRP. It’s extreme on the Bronco, but impacting the overall car market. Asking when will I be able to get a Bronco at MSRP off the street is like asking when will the supply chain crisis end or when will Covid be over. They all have the same answer. Just gotta figure out what that is.

 

[gryphon1231]

Isn't Ford building twice as many 2022's as 2021's? There's 70+ Broncos within 50 miles of me, all marked up 10-20k, most are 2021's and 2022's hitting the lots now. When will the madness end?

the real question Ford should be answering is why are there this many Bronco's sitting on dealership lots at any price when 2021 reservation holders still haven't had there reservations filled. Just goes to show how fucked up this whole process is.

 

[gentlemanbronco]

I've been thinking about this lately, maybe passing on my bronco when it comes and just waiting another year or so to snag a used one or one off the lot.

 

[iBrad81]

You would think the stealerships would want to sell these faster at MSRP to allow more allocations in the future, but they are all looking at making that easy buck right now, instead they have vehicles collecting dust and snow right now b/c of greed

 

[Drex]

the fact that Ford has essentially locked some reservationists into years long waits means some of those folks will pay a premium (as they are relative super-fans and don't want to wait any more), that will tend to extend the ADM time for those dealers that have units.

 

[Beach_Bum]

I've been thinking about this lately, maybe passing on my bronco when it comes and just waiting another year or so to snag a used one or one off the lot.

Some may laugh at that thought. But there are plenty of new buyers that have never owned such a vehicle. When the reality sets in that the vehicle doesn't live up to their expectations, they will be traded in for something that does.

 

[GoatFab]

The fact that there are that many on lots with markups means it's almost over.

Agreed and now I have noticed markups coming down to 5 to 7K
if you are paying more I have a Dr you can call.

 

[JBlanco]

Ford doesn't benefit from an appearance of low supply/high demand. They just want to sell as many as they build as they have contract pricing with the dealers, especially now that the craze is alive and well, but before people tire of waiting and buy a Wrangler (as many here have done). The dealer does benefit from the appearance of exclusivity, but again, not the manufacturer.

We, the members of this forum that check the status of their order every 10 minutes may think the rest of the world is the same way but in reality, 99% of car buyers don't care as much about the Bronco.

 

[KompressorV12]

Prices have already started to crash. $2-3k over MSRP for a barebones Bronco or less than $10k for a sought after model are the norm on eBay motors now. By summer we should see less than $5k for the sought after models and big bend soft tops going for MSRP. This sets up perfectly for all the idiots that picked up their “quick build” hoping to sell for a profit when their “dream build” gets in. Now they may have to decide between taking a loss on their used BB or OBX or not picking up their BL SAS when it arrives Also, when people realize they’re not going to be able to flip a Bronco to carvana or car max or the secondary market they may just not buy it all together, leaving more for us enthusiasts that actually want one for ourselves.

 

[RobCo]

Isn't Ford building twice as many 2022's as 2021's? There's 70+ Broncos within 50 miles of me, all marked up 10-20k, most are 2021's and 2022's hitting the lots now. When will the madness end?

Marked up that much? They can keep them then

 

[Snydermann]

It will be a long time before the traditional sales model turns completely to an ordering system. The general public wants instant gratification and they want to buy a car the day they want it. Sometimes it's even a necessity (sudden loss of a vehicle, crash, mechanical).

The Bronco is a specialty vehicle. Right now you have enthusiast demand driving the market, so of course the loaded trim levels are selling. Once that demand is satiated sales will return to normal. These vehicles will be available at discounts in a few years once people realize it is not a luxury vehicle and a soft top isn't all it's cracked to be. Look out if it gets a poor reliability reputation.

Same thing happened with smart in 2008, orders only, wait times, MSRP+ prices, record sales. Then once the initial enthusiast demand waned the car faded into oblivion.

 

[phocion]

My guess: next year.

Also, MSRP might be 10% higher next year.

 

[Wolfeman]

I just paid $56,865 on a $58,605 MSRP. It can happen if you find the right dealership.

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