Direct Question From Mike Levine

[HoosierDaddy]

Yep- and you posted it at the time. That make two Ford Reps providing bad info. Still don’t get Ford having to adjust the Base model 4 door MSRP. That’s a number they should have gotten right from the start as it only comes standard with the 10sp auto. I mean how do you not get that number correct.

Wow, I just went to check that out. They sure did!
It was about a $5k increase from 2dr to 4dr ..... now it's $6300 they've decided to jack you for the auto tranny also, which as you said, has been mandatory in the 4 door since day 1.

I think they may have realized they screwed the pooch on Base pricing.
The base Base 4dr price is now only $1100 less than the base Big Bend price.... with a manual!!! LOL

If they raise the Base 2 door, they will probably face a terrible backlash.
That 5k jump from Base to BB is killing a lot of deals, especially since you can't do manual & Mid pkg. Paying 5k+ to get to Big Bend/ Black Diamond and not get mid makes nearly no sense. At least Black Diamond includes some offroad goodies.

Just from a value point of view, I'm at the limit on any model. They keep fucking around and I'll cruise something else for at least a few years until the sales from competition get the price/value back in line.

It's not the total cost, at the start, I was prepared to be around 50 to 52k, now it's just that I don't feel I'm getting my 50k worth at that point. Seems like a lot of guys are happy to be there.
I am not.

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[Chief1301]

On the SEMA Nights Q&A with Cristy Lee, Ford Global Program Manager, Jeff Seaman says "The Automatic Transmission is standard with the High Package, at the 18:04 mark. One would assume there would be no additional charge for an automatic transmission if you purchase the High or Lux Package? But neither the High or Lux Package lists an automatic transmission as part of those packages. Obviously, that was a lie! (A la Maury Povich) ?

 

[WCP-82]

Lol. Doesn't matter what was said or who said it. The B&P is a draft tool to aid in your decision until you place your order at which time you can say 'Yep, let's do this' or 'Nope, I'm out.' Until then, y'all are working yourselves up for nothing.

Unless you used the B&P for a reason to make your reservation and deposit.

 

[JDisFlip]

I’m looking!! It’s somewhere on my computer.




I also very clearly remember a 2 person Q/A with Jon Melton and Esteban. They sat in chairs with a white backdrop and answered questions about the B&P. It was right after B&P release. I searched youtube and Instagram. Couldn’t find it.

... perhaps the price was adjusted now after Ford people have swept the web of tweets and videos being reposted to finally be confident that they can say the price was never said by them to be real.

All the "... I remember a Levine tweet this, or a video this", these have probably been cleansed in some way ... if they can be found, then that'll be something wouldn't it.

Imagine the ? that'll be.

Imagine if the bloated number Ford has stated for their reservations was made by a load of casuals that reserved on a whim; if news were to come out of (even more) big shenanigans, perhaps casuals would be less inclined to convert an order.

... distance your casual and enthusiat groups of customers ? good one Ford.

 

[BlueOvalBandit]

Unless you used the B&P for a reason to make your reservation and deposit.

If something is too good to be true it is and some of us have been saying that for a long time. Ford is incompetent communication wise.

B&P is just a tool to play with it. It's not meant to be the 100% price ordering book. They all have this disclosure

 

[cbarg14]

Unless you used the B&P for a reason to make your reservation and deposit.

Again, if you're unhappy, cancel, get your money back and tell Ford to stick it. There's plenty of other options out there and you aren't married to the Bronco.

 

[kimmnen]

I received a direct question from Mike Levine in Twitter where he asked me about the specific link where Ford Bronco Brand Manager Esteban Plaza-Jennings was asked in the Live Q&A if the 2.7 V6/Auto Price was correct where his exact words were "Yes, its true and its a steal". Now I do remember hearing Mr. Jennings say that but I cannot find the exact link. I was hoping to get some help so I can send a response to Mr. Levine........Thanks.

I remember it on a Q&A that it was a steal.

 

[JDisFlip]

Unless you used the B&P for a reason to make your reservation and deposit.

The Bronco B&P does look like the same pages that you can order your Ranger, Explorer, Transit, and their bread and butter F150.

Why this thing was released before it was as close to bullet proof as possible is amazing ... would Ford have done this to a prior year F150 (not sure if I heard the new model year F150 had some order page issue).

Interesting thing is if you go into a store and bring something to register with a lower price on the shelf, most stores honor the price they had on the shelf.

 

[stampede1]

here’s one I’ll be testing out on Saturday. Nice looking truck, and amazing prices from Chevy right now through Jan 4. And if you have a Costco membership, maybe even more savings. It’ll be almost $10k less than the bronco I was planning on.

I can see why. Nice truck but not a Bronco!

 

[Used2jeep]

I remember it on a Q&A that it was a steal.

Looks to both Q&A sessions are posted. The words are not in them.

 

[WCP-82]

Again, if you're unhappy, cancel, get your money back and tell Ford to stick it. There's plenty of other options out there and you aren't married to the Bronco.

I reserved July 14th. I am not going anywhere. I'm not unhappy. Why did you think I wasn't? Take it or leave it? Seriously? They have fucked up I am just pointing it out.

 

[BlueOvalBandit]

Interesting thing is if you go into a store and bring something to register with a lower price on the shelf, most stores honor the price they had on the shelf.

Everyone is using that example but it's apples to oranges. If the ordering book at time you went to finalize ordering and pricing had the price, then yes Ford would have to eat it. But you're not buying anything on B&P. This is a case of paper advertisement says one thing, in store says price says another. Guess which price you pay cause all advertisements I've seen include "not responsible for typographical blah blah blah errors."

 

[Gquag]

FoMo Corporation finds it Irresistible to raise the price any way possible, with Res. volume.
Clearly to blame low to mid level Management, whom were given the control in the beginning, until the greed Supersedes common sense.
We are living in a world ? of mis-guidnce, lies, and
Corporate Amnesia. What's New Here?

How would they know how to price a car, they've only been doing it for over a Century...

Until we have a contract and they have our money. Everything is fair game. But we are free! To Buy or Not to Buy!

 

[BroncMO]

Yup.

In fairness to them, I don't think the person answering those questions was part of the "Bronco team."

I’m looking!! It’s somewhere on my computer.




I also very clearly remember a 2 person Q/A with Jon Melton and Esteban. They sat in chairs with a white backdrop and answered questions about the B&P. It was right after B&P release. I searched youtube and Instagram. Couldn’t find it.

It’s on the Bronco Nation YouTube page:

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