In the short term it probably won’t help, but if the actual Bronco is a big hit it’ll pay off.Ford created the ambiguity; assuming non-enthusiast consumers would care enough to differentiate was clearly a mistake. To be fair, in some product lines, "sport" is a trim level, not an entirely different platform. Ford owns this.
Colt, Bronco, Mustang....it could workThey could have called it the Colt and the Bronco.
FCA may own Colt. It was a Dodge in the 90's.Colt, Bronco, Mustang....it could work
Kinda reminds me of "New Coke". Ford will wind up wishing they could rewind this too.Ford created the ambiguity; Ford owns this.
It would have been fine (or, at least better) if the Bronco had come out a year or two prior to the Sport - developing, promoting, and releasing in close proximity is where the confusion stems from.In the short term it probably won’t help, but if the actual Bronco is a big hit it’ll pay off.
How about the Ford "UselessFirstPost"How about "Ford Runt", or "WannaBe"....
In a couple years this bronco will be switched all electric and they will call it E-Bronco to match the Early Bronco moniker EB. Then you can get a Eddie Bauer and have a EBEB Bronco.