I posted this earlier this morning in the 1/24 build week thread, so apologies for those who have already read it, but I feel it’s relevant to this post as well.
“It’s 5 in the morning and the thought just came to me that perhaps the reason Ford ISN’T communicating much is because they are concerned about their stock price, which has done little but tank since January. I’m sure if the whole truth were known, it would certainly impact that price even more than we see now.
This entire release has been affected by supply chain issues with Covid, but this is also the same company that eliminated the reservation system to build Broncos for large dealers to mark up with huge ADMs.
Last week’s news that 67% of 2022 Broncos made to date went to dealer allocated walk-in orders with only 33% going to reservation holders. The same company has added 3 new versions (Raptor, Everglades, Hoss 3.0) while not being able to complete the builds they currently have “on back order” since 2020/21.
The same company with a smug “media relations” guy who hangs on to catch phrases of “2021” Ford Broncos will be built in order of reservation, basically saying “screw you guys who didn’t get a 2021 Bronco, we are going to pump out as many 2022 Broncos as we can to float our larger dealerships and keep their heads above water while you wait”.
The same company continued to take new Bronco orders months after being unable to deliver what was reserved in the first 24 hours of the reservation system.
Now, we are pawns and Ford knows that we have so much skin invested in waiting, that it’s OK to keep us in the dark while they protect their bottom line and investors over the short haul. Those Broncos already built and sitting in storage, WILL be sold to someone, so their money is already in the pot so to say. They couldn’t care less about whether we bail or bitch and moan OR continue to wait.
But, I could be wrong. “
To even HAVE unfinished ‘21 models waiting delivery while similar and identical builds are given to dealer allotment in 22 is dumbfounding and unbelievably incompetent. And, for the record I AM parked on mud mountain with a 22 build.
“It’s 5 in the morning and the thought just came to me that perhaps the reason Ford ISN’T communicating much is because they are concerned about their stock price, which has done little but tank since January. I’m sure if the whole truth were known, it would certainly impact that price even more than we see now.
This entire release has been affected by supply chain issues with Covid, but this is also the same company that eliminated the reservation system to build Broncos for large dealers to mark up with huge ADMs.
Last week’s news that 67% of 2022 Broncos made to date went to dealer allocated walk-in orders with only 33% going to reservation holders. The same company has added 3 new versions (Raptor, Everglades, Hoss 3.0) while not being able to complete the builds they currently have “on back order” since 2020/21.
The same company with a smug “media relations” guy who hangs on to catch phrases of “2021” Ford Broncos will be built in order of reservation, basically saying “screw you guys who didn’t get a 2021 Bronco, we are going to pump out as many 2022 Broncos as we can to float our larger dealerships and keep their heads above water while you wait”.
The same company continued to take new Bronco orders months after being unable to deliver what was reserved in the first 24 hours of the reservation system.
Now, we are pawns and Ford knows that we have so much skin invested in waiting, that it’s OK to keep us in the dark while they protect their bottom line and investors over the short haul. Those Broncos already built and sitting in storage, WILL be sold to someone, so their money is already in the pot so to say. They couldn’t care less about whether we bail or bitch and moan OR continue to wait.
But, I could be wrong. “
To even HAVE unfinished ‘21 models waiting delivery while similar and identical builds are given to dealer allotment in 22 is dumbfounding and unbelievably incompetent. And, for the record I AM parked on mud mountain with a 22 build.
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