- Joined
- Feb 19, 2019
- Threads
- 5
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- 681
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- Location
- Upper Norwegia
- Vehicle(s)
- '71 Bronco, '02 Excursion
- Your Bronco Model
- Undecided
Dropping a patent application at just the right moment and waiting (likely mere seconds, in the day of active search engines) for someone to "discover" it is guerrilla marketing at its finest. Vague enough to keep styling cues away from competitors, but with enough info to satisfy legal requirements and pique public interest. Zero cost above what they would have to spend anyways, and the self-appointed automotive experts of the Internet treat it like they've discovered the cure for cancer. The renderings make their way to CNN's home page. Can't buy that exposure at any price.
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