You haven't been price shopping either of those vehicles. I cross shopped 392 and tried to cross shop Raptor R but they were like looking for the imaginary friend of a unicorns blood cell.Jesus. For that kind of money I'm either spending a little bit more and getting an F150 Raptor R or spending a little bit less and getting a Wrangler 392.
Cancel the damn thing, you're better off without it.
23' 392 was priced at $103,500 with everyone knowing a 24' model refresh was coming.
Saw my first in person Raptor R Saturday. Sticker was 110k, they are trading hands for over $130k
Fully loaded Braptor at new sticker is $99k. Pricing is crazy, but it is what it is. At the end of the day the Bronco Raptor distinguishes itself in enough ways to drive those sales. To those who want it, great. To those who don't, great as well. Everyone wishes the pricing on all Broncos could go back to 2021' MSRP (or lower).
I take a step back an appreciate that the 6G Bronco even exists.
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