Another dealer said thread (about Penalties)

[Seventyfouronthefloor]

You forgot the rising gas prices to add to that mix.

I am curious about how cheap/how many ‘21 Broncos are going to be/be available in 2023 when there’s a $1.00/gal carbon tax on 87 octane and $1.10 on 91 octane. Somewhat glad I’m all-in on a MOD top/Heritage and can wait until 2023 since I’ve wanted a new Bronco since the 2006 concept. After waiting 15 years, waiting another year or two isn’t a big deal. I fully expect the national average cost of gas to be around $5.00/gal by 2023.

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[indio22]

Ford isn’t going to enforce any restrictions. Ford’s delivery date for ordered Broncos is between today and 2.5 years from now. It’s not reasonable to expect less than 20% of customers to change their mind, move 5 states away, lose their job, have a child (or 2), have major medical hardships , etc. If the interest rate reaction to inflation happens sooner than later there will be A LOT of customers that walk away due to financing.

Yep any person a year ago could have made a reservation (or multiple reservations as some folks here have admitted to). For various reasons and reality setting in, a significant number of those will not materialize as a closed sale to the reservation holder.

The reservation thing is a marketing ploy Ford has decided to use, which has now extended to the F150 Lighting and Maverick. Apparently Ford will soon make available for $200 deposit, a "TBD reservation", good for any vehicle to be release in the next 10 years.

Add in persons who have no business or legit use case buying a ladder frame lifted 4x4, realizing they bought a ladder frame lifted 4x4 for trips to the grocery store. Hey how do I get into this thing and why is the top leaking and noisy?!

Bottom line short of current constraints, this is a mass produced vehicle, suited for some owners actual usage and ill-suite for others, that will end up having similar value and resale as Wrangler. (And that's not a bad thing.)