Bronco First Quarter 2023 U.S. Sales Up 38% with 60% Conquest Rate. 10,147 Sales / 14,622 Produced in March 2023

[Administrator]

Bronco First Quarter 2023 U.S. Sales: 32,430 (+37.6% from First Quarter 2022)

Bronco March 2023 U.S. Sales: 10,147 (-16.2% from February 2023)

Bronco March 2023 Production: 14,622 (+12.9% from February 2023)

"Bronco retail order banks re-opened March 27 with continued strong demand. Bronco growth was driven by conquest rate of about 60%, with top buyers coming from Wrangler and Grand Cherokee. Bronco family continues to attract a higher mix of female buyers; Bronco female buyers accounted for 31% of retail sales, an increase of 8 percentage points since its introduction in 2021, based on the most recent customer demographic data through January. Bronco Sport continues to hold strong at 51%."


Ford Becomes America’s Best-Selling Brand in the First Quarter on Rising Sales for Trucks, Vans, Broncos, Large SUVs, EVs, Mustang | Ford Media Center

• Ford is America’s best-selling brand in Q1 with total vehicle sales of 456,972, up 10.7 percent on the strength of icons like F-Series, Bronco and Mustang, commercial vehicles and EVs
• Ford becomes America’s No. 1 selling truck manufacturer – sales up 19.6 percent and outselling GM’s combined truck and van sales
• F-Series is America’s best-selling truck with sales up 21.1 percent totaling 170,377 pickups – outpacing Silverado by 46,000 trucks
• Explorer is the best-selling, three-row midsize SUV and Expedition sales double
• Ford EV sales up 41.0 percent
• Ford is increasing production capacity across Ford Blue, Model e, and Ford Pro and will continue through the year to meet customer demand

Dearborn, Mich., April 4, 2023 – Ford’s iconic vehicles, commercial and EVs drove a first-quarter sales increase of 10.7 percent making the Blue Oval America’s best-selling brand.

Sales surged across Ford’s areas of strength, including trucks (up 19.6 percent); three-row SUVs (up 47.6 percent); Bronco brand (up 18.3 percent); Ford Pro Transit van (up 86.0 percent); Mustang (up 5.2 percent) and electric vehicles (up 41.0 percent).

Ford’s overall vehicle sales – Ford Blue, Ford Pro, Model e and Lincoln – totaled 475,906, up 10.1 percent with estimated share up over a year ago.

Ford’s EV sales grew 41.0 percent in the first quarter on sales of 10,866 electric vehicles. F-150 Lightning sales totaled 4,291 pickups with production capacity actions on track to hit an annual production run rate of 150,000 this year. Sales by Ford Pro of the E-Transit, America’s best-selling electric van last year, climbed 62.7 percent. Reflecting downtime at the plant for changes to increase production, Mustang Mach-E sales were down.

Ford is America’s No. 1 selling truck manufacturer, with 254,023 trucks and vans sold in the first quarter, outselling GM’s trucks and vans by approximately 27,000 vehicles. Sales of Ford’s overall trucks, including pickups and vans, were up 19.6 percent on the strength of F-Series pickups (up 21.1 percent) and Ford Pro’s Transit van (up 86.0 percent).

To support this momentum, Ford’s Kansas City Assembly Plant will add a third crew in April to increase production for Ford Pro of the best-selling Transit and E-Transit vans. Ford also is increasing production at manufacturing plants across North America to meet strong customer demand for vehicles including Mustang Mach-E, F-150 Lightning, Bronco Sport and Maverick.

"Ford is off to a fast start to the year. Ford’s sales growth and investments are a direct result of strong customer demand across our truck, SUV, and electric vehicle segments. And this year’s highly anticipated new product launches with Super Duty, Escape, Mustang and Ranger, will only add to this momentum,” said Andrew Frick, vice president, sales distribution, and trucks.

Ford Explorer was the best-selling, three-row midsize SUV in America, and the red-hot Bronco brand saw sales growth of 18.3 percent, including a 37.6 percent rise for Bronco. Additionally, Expedition sales surged.

BlueCruise, Ford’s driver assist technology, is now available on 186,000 vehicles; customers have accumulated more than 55 million hands-free miles driven with the technology. Consumer Reports rated Ford BlueCruise as the top-rated active driving assistance system.


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[UM_Ftown]

Only 5,451 units less than the Wrangler which was down 17% from Q1 2022. Closing the gap, albeit slowly. Without all the constraints and ordering issues I imagine the Bronco would have surpassed the Wrangler by now.

 

[Krimzun]

Imagine what those numbers would look like without shady dealers keeping customers from buying.

 

[Bikeric]

It's hard for me to imagine how the Ranger is staying afloat with only 11,500 sales in the 1st Quarter. The Tacoma sold about 55,500 in the same time period.

 

[Snacktime]

1st Quarter sales are tax returns so not the frugal buyer as much as the impulse buyer. I also think Ford is starting to wheel and deal on some models as the lots are starting to get full again.

 

[Sherminiator]

It's hard for me to imagine how the Ranger is staying afloat with only 11,500 sales in the 1st Quarter. The Tacoma sold about 55,500 in the same time period.

All new model launching in a couple months and production favoring the Bronco due to it making more of a profit for Ford.

There is talk of adding a 3rd shift to MAP, but supply chain and workforce issues are making that hard.

 

[jddunfee]

Impressive they pumped out 20k units on that line in march. Now just deliver my Bronco

 

[Tricky Dick]

Only 5,451 units less than the Wrangler which was down 17% from Q1 2022.

Impressive. I didn't think Ford could really pass Jeep but I'll have to eat crow if they can pull it off.

 

[rayhil67]

Only 5,451 units less than the Wrangler which was down 17% from Q1 2022. Closing the gap, albeit slowly. Without all the constraints and ordering issues I imagine the Bronco would have surpassed the Wrangler by now.

The other thing to factor is that the 3 jeep dealers in my area all have at least 15 to 40 wranglers on there lot. And i know for a fact that they sell UNDER MSRP (co worker bought Rubicon 4XE in stock 5K under) Ford just cant produce!!!!

 

[timhood]

It's hard for me to imagine how the Ranger is staying afloat with only 11,500 sales in the 1st Quarter. The Tacoma sold about 55,500 in the same time period.

Probably anyone who doesn't absolutely have to have a Ranger right now is waiting for the next-gen. The last year before a redesign is usually the lowest-selling year. Next year, Ford will be able to tout some amazing percentages of sales increase for Ranger.

 

[UM_Ftown]

Probably anyone who doesn't absolutely have to have a Ranger right now is waiting for the next-gen. The last year before a redesign is usually the lowest-selling year. Next year, Ford will be able to tout some amazing percentages of sales increase for Ranger.

Not only that but GM going to new models too. Toyota likely prioritizes Tacoma sales over many of it’s other offerings and Ford / GM prioritize the full size trucks and suvs to the mid-size trucks as far as parts, chips, etc.

It wasn’t until a couple months ago I actually saw a Colorado on a lot in years it seemed. They just weren’t building them. I imagine it was the same for the Ranger.

 

[Dayton1984]

The other thing to factor is that the 3 jeep dealers in my area all have at least 15 to 40 wranglers on there lot. And i know for a fact that they sell UNDER MSRP (co worker bought Rubicon 4XE in stock 5K under) Ford just cant produce!!!!

likewise jeep dealer down the street from me is so packed you can’t drive through it, 3-4 rows stacked of wranglers.

 

[Sherminiator]

likewise jeep dealer down the street from me is so packed you can’t drive through it, 3-4 rows stacked of wranglers.

The lack of free money with low interest rates is making many people rethink buying frivolous purchases.

 

[IronManGT]

Anyone know how many broncos are left to build?

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