Ford CFO Tim Stone on Return of Bronco

[North7]

On Yahoo he said, "so now were out trying to increase our Production Capability. On Fox Business this morning, he said something to the effect, "we are talking with our suppliers and looking for capacity"

Who knows, maybe the 2021 models will get delivered in 2021, not 2022.

In the Yahoo interview, fast forward to 2:10:

Ford CFO on New F-150 and Return of Bronco

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[Richtor]

On Yahoo he said, "so now were out trying to increase our Production Capability. On Fox Business this morning, he said some thing to the effect, "we are talking with our suppliers and looking for capacity"

Who knows, maybe the 2021 models will get delivered in 2021, not 2022.

In the Yahoo interview, fast forward to 2:10:

Ford CFO on New F-150 and Return of Bronco

They got twice the orders they were planning to produce yearly.
still a long shot.

 

[MadMan4BamaNATL]

Think Ford knows that Bronco is their moonshot, so better do EVERYTHING they can to get as many happy customers early as possible.

As reviews and reports from those first owners spread, this will fuel future sales for 2022 and 2023. It isn't hard to lose early momentum with a retro car (Camaro) so the more of us get our hands on one and love it, tell the world we love it, build them in ways that look cool as shit, the more others will want to join the fun.

Ford owes it to shareholders to do whatever it takes including bring new lines up to manufacture.

 

[Mattwings]

After the Explorer debacle, they need a win! Hopefully they don’t go bankrupt before the launch of the Bronco ?

 

[D190065]

Hell, why not just call it the 2022 Bronco. I have waited over three years since the original announcement and waited this long... not sure what difference it makes at this point. And who knows, value may be retained a little longer.

 

[Toccoa]

After the Explorer debacle, they need a win! Hopefully they don’t go bankrupt before the launch of the Bronco ?

Extremely unlikely. They have a money printing machine called the F-150.

 

[BroncoKong Jr.]

After the Explorer debacle, they need a win! Hopefully they don’t go bankrupt before the launch of the Bronco ?

They have tens of billions of dollars of cash on hand

edit: almost $60B

 

[BroncoJay]

I’m goin to choose to be optimistic about it. We know Ford is banking a lot on this built Wild Bronco and having it become a lifestyle vehicle, I believe they will deliver a great vehicle and in 2021

 

[Mattwings]

I have followed Ford my whole life and have family retired from Ford. They are not in good financial shape. Better than The last downgrade in May, but still in Junk status. https://www.fitchratings.com/resear...credit-idrs-to-bb-outlook-negative-07-05-2020

F150 is a cash generating machine, Explorer was a debacle, Europe is still a mess and they severely botched China. On balance, they are still in rough shape long term. I am a Ford fan and still own all Fords. 4 in the driveway right now (F150,Explorer,Edge,Focus) !

 

[North7]

Hell, why not just call it the 2022 Bronco. I have waited over three years since the original announcement and waited this long... not sure what difference it makes at this point. And who knows, value may be retained a little longer.

Agreed, makes no sense to release it towards the end of a normal model year and call it a 21.

 

[Chrism81]

On Yahoo he said, "so now were out trying to increase our Production Capability. On Fox Business this morning, he said some thing to the effect, "we are talking with our suppliers and looking for capacity"

Who knows, maybe the 2021 models will get delivered in 2021, not 2022.

In the Yahoo interview, fast forward to 2:10:

Ford CFO on New F-150 and Return of Bronco

I reserved early so I am still hoping for 2021 like they said. Everyone else, hopefully they can keep up with the demand

 

[tyrobronco]

I'd rather it be done right than done fast.

There is never an option for both.

 

[Chrism81]

I'd rather it be done right than done fast.

There is never an option for both.

Sure there is. Ever seen a code ran in a hospital? If there's a will there's a way

 

[Lcubed]

Sure there is. Ever seen a code ran in a hospital? If there's a will there's a way

good, fast and cheap

pick two!

 

[Chrism81]

good, fast and cheap

pick two!

Well I think cheap has gone out the window for me

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