New Ford Blue Oval Logo Ditches Chrome

Chrome (old)
White (new)





Here it is on the refreshed 2024 F-150

Same?
<Insert office meme here>

Still plastic and in 5 years will look like crap.

I think that the reason behind the switch is because the new ones are highly reflective and there are some that are illuminated.

Here it is on the refreshed 2024 F-150

Way better. Blue and white as god intended.

Good riddance. I hate chrome.

Ford - Finding cheaper ways to make plastic look cheaper.

Depends on how it ages. The current plastic chrome look tends to look pitted and always cheap after a short amount of time.

I'm not a huge fan of chrome, but replacing the ring with black plastic looks cheap. If anything it should be matte black metal if they want a more modern look.

Blacking out vehicles chrome is the "cool" thing to do nowadays. I like the newer version better personally - I suspect generational variances will view this differently.

I do think a shiny or metal black would look even better.

mjcutri said:

Same?
<Insert office meme here>

Click to expand...

I gotchu...

At some point there was a huge supplier issue with these so its another change to uncork delays.

Wonder if had anything to do with the thousands of vehicles that were being held due to lack of badges? This style probably is cheaper and easier to make since it doesn't have to go through the chrome cladding process. Illumination could be correct as well but I'd think they would have to get some DOT approval if they were going to make it glow while moving.

I believe the chrome part was Billet Aluminum.