Bronco Sport

[Dirty Bronco]

Hmmm... Seems that anyone who was holding out hope that this list was for the Bronco Sport and not the Bronco are out of luck.

https://www.automotivetouchup.com/touch-up-paint/ford/2021/bronco/

Unless this is "Area 51", then we are looking at an unlisted color. Or it's possible the website doesn't have ANY of the Bronco Sport colors listed.

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[DustyD]

Guess I gotta disagree. Ford shouldn't plaster the bronco name on this. And it's very unfortunate for Ford that everyone will see this before the real deal. People will see this Forester lookalike with the "bronco" name on it and think "that's it? That's what all the hype is about?".
Customer confusion is never a good thing, they should haveb called this something else, it Waters down the bronco name.

I'm in the same camp, wish they would have gone with Maverick or "insert one of the possible names here".

My wife will be teasing me when she reads the news articles on this. I can hear her now- "You've been making a bid deal waiting for this... "

She's automotive ignorant and has also talked crap about the test mule being the real Bronco. BUT, she's a sampling of most of the population. If we're shopping for a new family SUV, she'd be interested in the looks/function/performance of the Bronco Sport (BS?) regardless of the name, so I think it cheapens the Bronco stamp when the audience for this will not be after the real thing.

 

[Nickp]

Hmmm... Seems that anyone who was holding out hope that this list was for the Bronco Sport and not the Bronco are out of luck.

https://www.automotivetouchup.com/touch-up-paint/ford/2021/bronco/

Unless this is "Area 51", then we are looking at an unlisted color. Or it's possible the website doesn't have ANY of the Bronco Sport colors listed.

It has been repeatedly stated that color list is bullshit

 

[Cobra Jet]

Sorry... the thing looks ugly... looks like a direct copy off of the Range Rover product line... side profile and all... wtf.

God help us all that the Full Size is not hideous....

 

[indio22]

Guess I gotta disagree. Ford shouldn't plaster the bronco name on this. And it's very unfortunate for Ford that everyone will see this before the real deal. People will see this Forester lookalike with the "bronco" name on it and think "that's it? That's what all the hype is about?".
Customer confusion is never a good thing, they should haveb called this something else, it Waters down the bronco name.

Fewer people these days are having real adventures. But people want to feel like they are. And in that regard, aligning this SUV with the Bronco image might work out well for Ford. I don't particularity like using the name that way - but we will see how it works out in the coming years.

Yeah, it might have some negative impact on folks who want the Bronco name exclusive to the regular Bronco, and sow some confusion. Seems like Ford is hoping sales of the smaller Bronco will overcome that.

 

[Enessy]

Yeah how dare we leak something, lets show some respect to the company who pushed out shitty transmissions to everyone who bought a Ford Focus.

And the 5.4L V8. ‍

 

[Dirty Bronco]

It has been repeatedly stated that color list is bullshit

I missed that. I saw all the initial reactions to the lack of Blues etc, but never saw any hard confirmation that the list was inaccurate.

 

[Enessy]

Agreed. For an SUV that will appeal to a lot of folks outside the more hardcore 4x4 community, I think this Sport model will sell well. And for more of a road SUV I think it looks good.

Even though I don't particularly like Ford using the Bronco name on several different vehicles, I think it's a smart move by Ford to have this Sport model under the Bronco halo.

It’s supposed to be leaning into the off-road capability category too though. It’s not supposed to be pavement centric, but not a hardcore off-roader. I could see the wife getting one and it being our mountain cruiser. Then when the Bronco pick up comes out (R version?) I’d get that to replace my F150.

 

[Sherminiator]

My wife loves it-she had a 2010 Escape and now has a 2017 Escape she doesn't like as much style wise. She said it reminds her of a Range Rover a bit.

One thing to remember-this is will be plan B for people who don't want to spend say $45-50K on regular Bronco. I'm going also say that this will most likely outsell or take a decent size chunk out of Escape sales too.

 

[jimbo92]

Already got a snitch

 

[SeventyOne]

Saw the pics this am and almost spit out coffee saying "oh sh%t" before realizing it was the sport. Thank God. Showed it to my girlfriend who said "it's cute". I agree, for what it is it looks good. Has some land rover elements which isn't a bad thing.

 

[Southern Girl]

It's cute, but probably won't make it down my road.

 

[CSSM]

Those of you calling the Sport the "female" companion to the Bronco seem to have forgotten about this:

The Bronco Sport is the burly brother of the Escape and fits a nice niche between something like a Crosstrek and the Bronco/Wrangler. The Sport is a fantastic choice for an off-roady medium-size SUV for the 95% of people who don't need something as capable as the Bronco/Wrangler. It's plenty capable and not "feminine." Lets give it credit.

 

[indio22]

It’s supposed to be leaning into the off-road capability category too though. It’s not supposed to be pavement centric, but not a hardcore off-roader. I could see the wife getting one and it being our mountain cruiser. Then when the Bronco pick up comes out (R version?) I’d get that to replace my F150.

And honestly this baby Bronco is a better reality based match for a lot of folks who will nevertheless buy the regular Bronco. My buddy bought a 50k Rubicon 3 years ago - and has never once taken it off-road. Never had occasion to use the 4:1 tcase, locking diffs, sway bar disconnect, etc. In a reality based world where people buy based on the real use functionality, it makes little sense for him to have bought that Rubicon model. (Until you delve into the psychology.) Humans are kind of messed up and don't always make sense, lol.

 

[kbexperience]

So, the pictures look like some sort of reveal happening soon based on the curtains that look like a stage of some sort, which would indicate unveiling VERY soon. Since we’ve heard the Big Bronco will be revealed first, does that mean we will be getting our reveal VERY soon too??

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