Status
Not open for further replies.

Dick_Castlesmurff

Badlands
Well-Known Member
First Name
Dick
Joined
Jul 16, 2020
Messages
254
Reaction score
383
Location
Washington D.C., District of Columbia
Vehicle(s)
Forester
7 spd with Squatch could be the holdup on build and price.
If Ford is testing MT Squatch now they may hold build and price up for a week till they know if it will work.
Sasquatch with the MT would likely cost much less than with the 10 speed. They wouldn't have to mess with the gearing.
 

DrewBronc21

Badlands
Well-Known Member
Joined
Jan 19, 2020
Messages
839
Reaction score
1,610
Location
New York
Vehicle(s)
2011 Subaru STi, 2018 Camry Hybrid
Sasquatch with the MT would likely cost much less than with the 10 speed. They wouldn't have to mess with the gearing.
Sasquatch gets the 4.7 gears and the only Manual with 4.7 gears is the Badlands so other manual models which come with 4.46 gears would need to be upgraded but doesn’t seem like a big deal since thats whats proposed with adding Sasquatch to the Autos.
 

Incognito

Base
Well-Known Member
Joined
Aug 19, 2020
Messages
887
Reaction score
1,784
Location
Phoenix
Vehicle(s)
2017 jk
I don't think I will have any willpower left to not buy one if this is real. Maybe that is why B&P is being delayed is they are working out how to incorporate and price this in there. Pretty obvious (in my 'business' thinking) that they know a 2dr Base with Squatch (2BASEMANSQUATCH if we are all doing that now) is "too good" of a deal so now need to run some analysis on what trims/number of doors this can go with to still get as much $$$ as possible.
Why would this be " too good a deal"???

The original Rubicon was $6000 extra.
A huge chunk of that was for the T-case. Most of the rest was for the lockers.
Neither had an OEM producer at the time.
It was made for true enthusiasts. and priced so they could afford it.

The Sasquatch is made up of parts that are already in production.

Now the Rubicon is a +10K over Base "pimp our profit margin " model with every bell and whistle.
A ridiculous percentage of Rubicons are now leased, not bought.
People are leasing for the image, not actually using them for what they were made for.
Enthusiasts like myself aren't really interested in that.

If Ford is interested in building the Bronco into the #1 position again, they need to offer the options to do it.
At prices that are actually affordable.

People who want to lease an image of affluent ruggedness, can get a Wildtrack or Badlands.
 

AZHUND

Well-Known Member
Joined
Sep 7, 2020
Messages
187
Reaction score
257
Location
Arizona
Vehicle(s)
2020 RAM 1500 5.7L 4x4, 2018 Wrangler S 3.6L
Why would this be " too good a deal"???

The original Rubicon was $6000 extra.
A huge chunk of that was for the T-case. Most of the rest was for the lockers.
Neither had an OEM producer at the time.
It was made for true enthusiasts. and priced so they could afford it.

The Sasquatch is made up of parts that are already in production.

Now the Rubicon is a +10K over Base "pimp our profit margin " model with every bell and whistle.
A ridiculous percentage of Rubicons are now leased, not bought.
People are leasing for the image, not actually using them for what they were made for.
Enthusiasts like myself aren't really interested in that.

If Ford is interested in building the Bronco into the #1 position again, they need to offer the options to do it.
At prices that are actually affordable.

People who want to lease an image of affluent ruggedness, can get a Wildtrack or Badlands.
Everything from the approach angles to the starting trim prices is showing that Ford wants that sweet Wrangler profit. They don’t want to excessively win on price vs Jeep - they want to get a piece of those fat margins instead. So that is why I am saying what (limited) we know about the option pricing is Ford probably doesn’t want to sell us a rubicon competitor for cheap - they want to sell us a rubicon competitor for rubicon cash.
 

Incognito

Base
Well-Known Member
Joined
Aug 19, 2020
Messages
887
Reaction score
1,784
Location
Phoenix
Vehicle(s)
2017 jk
Ford probably doesn’t want to sell us a rubicon competitor for cheap - they want to sell us a rubicon competitor for rubicon cash.
The Rubicon came out almost 20 years ago .
It wasn't even cutting edge when it came out.

How about:
A Rubicon competitor for cheap.
A Rubicon crusher for the same money.

;) :cool:
 

Advertisement

Status
Not open for further replies.




 


Advertisement
Top