Bronco Order Conversion Stats Sample

[JTBros]

For those of us indicating that we wanted a ‘22 is there any future communication expected at the moment aside from initial sending of build sheet? I had a few questions along with that response.

Sponsored

 

[Draykas]

Still waiting for call. debating options

 

[RMG72]

.

 

[ZackDanger]

Would it be obscenely ridiculous if I asked if you could further break down orders by color, trim, manual/auto, squatch etc., after you’ve already been more than generous with your time and info? Probably huh...

Have you seen this?

https://www.bronco6g.com/congrats-n...to-the-bronco6g-tracking-list-and-stats-page/

 

[RMG72]

.

 

[stainlesssteve]

25% Cancelled or will not respond to email/phone call on multiple attempts.

Zach

zach@granger I have not received any email or phone call from Granger?

 

[Slyder]

Great info.
This gives me an idea of where I sit since I'm a late Sept reservation and have late availability items on my choices. ( I still haven't nailed it down yet )

I'm going to hold for a '22 and hope for body color top and a decent looking green.

 

[Palerider]

I thought this would be some interesting data we'd pass along from a Ford dealer located in Granger, Iowa. This is a sample size of early reservation holders of a few hundred total.

53% of Converted for 2021 Model Year Broncos
25% Cancelled or will not respond to email/phone call on multiple attempts.
11% are opting for a 2022 Model year reservation
11% Order In-Process debating trims, 22 vs 21 MY, etc.

My initial guess was that 40% of overall orders would convert. That could still hold true as these numbers of this sample size are well within the July timeframe and all within the first week of reservations. The farther you are removed I would anticipate a longer delivery estimate and a higher fallout rate. I'm not sure how well our sample size is indicative of the overall dealer body.

Zach

Granger Ford - January 2021 Bronco order email - [email protected] - Gmail

zach, i have an october special reservation. you are welcome to order the one reserved with you, but that will not be the final choice. like many, i want the green/white bronco, or another pastel color with white top; say iris mist? more importantly, i had two 7/14 reservations under my son's name, because i tried 7/13 and couldn't get in. this is the problem; my reservations were hijacked by the local dealer who refuses to return them to reservation status. i had planned all along to transfer those to your dealership. i was anticipating reindealer games and this rudolph prefers not playing those, but this dealer got us. with, or without the reservation holder's consent, i am sure they converted all 300 reservations to orders, and in spite of what you read on the b6g forum; this has not yet been fixed by ford. ford has not, to my knowledge, reinstated any hijacked reservations. has been 3 weeks, and these were not dealer mistakes, but intentional hijacking of our reservations by the dealer without our consent. so i am hoping ford will be able to reinstate our 7/14 reservations and then we will transfer them to your dealership. at which time i can decide which broncos to order. bruce

 

[MNBronc]

Brandon is on 7/16! Order entered!!

 

[HoosierDaddy]

I didn’t receive an email from him just a voicemail. Thanks for reminding me. I have 3 reservations, 1 earlier one and 2 in Oct so I’ll track down his email and coordinate a time.

Totally get it my man. When the OT hits for me, it hits HEAVY!!! and my job is NOT conducive to media devices at all. Double whammy. It's easy to let stuff slide.

You have a month yet, just let the good man know where you stand.

 

[etmccaus86]

I’m not worried about it but I responded to the last two mass granger emails and never heard back from you guys. I assume it was because neither email really required a response but I wanted to make sure I didn’t slip through the cracks somehow! I’m also a late oct reservation so I know I won’t be getting a call for awhile.

Right there with you...as I'm sure many of us are.

 

[Broncomputer]

This might have been said already but I would assume that Granger’s order retention numbers may be higher than most dealers due to their presence on the forum here and their willingness to work with their customers.

I’m sure some trash dealers will have a 20% retention rate because of shady tactics or people transferring to other dealers.

Ford is probably still right on the average that <40% will convert.

 

[dcg2]

Ford is probably still right on the average that <40% will convert.

Ford was telling investors 70% conversion rate

 

[dwbronco]

I thought this would be some interesting data we'd pass along from a Ford dealer located in Granger, Iowa. This is a sample size of early reservation holders of a few hundred total.

53% of Converted for 2021 Model Year Broncos
25% Cancelled or will not respond to email/phone call on multiple attempts.
11% are opting for a 2022 Model year reservation
11% Order In-Process debating trims, 22 vs 21 MY, etc.

My initial guess was that 40% of overall orders would convert. That could still hold true as these numbers of this sample size are well within the July timeframe and all within the first week of reservations. The farther you are removed I would anticipate a longer delivery estimate and a higher fallout rate. I'm not sure how well our sample size is indicative of the overall dealer body.

Zach

Have you tried emailing or phoning everyone, yet? I don't want to be part of the group you cannot get ahold of, but I have received no emailnand no phone calls.

 

[dwbronco]

I thought Granger would be higher than the norm too, but maybe they had a lot of fliers who just saw a good deal and reserved, and the normal local dealers will fare about the same or better.

Granger may have gotten a large number of backup reservations (October deal), in case the original dealer sucked; and they are now seeing those backups cancel. That negatively would skew the conversation rate at Granger, in realtion to other dealers.

Sponsored