Reservation Count 500,000 ???

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North7

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Some quick math:

There are about 3500 dealers in Canada and the US. That works out to 143 reservations per dealer. Take it from there if you think the numbers are correct.

I know Granger has way more than that. I know my dealer has 3.
The dealer I spoke with yesterday said he has 650 reservations.
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The dealer I spoke with yesterday said he has 650 reservations.
I have a feeling the guy you spoke to likes to exaggerate and stretch the truth a bit. Not one dealership that I spoke to inside the Metroplex claimed to have near that amount. Granted, that was a few months ago but I doubt they have increased their reservation count by 60-70% since then.
 
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I have a feeling the guy you spoke to likes to exaggerate and stretch the truth a bit. Not one dealership that I spoke to inside the Metroplex claimed to have near that amount. Granted, that was a few months ago but I doubt they have increased their reservation count by 60-70% since then.
Oh come on now, I've never heard of one dealership person stretching the truth. /s ;)
 

PittShawn

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I'd be willing to bet the comment of 500,000 reservations is actually 500k builds on the B&P. This was referenced by Ford management the week after B&P launched and they shared some data on 2 dr vs 4 dr and trims. So, it's there website data not reservations.
 

BlueOvalBandit

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I'd be willing to bet the comment of 500,000 reservations is actually 500k builds on the B&P. This was referenced by Ford management the week after B&P launched and they shared some data on 2 dr vs 4 dr and trims. So, it's there website data not reservations.

480k of which are Bronco6G members configuring their dream bronco for the 50th time?
 

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Thanks for the post. Yes most of the buying public have no idea about the manufacture of hi-rate production products and the logistics involved. Supply Chain is critical to the process and just-in-time reaches way down the supply chain. High rate production is like lighting a fuse. Modern assembly plants are a machine within themselves.

I know I'm not telling you anything you don't already know. But such things need to be understood by the general public so they can understand how a delay in parts from a vendor has a domino effect on the rest of the product cycle. Delay in manufacturing start of the Bronco is not affecting just Ford; a lot of the other suppliers have to adjust as well.
 

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I have zero insider information, but from extrapolating reservation data we have and what I know from some other dealers. My guess is 190,000 - 200,000 total reservations between Bronco and Bronco Sport.

The sport will sell well and be a great vehicle but the reservations on that unit are a fraction of the Bronco 2 Dr and 4 Dr.
 

bluezombi

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If you have more then one reservation, doesnt it count in the gross number?
Or is it 200k people?
combine us ans canada?
 

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And then kept both anyways because dealer switching was still unclear. And for leverage against shady dealers.
 

timhood

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Whatever the number is, Ford most likley is downplaying the real number so they can claim to Wall St. a high conversion percentage.
I would do the same. But to be honest about it, I would take the reservations and process the data. Remove duplicate reservations by one person (the number of individuals who will be purchasing more than one Bronco is small enough to just factor all of them out) and any other information that would indicate an unlikely buyer--bad contact info or whatnot. Then I would use that number as my list of reservation holders.
 
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