I 2nd this!Why is educating yourself on the products you sell a bad thing? So if potential buyer has questions, you would rather misinformation be spewed? Ultimately, this attitude is what's killing the dealer model and you'll eventually be reduced to a service-only center.
It only takes maybe 30 minutes time to get the bulk of bronco info down. Ford made it easy that way by limiting our options which is the only good thing about limited options lol.
From a buyers point of view, why would I want someone who knows less than me, but insists they know everything.
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