Ford did several things different with the Lightning orders to combat ADM as well as control orders. With Bronco's any of the 200,000 reservation holders could submit an order starting January 2021.
With the Lightning you could only submit an order if you were selected in an ordering wave. Ford is insuring that they won't have more 2022 Lightning orders than trucks they can build. This means of 200,000 Lightning reservations only 12,000 or so reservation holders have been able to submit 2022 orders.
I'm not sure that Ford could retroactively apply these same anti-ADM measures (below) to Bronco orders but it sure would be nice if they could.
Here is how Ford helps combat the ADM issue with the Lightning
- If the dealer wants to add an ADM, they have to make that ADM known up front before the order is placed (this is done online and 100% transparent to the reservation holder).
- If the dealer decides to charge an ADM, Ford is allowing reservation holders that have been invited to order the option to move their reservation and order to a different dealer. ADM dealer loses that Lightning allocation immediately and Dealer #2 picks up a Lightning order without impacting their existing allocation.
- 2022 Lightning allocations are extremely rare (only 12,000 plus 3,000 dealer mannequins) so the average Ford EV dealer will get about 6 Lightnings for 2022.) My dealer only gets their Mannequin unit and my order (two units) for 2022.
- Some dealers have tried to add an ADM after the Order was placed and when a customer has complained to Ford that ADM has been rescinded.
- As noted in earlier posts, Ford has give the dealers the ability to include a 1 year no-resale clause in the Lightning sale to combat flippers.
When you place your Lightning order it looks like this on-line: Highlighted spot is where the dealer ADM would pop-up. This also serves as a binding purchase order price for the reservation/order holder.
With the Lightning you could only submit an order if you were selected in an ordering wave. Ford is insuring that they won't have more 2022 Lightning orders than trucks they can build. This means of 200,000 Lightning reservations only 12,000 or so reservation holders have been able to submit 2022 orders.
I'm not sure that Ford could retroactively apply these same anti-ADM measures (below) to Bronco orders but it sure would be nice if they could.
Here is how Ford helps combat the ADM issue with the Lightning
- If the dealer wants to add an ADM, they have to make that ADM known up front before the order is placed (this is done online and 100% transparent to the reservation holder).
- If the dealer decides to charge an ADM, Ford is allowing reservation holders that have been invited to order the option to move their reservation and order to a different dealer. ADM dealer loses that Lightning allocation immediately and Dealer #2 picks up a Lightning order without impacting their existing allocation.
- 2022 Lightning allocations are extremely rare (only 12,000 plus 3,000 dealer mannequins) so the average Ford EV dealer will get about 6 Lightnings for 2022.) My dealer only gets their Mannequin unit and my order (two units) for 2022.
- Some dealers have tried to add an ADM after the Order was placed and when a customer has complained to Ford that ADM has been rescinded.
- As noted in earlier posts, Ford has give the dealers the ability to include a 1 year no-resale clause in the Lightning sale to combat flippers.
When you place your Lightning order it looks like this on-line: Highlighted spot is where the dealer ADM would pop-up. This also serves as a binding purchase order price for the reservation/order holder.
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