Broncos on Display December 3rd at Sheehy Ford of Richmond!!

[JPNC]

On July 17 or 18, they had a banner on their website saying that "tomorrow is the last day to reserve a bronco."

Good to know these are the guys that put up that banner. That was so shady! I wouldnt give them the satisfaction of stepping foot on their lot even if I were just going to use them like a brick and mortor before I buy from Amazon.

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[vintage]

So he said that they hadn't made any decisions on the FE's makes him dishonest? Then when he gets clarification that they won't be charging any ADM's, that makes him dishonest? Wow.

There are those that are always thinking the worst in people, companies, etc...., I guess I'm not one of them. If they screw me, then it's a different story.

It's their right to charge what ever they want on a FE. Just as it's our right to transfer to another dealer to get the best deal on our FE. That's called a Win-Win in my book.
IMO, by extending the Dealer tranfer to 1/31/21 Ford has leveled the playing field to a normal buy, which makes perfect sense. Shop your best deal and pick the dealership of your choice. It doesn't get any better than that.

 

[tshaw2009]

Quote from Sheehy Ford of Richmond: For those who are not familiar with Sheehy Ford of Richmond, we are a high volume dealership that believes in moving a large volume of vehicles at lower profits. We have committed to selling Broncos at MSRP and will also honor Ford Plan pricing, if available on the new Broncos.

So first he says that their dealership believes in moving a large volume of vehicles at lower profits (this good). Then, he says that they have committed to selling Broncos at MSRP (this bad). Wait, I thought they believed in moving large volumes of vehicles at lower profits? @Sheehy Ford of Richmond, lower profits means below MSRP or at invoice at least.

 

[Monster79]

@JAGSarge Your clear for another chair bombing run, How copy.

 

[North7]

So he said that they hadn't made any decisions on the FE's makes him dishonest? Then when he gets clarification that they won't be charging any ADM's, that makes him dishonest? Wow.

There are those that are always thinking the worst in people, companies, etc...., I guess I'm not one of them. If they screw me, then it's a different story.

we are a high volume dealership that believes in moving a large volume of vehicles at lower profits. We have committed to selling Broncos at MSRP

So as you learn to decipher dealer speak, you will understand that they are selling at "lower profits" by charging MSRP? How can MSRP be lower profit? Maybe because they took off their Dealer ADM so that means "lower profits" to them but not a lower price to you.

So they will look for their profits elsewhere, in addition to the generous profit they are making at MSRP. Many members ask the following questions, that we have not heard yet, what are their required dealer addons, like:
High documentation fee of $799
Laser Etching?
Nitrogen Tires?
GPS Tracker for their Reposition people?
Pinstripping?
Window Tinting?
Paint Protectant?
Fabric Protectant?
High Finance Rate?
Marked up Service Plans?
Marked up Warranty Plans?

Now an honest dealer will tell us none of these are required, but we don't know yet what Sheehy Ford's policy is, other than the high dealer fee, $799, really?

2021 Bronco Dealers: No-ADM, X-Plans & Special Discounts Master List

 

[Beau J]

Now an honest dealer will tell us none of these are required, but we don't know yet what Sheehy Ford's policy is, other than the high dealer fee, $799, really?

There are dealers in VA with fees over $1,000... I'm sure regulation will come down at some point. I previously worked for Sheehy for quite some time.

 

[North7]

There are dealers in VA with fees over $1,000... I'm sure regulation will come down at some point. I previously worked for Sheehy for quite some time.

Excellent, so at $799 they are cutting us a deal

 

[BroncoT]

There are dealers in VA with fees over $1,000... I'm sure regulation will come down at some point. I previously worked for Sheehy for quite some time.

I don’t understand why anyone living in Virginia would buy a vehicle from this dealer with Stephens so close. At MSRP, loaded dealer fee and won’t commit to other markups. Dealers need to become service centers with demo vehicles. Period.

 

[Deano Bronc]

So as you learn to decipher dealer speak, you will understand that they are selling at "lower profits" by charging MSRP? How can MSRP be lower profit? Maybe because they took off their Dealer ADM so that means "lower profits" to them but not a lower price to you.

So they will look for their profits elsewhere, in addition to the generous profit they are making at MSRP. Many members ask the following questions, that we have not heard yet, what are their required dealer addons, like:
High documentation fee of $799
Laser Etching?
Nitrogen Tires?
GPS Tracker for their Reposition people?
Pinstripping?
Window Tinting?
Paint Protectant?
Fabric Protectant?
High Finance Rate?
Marked up Service Plans?
Marked up Warranty Plans?

Now an honest dealer will tell us none of these are required, but we don't know yet what Sheehy Ford's policy is, other than the high dealer fee, $799, really?

So you are pissed off for something that hasn't been discussed yet? ? ? ?

Have at it. If it makes you feel better, go for it.

Have a great day.

 

[Beau J]

Excellent, so at $799 they are cutting us a deal

You're profile says you're not from VA so figured it was noteworthy for context. Dealers generally use it to offset the aggressive pricing from the high amount of competition in the area.

I don’t understand why anyone living in Virginia would buy a vehicle from this dealer with Stephens so close. At MSRP, loaded dealer fee and won’t commit to other markups. Dealers need to become service centers with demo vehicles. Period.

I'm certainly not buying from this dealer, just adding context of the market in VA.

 

[Beau J]

Thanks Beau, your right, its good to add context, I would hope you buy from Sheehy, I assume you get an employee discount?

Beau
Director of Digital Marketing at Sheehy Auto Stores
https://www.sheehy.com/contact-sheehy-auto-stores-in-maryland-and-virginia

Interesting! Not me though, he was not there while I worked for the company. I've still got a bunch of dealer connections, not utilizing my connections with Sheehy. Going with Purvis in Fredericksburg!

 

[wvmtneer]

I’m a sales consultant and do not control the pricing. Obviously we want to make every sale possible but I also do not want to post incorrect info. Pricing was discussed at launch with no decision made on First Edition. I will work on getting first edition pricing details.

 

[Monster79]

Solid copy. Well said. Over

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