What is going on? Why are you trying to "school" me? Since I didn't share the details of the deal, you are assuming. You know what that makes...Here is a great place to start to figure out how much you should really pay for a vehicle:
https://www.edmunds.com/car-buying/pricing-basics-for-new-car-buying.html
If he paid a $795 dealer added fee. He didn't get a great deal unless that amount was subtracted somewhere else.
He paid $795 more than he should of.
That dealer fee is a sticker bump.
Unless he bought a limited hard to get vehicle in high demand. In this case sticker bump is expected. Otherwise competition from other Ford dealers will eliminate this kind of practice.
It should be invoice (from the manufacturer + 3%) plus taxes and registration fees. The invoice should take into account the hold back profit the dealer gets plus any manufacturer rebates or incentives subtracted.
I asked this sales guy about a dealer fee. He didn't volunteer it. He didn't side step the question either which happens often. I give him credit for that. I have purchased new & used vehicles for over 30 years now and have a dealer or prep fee show up unannounced previously. I've asked for it to removed. I did the research and offered them invoice + for a fair price out the door. The best dealers are fine with that. Others are not and make extra profit on the not informed.
Any sticker bump is shady in my opinion. It's no different than the old undercoating & scotch guard added fees. Except you get nothing for these dealer fees.
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