5/28 Bronco Production Update E-mail & Dealer Insight FAQ 📬

[FTBronco9]

Waste of an email. Literally told us nothing! How did they not expect the demand they got? Who’s running this shit show?!

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[Plala]

One of our friends of the forum dealers provided us with some insight.


To: All Bronco Specialists & Dealer Principals

Subject: Bronco Specialist Update | May 28 Customer Communication

Please see this week’s Bronco Specialist updates below. Have a great Holiday weekend!

BRONCO PRODUCTION UPDATE EMAIL – Attached

Today, Ford is announcing to all unscheduled Bronco order holders that due to supplier challenges surrounding hardtop roof production, we will not be providing customers a definitive delivery window. To help assist with incoming customer questions, please review the attached advanced notice customer letter that will be sent at 2:00 pm EST and corresponding FAQs.


Key Messages

• The all-new Bronco 2-door and first-ever Bronco 4-door is on-track for summer deliveries and Michigan Assembly Plant is just weeks away from starting volume production.
• We are investing millions of dollars to fix our roof supply issue and increase availability of high demand parts. The benefits from these investments unfortunately won’t materialize overnight.
• We will not be providing customers a definitive delivery window. We will continue to alert customers as their Broncos achieve every milestone in the production process (Scheduled for Production, Built, Shipped, Delivered)
• We’re doing all we can to take care of our customers and we’re working on options which we’ll share in the coming weeks.
• There is an opportunity for those looking to get a Bronco quickly, to order a Bronco with a soft top. Avoiding key commodity constraints (Hardtop Roof, 2.7L engine, Lux or Sasquatch Package, Badlands/Wildtrak, Safari Bar or Trailer Tow package, etc.) will increase the likelihood for 2021MY production based on overall part availability vs demand.

Action Requested – Dealer Next Steps

• Contact unscheduled Bronco order holders notifying them that switching their build to a soft top will likely expedite scheduling
• Update all orders in WBDO by Monday, June 7th to be ready for the next round of scheduling

FAQs – Attached

• Is Michigan Assembly Plant still on track to begin customer deliveries this summer? Yes. The all-new 2021 Bronco 2-door and first-ever Bronco 4-door is on-track for summer deliveries and Michigan Assembly Plant is just weeks away from starting volume production!
• Of the millions Ford is investing, can you share how much is going to fix your hardtop supplier issue? And do you have a second or third hardtop supplier coming online? We are taking all of the necessary actions with our supplier partners to get through this roof and commodity Bronco bottleneck. While we are investing millions of dollars to fix our roof supply issue, the benefits from that investment unfortunately won’t materialize overnight. Our goal is to build as many customer Broncos at the highest quality this year.
• Will you need to cut production this year because of the roof issue? We are working as fast as we can to try and get through the roof and commodity Bronco bottleneck. Our goal is to build every customer order as quickly as possible.
• Given the challenges, will hardtop roof production continue for 21MY? Yes. Orders with the molded in color (MIC) hardtop will be built throughout the 2021 Model Year. However, our production capacity doesn’t match up with the actual orders we received and as a result, those waiting for a MIC hardtop will experience longer waits due to roof availability.
• You have communicated the hard top is constrained based on production capacity vs orders received, what about the soft top? Based on current production forecast, there is an opportunity for those looking to get a Bronco quickly, to order a Bronco with a soft top. Avoiding key commodity constraints (Hardtop Roof, 2.7L engine, Lux or Sasquatch Package, Badlands/Wildtrak, Safari Bar or Trailer Tow package, etc.) will increase the likelihood for 2021MY production based on overall part availability vs demand.
• When will Bronco customers receive an estimated delivery window communication? We currently do not have enough foresight into roof availability to accurately provide a delivery window. Instead, we will continue to notify customers as their Bronco two-door or four-door model is:
  • Ordered – Order has been placed with Ford
  • Scheduled – Vehicle has been scheduled to an approx. build week (45-60 days ahead of production)
  • Built - Vehicle is produced and awaiting final calibrations and plant accessory installs. It will include the estimated arrival date.
  • Shipped - Vehicle has past final quality checks and is on its way to dealer. It will include the latest estimated arrival date.
• Have all 2021MY Broncos been scheduled for production? No. Scheduling will continue on a monthly basis with the following cadence:
  • First Week of The Cycle: First Edition orders
  • Second Week of The Cycle: Full month of scheduling
  • Subsequent Weeks: Scheduling runs until the operating plan is full
• How are Bronco two-door and four-door First Edition customers impacted by hardtop roof production challenges? All Bronco First Edition orders will be built throughout the 2021 Model Year with the previously announced MIC roof.
• Will customers who have placed their order, now be pushed into 2022 model year? As communicated previously, given demand, we anticipate deliveries to continue through the 2022 calendar year, with some customers getting a 2022 model year Bronco. Delivery timing is based on a number of factors including reservation timestamp, part availability, and the number of Bronco vehicles each dealer receives.
• How can customers receive their Bronco sooner? Customers willing to avoid key commodity constraints (Hardtop Roof, 2.7L engine, Lux or Sasquatch Package, Badlands/Wildtrak, Safari Bar or Trailer Tow package, etc.) will have a higher likelihood for 2021MY production based on part availability.

Welp. Looks like my hardtop, 2.7L, trailer tow package is pushed to the end of the line. But I don’t want to give up those things so I’ll keep waiting…!

 

[chowfun27]

Blah blah blah. Add the rear washer and wiper connections and send them with a soft top with an I.O.U MIC top later. Done.

This^^^

 

[FishKzor]

Also, offering long-waiting buyers a free ride in a Bronco they aren't able to supply them is like going to a MacDonalds, and instead of having a burger available, they offer to let you smell the breath of a customer who just ate a burger of their own.

 

[PatientlyWaiting]

About what I was expecting. Though I admit it’s hard for me to be disappointed as a later reservation (Jan or Feb). I was never in any danger of getting a ‘21 to begin with. Condolences to those who have some glimmer of hope and expected more, but I have to ask: what exactly was expected? We knew the situation with the tops.

If we're getting pushed, that means you are as well.

 

[Wanted33]

I guess this would would fall under the "chit happens" category. Oh well, tain't a thing I can do about it but hang in there like a loose tooth.

BTW, I'm also glad they didn't sugar coat the deal. I would rather know exactly what's up instead of left wondering. Also, thanks for posting the letter Joel @jbnewcar 'cause I ain't got no dang email yet.

 

[ATX_Bronco]

Congratulations Ford. You managed to piss us all off again.

 

[BroncHouTX]

They waited until 2 pm on the Friday before Labor Day to tell us nothing at all? They couldve sent this exact email every day of the month bc it wouldnt have changed one bit

If I don't have a VIN and I get another email like this the Friday before Labor Day I'm definitely cancelling my order.

 

[mylittlepony]

'This is due to our Achilles heel.'> the top leaks like a sieve...

 

[BroncoBiker]

Hardtop or bust for me ( 2 door MIC)

Do not like the look of the soft top.
Really wish Ford will get another MIC vendor or fix the production issues for those.

 

[Laddyaddy19]

Ill take mine without a top if that is an option...? They can ship me the hard top later, heck I probably would come pick it up in D-town.

 

[Tricky Dick]

“Key commodity constraints Hardtop Roof, 2.7L engine, Lux or Sasquatch Package, Badlands/Wildtrak, Safari Bar or Trailer Tow package, etc.)”

So basically my entire build lol

You and 50%+ of the people on here.

 

[Richtor]

Seriously? I'd take that deal.

Does that include hardtop at a later date? If so sign me up!

 

[PistolPete]

Nothing better then getting bad news before the long weekend. Cheers everyone

 

[old goat]

OH WELL win some lose some
hurry up and wait some more
it will get here some day. P-VIBES

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