I agree, Ford got themselves in an interesting pickle with how they chose to address customers directly during the reservations process, accepting money, then asking for orders to be submitted, then issue a MSRP price guarantee for those that ordered through March, all along ignoring the "usual" practice of first selling all their vehicles to the dealers.
And of course, on top of this, caused by the pandemic and supply/demand, the fact that pricing power has increased.
Lesson learned for everyone, I guess. One thing is for sure, the days of the traditional automobile dealer are numbered, and it is only a matter of time until the state laws that mandate a dealer in-between are repealed. (at the demands of the consumer, i.e. tax-payer, i.e. the voter!!)
And of course, on top of this, caused by the pandemic and supply/demand, the fact that pricing power has increased.
Lesson learned for everyone, I guess. One thing is for sure, the days of the traditional automobile dealer are numbered, and it is only a matter of time until the state laws that mandate a dealer in-between are repealed. (at the demands of the consumer, i.e. tax-payer, i.e. the voter!!)
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