Who else is dealing with this?

[Old Guy]

It was known as the Baby Bronco long before anyone knew it was going to be called the Sport. Try not to get your feelings hurt over minutiae.

No feelings hurt, I don't have a Sport. Known as, is not the same as what it is actually named. My point is, that its being used to imply its a lesser vehicle, instead of a different vehicle, so some folks can feel better about themselves, and make others feel as though they have something less.

Besides, instead of annoyed, you get to tell them, that the "Bronco" is made to travel over boulders, through swamps, and all sorts of terrain the Sport can never handle. Of course, that might not be true at all, but you can sound cool. Smile.

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[RedHotFuzz]

Yup, but all are Jeeps, not to mention how many sub models on each.

Right. Jeep is the brand; Wrangler, Cherokee and Gladiator are models.

Ford is the brand; Bronco and Mustang are models.

Except Ford wants to cloud the water with additional models called Bronco Sport and Mustang Mach-E, both of which are nothing like the Bronco and Mustang.

It's a baffling marketing strategy.

 

[RedHotFuzz]

Yup, people are confused. Ford should of put the focus on the Bronco and released the Bronco sport second.

What they should have done is named the Bronco Sport something else entirely. When I see Brand Model Sport (see: Honda Accord Sport), what I naturally assume is it's just a sportier version of that same model. Because I'm a rational human being.

But that's not at all what the Bronco Sport is. It's a completely different vehicle.

 

[Bronc-O]

Right. Jeep is the brand; Wrangler, Cherokee and Gladiator are models.

Ford is the brand; Bronco and Mustang are models.

Except Ford wants to cloud the water with additional models called Bronco Sport and Mustang Mach-E, both of which are nothing like the Bronco and Mustang.

It's a baffling marketing strategy.

Wait until the Mustang sedan is released.

 

[Corsair]

Wait until the Mustang sedan is released.

Ford could probably make their own version of the smart car, slap Mustang (or Bronco)on it, and there’d be people in love with the idea.

 

[95CobraR]

You guys are going way 'off topic'.

I am here for my new Bronco and nothing else.

 

[poconochris]

The confusion was exactly Ford's intention.

They are trying to cash in on their brand equity. And I can kinda understand why. Slap a Bronco Sport (BS) logo on an escape and raise the starting MSRP by $2000.

See the Edge and Explorer ST: they were essentially the same as the outgoing sport models, but Ford realized they could slap a Ford Performance badge on it and charge $3,000 more.

Same with the Mach-E, it's much easier to put a running horse on it than try to build up the marketing for an (what I understand to be an actually pretty good) electric crossover.

Exactly, It's all marketing. I really believe the timing was setup this way. Probably delayed the full size bronco launch too. Escape has so much competition, they tried to market another angle...

Nothing against the Bronco Mare (Sport)!!! LOL just kidding...

 

[95CobraR]

You guys are weird as it is only a vehicle and not some permanent property.

After Texas, I am thinking a nice F-150 with a generator with a bigger tow capacity. It's a little bigger but seems to be nice versus all the negative stuff here.

 

[Bronco4lyfe85]

I haven’t met a single person who was confused by this, maybe someday.

 

[hemiblas]

I haven’t met a single person who was confused by this, maybe someday.

I've already had a couple friends text me that they have seen a Bronco and it isnt as cool as I said it was going to be. I said yeah...thats the baby Bronco.....Mine will have big tires.

 

[Lakelife36]

Never forget.....

I have been waiting to use this one for you one day...

 

[RedHotFuzz]

I haven’t met a single person who was confused by this, maybe someday.

Has happened to me multiple times.

Friend: "I heard you are getting the new Bronco."

Me: "Yeah."

Friend: "I saw one in the parking lot at Costco yesterday."

Me: "No you didn't."

 

[HTX1811]

Has happened to me multiple times.

Friend: "I heard you are getting the new Bronco."

Me: "Yeah."

Friend: "I saw one in the parking lot at Costco yesterday."

Me: "No you didn't."

But your friend did see a Bronco. It even says so on the front and back. Albeit a Bronco Sport, a Bronco none the less. It's in the name.

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