📈 Our 2021 Bronco Order Stats / Take Rates After 3K Submissions

[Chief1301]

Theft resistance too.
Most kids can't drive stick.

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[WuNgUn]

I think Wildtrak is because of standard Sasquatch & 2.7. And 2 door because the take rate is higher than Ford expected

Point being, Ford is scheduling them regardless

 

[TNcoupe]

Looks like they did the butt drop mod. If I remember right they had the perky butts on the mk3 didnt they?

 

[Craig]

I see a lot of fat wallets and no love for soft tops.

We ordered a loaded up badlands with soft top only.

 

[ajlangley79]

Look at my OBX moving up the charts! NICE. Not gonna catch the Baddy but it will take 2nd soon! The race is on!

 

[DannyBoy83]

I think that 2-door percentage surprised Ford! And nearly 50% opted for Lux...wow!

Agree, two door percentage is much higher than I would have expected. I read that during Jeep's JK era (07-18) that about 9 out of 10 were four doors.

 

[Deleted member 5064]

I was expecting a bigger uptake for the manual. Also, you guys are spending some money! I opted for the Big Bend, manual, signature LEDs, aux switches and rock rails with standard package. Decided to go cheap!

Im with you on the Big Bend not being as popular as I speculated. Going with a “loaded” 2 door BB ( 2.7l ,Sasquatch, Led pkg, Mid pkg) and it’s about 49k. The jump to a Outer Banks is 3k. Badlands about 5k jump( ouch) Only missing out on 12inch screen and sound deadening

 

[WMS]

I know this probably doesn't accurately represent everyone that has ordered a Bronco but I like how Rapid Red is not as popular, will make mine stand out some

I also ordered Rapid Red! Was thinking the same thing

 

[Toniareppel]

We just got our email two days ago with our vin and a start date of June 28th! Eeekk so excited! We are getting a rapid red outer banks 4 door. We live in MD.

 

[AZ_Liberty]

I'm really surprised by the Lux takup rate. If there was a "technology delete" option, I'd take it. The fewer electo-gizmos to break the better.

 

[AZ_Liberty]

I also ordered Rapid Red! Was thinking the same thing

I thought Rapid Red looked "off" on the computer renders, but the in-person pictures are making me lean that way over Velocity Blue.

 

[Tazn69Bronco]

The take rate on manual transmissions has been in decline for years. I often wonder why that is? I feel like if the manual was offered in any configuation from the beginning on the Bronco Ford would have seen a much higher percentage than the 10-15% take rate (estimate) that we are seeing so far.

Just an observation and reaction to a lot of comments in this thread. I know for myself I was looking forward to having the option of shifting gears but could not have the features I wanted with a manual trans.

 

[Smk9lvr]

Who would spend the money on a new Bronco, and an auto transmission, but stick with the 2.3L? At the point of buying this luxury off-roader, the price is already jaw-dropping. I don't think the mileage is going to be different enough to say "I wanted to save gas money".

I guess some people wanted to use the $1800 on new rims/tires/etc maybe?

This car will go to my son in a couple of years and as a new driver insurance on a 6 would be more painful. If I was buying without that consideration it would be a manual or a 2.7.

 

[TMP]

Im with you on the Big Bend not being as popular as I speculated. Going with a “loaded” 2 door BB ( 2.7l ,Sasquatch, Led pkg, Mid pkg) and it’s about 49k. The jump to a Outer Banks is 3k. Badlands about 5k jump( ouch) Only missing out on 12inch screen and sound deadening

Exact same build and price as ours! Now if they would just schedule the damn thing!

 

[Skdmarc]

Most don't want to drive period

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