📄 2/11 Bulletin: Bronco Raptor Order Invitation Email, Customer Selection Process, Production, Allocation, FAQ

[computertom]

Where this is a

That scares me about my local dealer.
They have 3 "used" Broncos (or had I havent been by in a couple of months) all of them marked up over MSRP.

Well this is the dealer model. It's up to them, and you, to work out the deal. Now the fun starts.

Since these are outside of their normal allocation, we'll see if they are reasonable or not. I've got a request in to the dealer I have an MSRP new vehicle purchase contract with for my 11/21 reorder asking for the same courtesy. I want a Raptor, but I'm not paying some crazy ADM for one. I'm happy to give them the same deal we already agreed on. We'll see how this works out.

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[Riverat]

Received the acceptance email to order the Raptor

My original order is with Kearny Mesa Ford so I am hopeful that they will continue to not charge any ADM

 

[BadAss bronco dude]

Ya... I just got denied... Twice.

FEBRUARY 11 CUSTOMER CRM

Tomorrow, Friday, February 11th we are sending a communication to those customers that expressed interest (Hand Raisers) in receiving a 2022 Bronco Raptor. There will be two versions of the communication:

• Version 1: You’ve been selected to order a Ford Bronco® RaptorTM​

• Version 2: An update on Ford Bronco® RaptorTM​

o Customer was not selected for the opportunity to order a Bronco Raptor via the Hand Raiser program​

To help align messaging, all dealerships will receive a list of customers that expressed interest in Bronco Raptor and whether they were selected for the opportunity to order a Bronco Raptor via the hand raiser program. Allocation will be provided to cover these orders. Please look out for the list of customers from your regional representative in the next 24 hours. Total allocation numbers will be communicated during the next wholesale period.

BRONCO RAPTOR CUSTOMER SELECTION PROCESS

Customers were selected for the opportunity to order a Bronco Raptor based on the criteria listed below:

• Reservation Timestamp within their dealership​

• NOTE: To ensure Raptors go to as many customers as possible, Bronco Raptor selection is limited to 1 unit per​

unique email address​

NEXT STEPS FOR HAND RAISERS SELECTED FOR THE OPPORTUNITY TO ORDER A BRONCO RAPTOR

​

• Current Order Holders:​

o No action is required at this time. We will send another communication when the Order Bank opens in March instructing customers to work with their dealership to change their unscheduled Bronco order to a Bronco Raptor.​

o NOTE: All customers with an unscheduled order selected to order a Bronco Raptor will have their priority code moved to 99 to ensure their order does not schedule. If they no longer wish to order a Bronco Raptor, verify their build configuration is correct and remove the 99PC so the order is eligible for scheduling.​

• Current Unconverted Reservation Holders:​

o Please work with customers who have not placed an order yet to convert their reservation to an order.​

These orders should remain on 99PC until the order bank opens in March and customers can fully configure their order to a Bronco Raptor.​

PRODUCTION & ALLOCATION

Bronco Raptor will be produced throughout the remainder of the 2022 Model Year with deliveries beginning this summer. Like other specialty vehicles, production is very limited.

• More details, including individual dealership allocations (inclusive of allocation received via hand raisers) will be available during the May Production Wholesale cycle which starts at the end of February.​

2022 MODEL YEAR BRONCO RAPTOR LAUNCH TIMELINE

• February 11: Ford To Notify Customers That Expressed Interest (Hand Raisers)​

• February 26: May Production Wholesale Starts​

• March: Bronco Raptor Order Bank Opens​

• TBA March: Bronco Raptor Orders Must Be Submitted​

• March 24: May Production Scheduling​

• Summer 2022: Deliveries Begin​

KEY FAQS

• How were customers selected for the opportunity to order a Bronco Raptor? Customers were selected for the
opportunity to order a Bronco Raptor based on the criteria listed below:

o ReservationTimestampwithintheirdealership​

o NOTE: To ensure Raptors go to as many customers as possible, Bronco Raptor selection is limited to 1​

unit per unique email address​

• If a customer selected to order a Bronco Raptor no longer wants it, what happens to their order? If a customer
is no longer interested in ordering a Bronco Raptor, we encourage them to update their order to the configuration of their choice. Once fully configured, the dealership should then remove the 99 priority code so the order is eligible for scheduling.

• If a customer selected to order a Bronco Raptor no longer wants is what happens to their allocation? There is no impact to a dealership’s allocation if a customer decides they are no longer interested in ordering a Bronco Raptor. We encourage dealers to prioritize customers who have been waiting the longest to order a Bronco Raptor.

• What should a customer do if they were not selected for the opportunity to order a 2022 Bronco Raptor? If a customer is still interested in the Bronco Raptor but was not selected for the opportunity to order one via the hand raiser program, we recommend they consult with their dealership if there is remaining allocation. Otherwise, customers are encouraged to work with their dealerships to configure their Bronco order to another series that is to their liking.

• When does the Bronco Raptor Build & Price and order guide come out? B&P and the Order Guide will come out in March.

• When does the Bronco Raptor order bank open? The order bank for the 2022 Bronco Raptor will open in March.

• How is the overall Bronco Raptor allocation calculated? Bronco Raptor allocation is comprised of hand raiser allotment and dealer earned allocation based on the approved market basket equation. More details, including individual dealership allocations (inclusive of allocation received via hand raisers) will be available during the May Wholesale cycle which starts at the end of February.

• Are there any commodity constraints tied to Bronco Raptor production? Bronco Raptor has more standard features, and thus should be subject to fewer optional commodity constraints. As production and ordering continues, any commodity constraints will be communicated to the field and dealers.

• If a hand raiser no longer wants the 2022 Bronco Raptor, can i sell to customers without a reservation? We encourage dealers to prioritize customers who have been waiting the longest to order a Bronco Raptor.

• When does Bronco Raptor go on sale? Bronco Raptor deliveries will begin this summer.

• How much does The Bronco Raptor cost? Bronco Raptor currently has a $68,500 starting MSRP (plus $1,495
D&D)

ya... I just got denied twice... Had

FEBRUARY 11 CUSTOMER CRM

Tomorrow, Friday, February 11th we are sending a communication to those customers that expressed interest (Hand Raisers) in receiving a 2022 Bronco Raptor. There will be two versions of the communication:

• Version 1: You’ve been selected to order a Ford Bronco® RaptorTM​

• Version 2: An update on Ford Bronco® RaptorTM​

o Customer was not selected for the opportunity to order a Bronco Raptor via the Hand Raiser program​

To help align messaging, all dealerships will receive a list of customers that expressed interest in Bronco Raptor and whether they were selected for the opportunity to order a Bronco Raptor via the hand raiser program. Allocation will be provided to cover these orders. Please look out for the list of customers from your regional representative in the next 24 hours. Total allocation numbers will be communicated during the next wholesale period.

BRONCO RAPTOR CUSTOMER SELECTION PROCESS

Customers were selected for the opportunity to order a Bronco Raptor based on the criteria listed below:

• Reservation Timestamp within their dealership​

• NOTE: To ensure Raptors go to as many customers as possible, Bronco Raptor selection is limited to 1 unit per​

unique email address​

NEXT STEPS FOR HAND RAISERS SELECTED FOR THE OPPORTUNITY TO ORDER A BRONCO RAPTOR

​

• Current Order Holders:​

o No action is required at this time. We will send another communication when the Order Bank opens in March instructing customers to work with their dealership to change their unscheduled Bronco order to a Bronco Raptor.​

o NOTE: All customers with an unscheduled order selected to order a Bronco Raptor will have their priority code moved to 99 to ensure their order does not schedule. If they no longer wish to order a Bronco Raptor, verify their build configuration is correct and remove the 99PC so the order is eligible for scheduling.​

• Current Unconverted Reservation Holders:​

o Please work with customers who have not placed an order yet to convert their reservation to an order.​

These orders should remain on 99PC until the order bank opens in March and customers can fully configure their order to a Bronco Raptor.​

PRODUCTION & ALLOCATION

Bronco Raptor will be produced throughout the remainder of the 2022 Model Year with deliveries beginning this summer. Like other specialty vehicles, production is very limited.

• More details, including individual dealership allocations (inclusive of allocation received via hand raisers) will be available during the May Production Wholesale cycle which starts at the end of February.​

2022 MODEL YEAR BRONCO RAPTOR LAUNCH TIMELINE

• February 11: Ford To Notify Customers That Expressed Interest (Hand Raisers)​

• February 26: May Production Wholesale Starts​

• March: Bronco Raptor Order Bank Opens​

• TBA March: Bronco Raptor Orders Must Be Submitted​

• March 24: May Production Scheduling​

• Summer 2022: Deliveries Begin​

KEY FAQS

• How were customers selected for the opportunity to order a Bronco Raptor? Customers were selected for the
opportunity to order a Bronco Raptor based on the criteria listed below:

o ReservationTimestampwithintheirdealership​

o NOTE: To ensure Raptors go to as many customers as possible, Bronco Raptor selection is limited to 1​

unit per unique email address​

• If a customer selected to order a Bronco Raptor no longer wants it, what happens to their order? If a customer
is no longer interested in ordering a Bronco Raptor, we encourage them to update their order to the configuration of their choice. Once fully configured, the dealership should then remove the 99 priority code so the order is eligible for scheduling.

• If a customer selected to order a Bronco Raptor no longer wants is what happens to their allocation? There is no impact to a dealership’s allocation if a customer decides they are no longer interested in ordering a Bronco Raptor. We encourage dealers to prioritize customers who have been waiting the longest to order a Bronco Raptor.

• What should a customer do if they were not selected for the opportunity to order a 2022 Bronco Raptor? If a customer is still interested in the Bronco Raptor but was not selected for the opportunity to order one via the hand raiser program, we recommend they consult with their dealership if there is remaining allocation. Otherwise, customers are encouraged to work with their dealerships to configure their Bronco order to another series that is to their liking.

• When does the Bronco Raptor Build & Price and order guide come out? B&P and the Order Guide will come out in March.

• When does the Bronco Raptor order bank open? The order bank for the 2022 Bronco Raptor will open in March.

• How is the overall Bronco Raptor allocation calculated? Bronco Raptor allocation is comprised of hand raiser allotment and dealer earned allocation based on the approved market basket equation. More details, including individual dealership allocations (inclusive of allocation received via hand raisers) will be available during the May Wholesale cycle which starts at the end of February.

• Are there any commodity constraints tied to Bronco Raptor production? Bronco Raptor has more standard features, and thus should be subject to fewer optional commodity constraints. As production and ordering continues, any commodity constraints will be communicated to the field and dealers.

• If a hand raiser no longer wants the 2022 Bronco Raptor, can i sell to customers without a reservation? We encourage dealers to prioritize customers who have been waiting the longest to order a Bronco Raptor.

• When does Bronco Raptor go on sale? Bronco Raptor deliveries will begin this summer.

• How much does The Bronco Raptor cost? Bronco Raptor currently has a $68,500 starting MSRP (plus $1,495
D&D)

 

[PSUTE]

Would you all rather have a First Edition or the Braptor?

Super happy with my FE, especially after the kindve lame Everglades reveal, but I was selected for a Braptor allocation.

Can't have both, so I'd have to sell the FE to afford the Braptor.

Thoughts?

Echoing an above poster, if you're a 2 door, I'd keep the FE if I was happy with it. 4 door, not so much. Either way, you have a choice of two highly desirable vehicles...

 

[pakrat]

That was a quick about face. Dealer says they will be asking a minimum $40k over MSRP. Coulda swallowed $5k but comon. CYA.

 

[Snappy22]

Well, I got the loser email.
Should I sit on this for 2023 or screw it and buy a 392 Wrangler.

Bought a Mojave to hold me over since the Bronco fiasco was ongoing and really wanted a Raptor but now can't get that either.

Kind of pissed off about it

I like you’re idea. Agree if didn’t get raptor or got the golden ticket but still gonna back out (by raising your hand you effed yourself), you might as well wait to see what the ‘23 brings. But 392 is going away in a year or two and nobody looks at a 392 and immediately thinks “what a tool” like a Raptor will (justified or not). It doesn’t have nearly as much tackiness as the Raptor.

Now if you live near the dunes and can use the Raptor for it’s intended purpose, that’s a home run. 392 can’t play that game.

 

[computertom]

So here's how I'm reading this and folks, please tell me if I'm wrong.

This allocation for a Hand Raiser, is outside of the other dealer allocation for this "specialty vehicle". So if someone "wins" an allocation in this process, and they already had a deal at MSRP with their dealer, the only real reason for a dealer to insist on an ADM, is to be a greedy jerk and see if they can get more. They will actually make more on this Raptor than they would have on the Bronco (though likely not that much) at MSRP.

So if I convert my order, they make that bit more and keep me happy. Yes, it's not as much as if it were a Raptor from their allocation of Raptors, but this is just that, not from their allocation of Raptors, this is a special allocation. I'm not taking anything from them by asking for this deal. Right? Am I missing or misreading something?

Heard back from my dealer and they have not yet agreed to an MSRP deal on a Raptor and frankly, I can't see it. They're just hoping I give them more (I won't). I'm not going to pay an ADM. So I'll just stick with my regular order and they won't pass this Raptor through their store. The only person who loses is me.

As I read the above, that won't kick another Raptor to them, that'll just mean they (or I, most specifically cause I refuse to overpay) keep me from getting a Raptor out of spite? Principal? It's not even greed, as they'll actually make less. I don't get it. What am I missing?

 

[Spooled]

So here's how I'm reading this and folks, please tell me if I'm wrong.

This allocation for a Hand Raiser, is outside of the other dealer allocation for this "specialty vehicle". So if someone "wins" an allocation in this process, and they already had a deal at MSRP with their dealer, the only real reason for a dealer to insist on an ADM, is to be a greedy jerk and see if they can get more. They will actually make more on this Raptor than they would have on the Bronco (though likely not that much) at MSRP.

So if I convert my order, they make that bit more and keep me happy. Yes, it's not as much as if it were a Raptor from their allocation of Raptors, but this is just that, not from their allocation of Raptors, this is a special allocation. I'm not taking anything from them by asking for this deal. Right? Am I missing or misreading something?

Heard back from my dealer and they have not yet agreed to an MSRP deal on a Raptor and frankly, I can't see it. They're just hoping I give them more (I won't). I'm not going to pay an ADM. So I'll just stick with my regular order and they won't pass this Raptor through their store. The only person who loses is me.

As I read the above, that won't kick another Raptor to them, that'll just mean they (or I, most specifically cause I refuse to overpay) keep me from getting a Raptor out of spite? Principal? It's not even greed, as they'll actually make less. I don't get it. What am I missing?

If you don't want to pay the ADM, they will shop your allocation to other reservation holders they have until they find the highest bidder. It's that simple, sadly.

 

[WCP-82]

The Raptor order is in your name. This first round was selected by Ford and not by dealers. They can't shop it if you don't order it. I would use this against them. If they want the Raptor on their lot then they have to go through you to get it. MSRP on Raptor should be enough profit for them.

It is too bad people are locked into their dealers. With Raptor orders being awarded ro customers directly from Ford then you should be able to move that order wherever you want. I didn't get the opportunity to order a Raptor. My dealer announced they would be charging MSRP - $500 on Raptor and Everglades.

 

[bajabronco57]

Not to be that guy that goes "my dealer said" but I just got off the phone with my dealer to try and get clarification on this process.

The Ford awarded allocations are based on time stamp and allocation at the dealer you are at. Earliest timestamps at the dealerships seem to have been awarded and the amount is based on what Ford allocated to that dealership. Some dealerships got more, some got less. The allocation belongs to a little bit both the reservation holder and the dealership. I have no idea if you can transfer these Raptors since part of the awarded process was based on your current dealership. I would assume if you run into excessive ADM contact Ford support to mediate the process.


This is the "fun" part. The dealerships should be getting a list of all Bronco Reservations/Orders who expressed interest in the Raptor. Next month the dealerships will be awarded allocations again and from what my dealer was saying they are being told to convert/order Raptors based on that list but they weren't instructed on how to pick names from that list. Reservation date may not mean anything next month. What my dealer did say is that for the foreseeable future Raptors will only be going to existing order/reservation holders.

Take this as you will. It would be nice to get some corroborating information from other dealerships.

 

[TheeBullhead]

Would you all rather have a First Edition or the Braptor?

Super happy with my FE, especially after the kindve lame Everglades reveal, but I was selected for a Braptor allocation.

Can't have both, so I'd have to sell the FE to afford the Braptor.

Thoughts?

I’m in exactly the same situation. Picked up my FE on 1/29 and love it. I likely won’t pursue the BRaptor, but it sure is tempting.

I never get picked for anything like this so I’m trying to convince myself it’s a sign.

 

[Bryced15]

I didn’t get selected for the Braptor. I did talk to multiple dealers yesterday though that were either at or below msrp dealers for regular Bronco reservations. They all said they would be anywhere from $20k-$40k over msrp for their customers that get selected. I don’t feel so bad about missing out on the lottery with that information. I think the bigger lottery over getting selected from Ford for a Raptor is going to be buying one at MSRP.

 

[Swampy]

Raptor cost: $68,500 starting MSRP..... lol

And no two door..... I'll pass!

 

[DrKid]

Received the acceptance email to order the Raptor

My original order is with Kearny Mesa Ford so I am hopeful that they will continue to not charge any ADM

Just got verification from KM Ford that they will sell Braptor at MSRP

 

[mpeugeot]

That was a quick about face. Dealer says they will be asking a minimum $40k over MSRP. Coulda swallowed $5k but comon. CYA.

Order the most jacked up Raptor you can, and then walk away. Screw them for asking 40k over MSRP - THAT'S ABSURD.

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