Bronco reveal has officially been delayed until July

[Lucas718]

There will always be something else going on in the world.

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[Aragonite]

Well now weʻve got Schrödinger's reveal event - main banner at the top says July 2020, but scroll down to the bottom and it says Spring 2020. DECIDE FORD!

https://www.ford.com/suvs/bronco/?gnav=header-all-vehicles

 

[Rollerstud98]

Very cute pup ACD? Do the aprents herd?

Mix with border collie. Not sure about the mom but pretty sure the father does not. I’m not a rancher just love the breed. Had 2 up until 2 months agoish. Lost one with very strong herding instincts.

 

[Rollerstud98]

Well now weʻve got Schrödinger's reveal event - main banner at the top says July 2020, but scroll down to the bottom and it says Spring 2020. DECIDE FORD!

https://www.ford.com/suvs/bronco/?gnav=header-all-vehicles

On ford.ca it is opposite! Lol

 

[Deleted member 3063]

I can't imagine a worse economic time to launch a new vehicle or for that matter a family of Broncos.

Be that what it may, with a Mustang family, and a Bronco family, will the next Ranger be in the F series family?

 

[west]

Today would be just as good as July for a virtual reveal. Again, lousy marketing from Ford.

 

[FirstOnRaceDay]

So virtual reveal

(to people complaining why they couldn’t do it sooner is because of the stay at home order, reveals arnt essential business).

So no Journalists Asking questions which means less info. even tho 1/2 the questions are stupid. Still good info comes from it.

either way, July needs to get here now. Still banking on early July. There will be Hundreds of bronco sports made by then.

 

[Spooled]

IMO, this thing is gonna sell well regardless of how big of a reveal it will or won't be. Who knows what will be the next big thing in the news cycle a month from now. Show the damn thing already and let the order banks open up ASAP and start securing sales. They could literally spread the virtual reveal out between now and when the order banks open up and maintain large interest and active discussion. They could show it one day, reveal the powertrains a few days later, the interior next, then exterior, etc... They could have a mini-series type reveal.

I think it's a good time for those who have been refreshing nonstop for weeks to take a break from the site. I know I will be doing so

 

[Sherminiator]

I don't think many, certainly few of us on here, would call this "a good move". This is just developing into a clusterF for Ford. I say this as an owner of both an F-150 and Ford stock!

The whole situation is just a giant cluster fuck that Ford didn't intend...this time next year there will be product to buy and it won't be affected one bit by whats going on now...for the most part.

 

[FirstOnRaceDay]

IMO, this thing is gonna sell well regardless of how big of a reveal it will or won't be. Who knows what will be the next big thing in the news cycle a month from now. Show the damn thing already and let the order banks open up ASAP and start securing sales. They could literally spread the virtual reveal out between now and when the order banks open up and maintain large interest and active discussion. They could show it one day, reveal the powertrains a few days later, the interior next, then exterior, etc... They could have a mini-series type reveal.

I think it's a good time for those who have been refreshing nonstop for weeks to take a break from the site. I know I will be doing so

for the past few weeks I have been refreshing hourly. But now, yea few week break. maybe daily At most. It was pretty quite there threw late April early May.

 

[Southern Girl]

Signed up on this site multiple times. Have never received any updates from Ford.

same

 

[Jook13]

Short term my brain is thinking... " This is horse shit, constantly moving goal post... A virtual reveal could have been done months ago.. interest is waning... Ford is screwing this up "

Long term.. "we are still many months away from parking one in our garage, it doesn't matter if we see it last month or next month. If the wait between the reveal and buying one is shorter, maybe that's a good thing..."

 

[Fordboi]

Hey, I mean June’s already about 1/6th gone by, next thing you know July will be here. I’m getting a new puppy at the end of July and I’ve named her Bronco lol. So 2 Bronco reveals for me in July.

cute pup!

WAIT WAIT WAIT


IT WILL BE EARLY JULY!!
the bronco sport is set to go full production on July 13th. Meaning reveal before then. So yes BOTH broncos at once.

4th of July weekend ????????

*starts chantin* AMERICA. AMERICA. AMERICA!!

The networks covering the protests and riots were never going to be covering a vehicle launch anyway. The audience is the automotive media and enthusiast sites which most certainly would be watching. The Bronco launch was never going to be on the NBC Nightly News. If Ford is waiting for that to happen, we will never see the thing.
BMW, Lexus and many other car makers continue to debut new and very important products yet Ford can't seem to figure out how to do it until everything is perfect??
While I'm frustrated and exasperated with Ford on this, I'm certainly keeping it in perspective and realize, at the end of the day, this a just a car, and not life and death.
That being said, it all just seems poorly managed by Ford and their marketing folks and has, at least for me, significantly dampened my enthusiasm for the product.

at least they didn't give up hope and scrap the whole thing in 2018. it will come if we just have more patience than calvin and hobbes waiting for christmas?

 

[BroncoMike]

Well now weʻve got Schrödinger's reveal event - main banner at the top says July 2020, but scroll down to the bottom and it says Spring 2020. DECIDE FORD!

https://www.ford.com/suvs/bronco/?gnav=header-all-vehicles

Then... in theory, it can simultaneously have IFS and SFA.

 

[BONESTOCK]

I really hope they throw a steel ball through the side window!

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