Define/Explain Allocation

[RoadKiller]

From my understanding Allocations to dealers. Dealers get there fair share of MIX of vehicles. In the past this was based on volume and Fuel economy. Dealers get there fair share of HOT selling vehicles based on volume. So for example based on availability of HOT vehicle MFG determines 10% of a dealer total sales they will be allocated that HOT model. So big dealer sell 200 total vehicles they get 20 per month of HOT models. Smaller dealer 70 units would get 7. Fuel economy also played into effect as MFG had to manufacture and sell a mix to meet requirements. This all seams fair. Every dealer gets it’s fair share. Dealer gets more by growing its total business.

Ford screwed this one up. Not sure how they could put a policy out there that dealers like Granger were able to use and then pull it from under them and their customers? Ford should not be able to change it on existing. It should be grandfathered in. Didn’t Ford see the orders build up at Granger and others! What was the Allocations policy before?

Those dealers that could not fill orders with reservation holders should NOT be rewarded with Broncos they will sell for over MSRP. While owners with reservations wait over a year and a half or two. Ford Reservation holders FIRST as YOU stated.

At worse allow those that jumped to dealers like Granger to jump to dealers with open allocations at MSRP. Until all reservations filled based on constrains. Provide options if people call in. Ford - What a mess you created!

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[TheWoo]

I think the biggest problem with the allocation process relative to the Bronco is the advanced reservation system Ford set up. It gave the impression - that Ford has been happy to stoke - that customers were "ordering" a vehicle directly from Ford and that they had to work through dealers simply because that's how the system worked.

Ford created a system where an aggressive and customer-experience-minded dealership could win with lots of customers. And Ford did nothing during those initial days but reinforce through their communications that it would be fine. How many times did Ford say some version of "Broncos will be built in time-stamp order."

I'm not without an understanding of the complexity of the dealership system and the difficult trade-offs that Ford has to make in this process, but they dug themselves a hole with the system they created and the end customer being punished is a bad way to dig out.

 

[HBTFD]

It works just like this-

 

[Tonka1]

The most logical scenario to me is moving to an allocation model after filling this initial round of reservations as well as adding dealer stock when parts aren't available for existing orders in the system. Instead they continue to change the rules of the game leaving consumers feeling burned.

 

[indio22]

The reservation scheme was poorly thought out, and as I wrote many times in the past, a marketing scheme as much as anything else. Ford liked to crow about all the reservations in the press and elsewhere.

And what now, a customer will have to somehow identify a dealer having many forecasted allocations compared to others, and then determine the extent to which those allocations are spoken for? Is Ford planning to provide the customer clearly with this info, or will the customer run around with a divining rod?

And after finally determining an eligible dealer, the customer will have to monkey around transferring a reservation if already with some other dealer, and also hope the new "worthy" dealer offers a reasonable price. Else start searching again.

As if customers are going to waste their time with all that malarkey - what a kluge.

 

[Wanted33]

To do the right thing for their customers, who are actually the ones that should be satisfied, it would easy. Look at all dealers processed orders, and develop a formula that would get them every Bronco they ordered. None of this shit figuring in what cars they sold in the past, not how many babby Broncos they sold, or how many times a dealer has kissed Fords ass in the past. Make the precentages all about the orders only, and everyone would get their Broncos at least by the end of '22. But I'm just a dumb old Boomer, so what do I know.

 

[DUSTYcazOREGON]

If Ford got onto Bronco production at the rates that have been reported....they could build the approx 110,000 on order and have them all built by 8-1-2022. Other than maybe parts issues....what's the problem?! Build in the order of time stamp and send them out to the customer!!! Forget this allocation system. First reserved, gets their Bronco first. Last to reserve waits longer. Continuing with this allocation system for 2022 leads me to believe that FORD knows something. Like.....they will not get those 110,000 even built in all of 2022. What's next?! Lastly....those that have not ordered a Bronco yet; is it fait to them to even take more orders when reservation holders waiting up to 2 years (soon) or more have not received them yet? If you are a new order holder....be prepared to wait and wait some more.

 

[ekim]

At worse allow those that jumped to dealers like Granger to jump to dealers with open allocations at MSRP. Until all reservations filled based on constrains.

No. This allows my local dealer to take my order with $10,000 deposit where they lead me to believe I will pay MSRP. The dealer now has an order in hand. The dealer can then shop that order around and see how much they can get for it. It may be that they find someone willing to pay $10,000 ADM to get my order. The dealer can, and Ford seems to support based on recent posts, tell me on the day of delivery, "oh, by the way, we've raised the price by $10,000". With any luck I get my deposit back and go buy a Jeep. Why would I tie up a huge deposit, possibly for many years, with a chance of never getting delivery and loosing the deposit.

 

[indio22]

Continuing with this allocation system for 2022 leads me to believe that FORD knows something. Like.....they will not get those 110,000 even built in all of 2022.

Get this man a shield. Agreed, for one thing I'm not convinced Ford has the hardtop issues resolved sufficiently, at least in terms of cost/large scale production. And that will drag out.

And I always suspected (and wrote in this forum many times in the past), that Ford would be producing Broncos outside of the reservation line in significant numbers. Because Ford and the dealerships would not want Bronco "dead zones", and would feel the need to start supplying to various dealers and the public irrespective of reservationists.

 

[MayhemMike]

Every dealer gets allotted a certain amount of F 150 trucks, yet I have never been told they could not submit an order for an F 150 I chose to order.Now we come to the Bronco and it’s pre order SNAFU. I totally understand how Ford will allot STOCK Broncos to dealerships, but because they can’t build all the orders ( they could if everyone ordered a base four door soft top with a 2.3) all us reservation suckers are getting boned. Ford simply wants to sell the Broncos they can build. This allotment story is pure “ cover our ass” BS. As I have stated many times before, Ford would have come out a lot better if they had never created the reservation list.

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