Response from Ford about dealers converting Bronco reservations unexpectedly

Nickp · Jan 21, 2021

A friend at Ford requested I post this here ASAP, it will be sent out in a little bit but I got it first!

In response to this: Some Bronco Reservation Holders Report Having Order Submitted by Dealer Without Knowledge and Consent ?

We're aware of a small number of Bronco reservations mistakenly converted to orders by a small number of dealers. Reservation holders must provide consent to convert to an order, and we encourage all customers to have a discussion with their dealer on the terms of the sale before placing an order. If the customer is unable to resolve their concerns directly with their dealer, they can call the Ford Customer Relationship Center at 1-800-334-4375 to change their order back to a reservation and maintain their timestamp, change their selected dealer to a new dealer, or both. We also are reminding our dealers of this policy.

Bronc-OH · Jan 21, 2021

first

Used2jeep · Jan 21, 2021

Nickp said:
A friend at Ford requested I post this here, it will be sent out in a little bit it sounds like but I got it first!

*BOOMSAUCE*

Lowcountry Bronco · Jan 21, 2021

Good on Ford, shame they even have to remind dealers of this though.

Gamecock · Jan 21, 2021

Nickp said:
A friend at Ford requested I post this here, it will be sent out in a little bit but it sounds like I got it first!

Good for Ford...if my dealer did that to me, I'd be gone to another not matter what. I hope they lose every single order they tried to poach.

Firefight911 · Jan 21, 2021

BOOM!!!! Mess with the bull, err Bronco fan, get the horns or a kick to the junk. When will dealers learn? I am chalking this one up to a win for this forum and those that participate PRODUCTIVELY in getting us all equally taken care of. Nice job Bronco community!!!!

ugafan706 · Jan 21, 2021

Power of the internet, people!!!! Words are the new weapons of this century and the internet is the battleground.

rtaylor · Jan 21, 2021

Nickp said:
A friend at Ford requested I post this here ASAP, it will be sent out in a little bit but I got it first!

Sanity prevails. Thank you Ford for being quick to fix this crisis!

BlueBronco · Jan 21, 2021

The Marketing Department must have not gotten the memo yet. I just called today at 4:25CST and the representative told me there was nothing he could do and advised me to call the dealership to see if they could convert the order into a reservation.

I guess we need to give it a few days until they get the process in place (the same thing happened when Ford decided to allow a 2nd dealer switch, it took a few days for the procedure to trickle down).

MCG DAWG · Jan 21, 2021

ugafan706 said:
Power of the internet, people!!!! Words are the new weapons of this century and the internet is the battleground.

Well done! Check your PM's.

Southern Girl · Jan 21, 2021

That is good news!

PSUTE · Jan 21, 2021

That was an incredibly quick response and action on Ford's part. Restores some faith...

618TRVLWILD · Jan 21, 2021

Mother Ford may make some mistakes but she def trys hard to fix them!! Way to go Ford!!

Toccoa · Jan 21, 2021

Judge Rufus · Jan 21, 2021

From FORD:

" we encourage all customers to have a discussion with their dealer on the terms of the sale before placing an order "

This should be made a sticky!

Response from Ford about dealers converting Bronco reservations unexpectedly

Nickp

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Bronc-OH

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Used2jeep

Banned

Lowcountry Bronco

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Gamecock

Banned

Firefight911

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ugafan706

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rtaylor

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BlueBronco

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MCG DAWG

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Southern Girl

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PSUTE

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618TRVLWILD

Well-Known Member

Toccoa

Well-Known Member

Judge Rufus

Banned

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