Ford dealer memo: "Over 250 Options" coming for Bronco lineup

[Rogues Gambit]

Let’s go through em guys:

1. Grumper grill and angry eyes package- $2500

2. Red halo LED headlights -$500

3. Underbody custom LEDs (1000 app-controlled color options!) -$1250

4. Hood-mounted hi-lift jack. -$750

5. Harbor Freight winch package (20% off!)-$1000

6. 35x12.50x22 tire and rim “Donko” package-$1400

7. Starter motor delete, offers “manual feel” of hand cranking your engine- SAVE $14.95!

I’m sure there’s more but those are just some of the ones I can assume we’ll be getting.

Why not colorshifting LEDs?

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[Dads_bronze_bronco]

I though the same about seeing the whole document.

However as a consumer, the take away is I will be paying more for a bunch of accessories and add ons. Also, the dealer can bury the additional cost into the sticker price.

I understand the dealers need a revenue stream and am okay with that. I just hope the base price is not too high.

For example, I think the Jeep Rubicon is too expensive. For the price of a Rubicon, I start look at other vehicles that a in a higher range.

Strip the Rubicon down to a manual, hard top and tow package, then go price installing just lockers on a sport, much less a 4.10 re-gear and lower case ratio, and the off the shelf capability value of the Rubicon is easy to see.

Now, if you are going to 40’s and swapping to 5.13 or 5.38 Dana 60’s, (I.e., swapping out the Rubicon hardware anyway) then starting with a sport may make more sense.

Then again, if off-road capability is not a priority, the Rubicon isn’t a value.

 

[Adk_st]

I mean in my area there are rubicons easily obtainable at the $43k mark... what in the hell competes with a rubicon for $43k??

That's what I'm looking for with the bronco. Capability around ~45k. I'll pay a bit more if the roof system is modular.

 

[texheim]

I'd like on board air.

 

[jimmydaps187]

can we get a v8 as an option lol

 

[Fordboi]

can we get a v8 as an option lol

heck yes! except no...?

 

[wvmtneer]

can we get a v8 as an option lol

You can get a v8, as long as it’s 6 cylinders with a turbo.

 

[teejayhoward]

can we get a v8 as an option lol

Ford: Since so many of our enthusiasts have requested it, we are now offering a V-8 option in the Bronco!*

*FWD model only. Automatic transmission only. Only available in bright pink with polka-dotted interior. Not legal for sale or use in the state of California.

 

[2021 bronco dude]

I think the 2 door JL Rubicon can be had for quite a bit less than that. The JLU Rubicon 4 door adds to the price. And yes people who are already spending on a Rubicon, might be inclined to spend even more on additional options, raising the price. Some enterprising person should start selling Rubicon stickers, because I know people who spent for a Rubicon, who have no need whatsoever for the up-rated axles, lockers and 4:1 tcase. They essentially spent thousands extra for the name "Rubicon".

We bought a jk Rubicon 2 door for 38 otd in 2015.

 

[FRMalesa]

Bronco mentioned in recent Ford dealer memo:

Another part from dealer memo:

Any more on two tone options e.g., white roof trim? Also what are your thoughts on a reasonable tire size and type for mostly in-town/highway driving?

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