So what's the deal with MSRP?

[jd-ford-hd]

Thanks for the validation, it's good to know I wasn't totally gouged. I hadn't bought a new vehicle in 25 years before now.

You were totally gouged.! I'm willing to bet that well over 50% of Ford dealerships in the nation will let you order for MSRP. "In stock inventory" is different. Probably 10% of dealerships will let inventory units go at MSRP. Of course, I'm just guessing. Here in TN there are four dealerships within 15 miles of my house. One is ADM everything. Two are ADM stock units, MSRP for orders. One is MSRP on EVERYTHING. This one got to sell me two Broncos.!!

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[Blowncobra]

Thanks for the validation, it's good to know I wasn't totally gouged. I hadn't bought a new vehicle in 25 years before now.

Picked mine up a couple weeks ago, Badlands, V-6, Sasquatch, Lux for MSRP. Many are getting ADM of 5-15k over msrp. Relationship with a dealer is helpful, my family has bought several dozen Fords from this dealer.

 

[Gregb2771]

I'd been in the market for a new Bronco for a few months and pulled the trigger last week. So, all the Broncos I looked at were selling above the MSRP. Is that a thing with Broncos? The dealer informs me that Broncos are "hot" right now. They even had a "market adjustment" sticker of +$10000 on the Bronco I bought (I beat them down on that). I'm old school and am accustomed to getting a break off the MSRP. So, what's up with this?

You have to search but there are Ford dealers selling Broncos at MSRP.

 

[Wtb13000]

Same experience. Had a raptor at msrp lined up and went with a wildtrack lux hardtop at msrp instead. Remote dealer so throw in $600 for shipping, but just be clear what you want and be ready to pull the trigger when it’s there, meaning have your financing in place.

If you are slightly flexible on color, 2 weeks there is no doubt you can secure a loaded model at msrp.

Secure a 2023 now and tell yourself you are getting a discount from MSRP, just 30-60 days early! Lol

 

[TCC]

Since you already bought it, why worry about it now? Time to research was before you buy.

 

[JerryC]

Since you already bought it, why worry about it now? Time to research was before you buy.

Agree, be happy and don't look back.

 

[scotman623]

Bought my 2023-2 door Badlands-Sasquatch on March 31 of this year.. I paid 3000 dollars above MSRP.. I have NEVER paid even close to MSRP on the other 10 new vehicles I bought previously… Supply and demand sets the market.. I have since added over 20,000 In after market parts to make it a great off road vehicle…

 

[HoosierDaddy]

Was considering a bronco but the dealers refused to put in the order unless I agreed to 25-50k above msrp

Your sig says you have one.
Did you mean Braptor instead of Bronco?
...or did you pay up the ADM?

 

[wjtinfwb]

Took delivery of my ordered Big Bend Sas soft top 4 Dr a few months ago. Town & Country Ford in Bessemer AL was happy to order for me at MSRP and honored my request that no dealer adds or badging was added and no options if any kind were installed without my written request. Picked it up approx. 6 months after my order was placed, exactly as I sped’d and with zero add ons or dealer fees outside the customary $3-400 of tag and documentation expenses. I know there’s some wiggle room in there but since they also honored my price protection I consider it a win and a fair deal. A bit out of the way, it’s a 5 hour trek from my home in NW Florida but local dealers all wanted between 5-15k over sticker and were assholes about it to boot. I was happy to wait and drive to get exactly what I wanted at a fair price. Looking at ordering a new Mustang GT from the same dealer

 

[UnderTheSea]

I picked up my Bronco yesterday and paid 3,142 above MSRP. It's a 2023 Badlands Sasquatch, with a hard top.

 

[davewiz1]

i just picked up a wildtrak with lux, tow and hard top last week. I found several dealers with 23's on the lot at msrp in the Ohio, Pennyslvania and Michigan area. its the reason i decided not to order a 24. All i had to do was fight for the best trade value. I think the interest rate is finally having an impact on car sales. Best i could find was 5.99% and it wasnt from the dealer.

 

[uncledoodoo]

I saw 3 Braptors and 2 HEL (one in Yellowstone) for MSRP on various for sale groups last week. You might have to travel for it but worth it.

 

[Shotsy]

That little magnifying glass at the top right corner of this forum is the search function.
Search for ADM and settle in.

 

[FordVideoGuy]

I'd been in the market for a new Bronco for a few months and pulled the trigger last week. So, all the Broncos I looked at were selling above the MSRP. Is that a thing with Broncos? The dealer informs me that Broncos are "hot" right now. They even had a "market adjustment" sticker of +$10000 on the Bronco I bought (I beat them down on that). I'm old school and am accustomed to getting a break off the MSRP. So, what's up with this?

Most are still over MSRP depending on configuration. Our Raptors are at about $8-10k but we are at about +$3k on non-Raptors. We adjust depending on time of month. As we get closer to the 20th, we lower the price. We need to be at 0 on the 20th so we get more allocations for the next month. The more the dealers understand how allocations are earned, they will get more aggressive in their pricing.

 

[scotman623]

Most are still over MSRP depending on configuration. Our Raptors are at about $8-10k but we are at about +$3k on non-Raptors. We adjust depending on time of month. As we get closer to the 20th, we lower the price. We need to be at 0 on the 20th so we get more allocations for the next month. The more the dealers understand how allocations are earned, they will get more aggressive in their pricing.

Interesting.. Guess I should have not bought on the 31 then.. The dealer was so in a rush to get everything signed and actually sold before April 1, 2023.. They actually told me I needed to have everything done on March 31 or the price was going up in April 1.. I’m assuming the salesman or the entire dealership just wanted to get it done to make their March numbers better? This is the 11 new vehicle I have purchased, The ONLY one I ever paid over MSRP.. Most the time I shoot for 5G under MSRP on all my deals… It’s Just a game I really don’t understand… Guess the most important thing is feeling good about the vehicle you’re buying and let it go.. I’m loving my Bronco, Awesome off road

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