Those that are saying it's a gimmick, that it only lasts a year, or doesn't really protect against anything are wrong on all points.
Ceramic coating is fantastic, but don't make the assumption that it's some kind of force field. PPF is better at protecting against debris, for obvious reasons, which is why the military originally developed it.
CC is awesome for keeping the vehicle clean, looking awesome, and for protecting against minor scratches and pebbles, etc. I have a black bronco, which has has been peppered with small pebbles, has had mud pasted on the side of it for weeks at a time, and things like keyrings knocked against the side of it. It's protected against all of that, or greatly reduced the damage, compared to not having anything. If someone or something hits it hard enough or keys your car with intent, it won't protect against that. I also ceramic coat my motorcycles, where I wrap them or not, because it's unbelievable how many rocks hit them and crop the fairings.
If your CC is only lasting a year, either you used a crap product or you messed up on the application. CC, Automotive Vinyl, and PPF all have a life cycle and have to be replaced or reapplied some what regularly (measured in years).
I've used all three and prefer CC unless I'm going to vinyl-wrap something, in which case I'll wrap it, then use a type of CC made specifically for vinyl, on top. While it's simple to apply, it's easy to mess up and you can end up with streaking, spotting, etc. with a hardened solution that you aren't going to get off without effort (like sanding).
As for the warranty, unless you garage your vehicle and it never sees the light of day, it won't last 10 years, just like AV won't. Sometimes that 10 year warranty actually includes a re-application of it so check the contract. PPF can last up to 10 years, but likely it will be yellowed, peeling, or damaged before then and you'll have to replace it anyways.
All of them have their pros and cons, so it's best to see which one fits your desires/needs more. I wanted more ease of cleaning, and some protection. It's a bloody Bronco, it's gonna drag over rocks, have branches scrape along it, etc. Nothing will protect against all of that. I bought it for a purpose, not so I could parade it on a show room floor with a mirror shine and no beauty marks.
Edit: Also, that price does seem a bit steep, but not completely out of this world. There are varying CCs with different hardnesses, etc. If they are using one of the top of the line products, then I could see why the price might be higher. It's also area dependent, since most of its labor cost. Competition can drive prices up or down. I had mine applied by my dealership when it was delivered (or they contracted a local shop more likely). They did an AWESOME job.
Ceramic coating is fantastic, but don't make the assumption that it's some kind of force field. PPF is better at protecting against debris, for obvious reasons, which is why the military originally developed it.
CC is awesome for keeping the vehicle clean, looking awesome, and for protecting against minor scratches and pebbles, etc. I have a black bronco, which has has been peppered with small pebbles, has had mud pasted on the side of it for weeks at a time, and things like keyrings knocked against the side of it. It's protected against all of that, or greatly reduced the damage, compared to not having anything. If someone or something hits it hard enough or keys your car with intent, it won't protect against that. I also ceramic coat my motorcycles, where I wrap them or not, because it's unbelievable how many rocks hit them and crop the fairings.
If your CC is only lasting a year, either you used a crap product or you messed up on the application. CC, Automotive Vinyl, and PPF all have a life cycle and have to be replaced or reapplied some what regularly (measured in years).
I've used all three and prefer CC unless I'm going to vinyl-wrap something, in which case I'll wrap it, then use a type of CC made specifically for vinyl, on top. While it's simple to apply, it's easy to mess up and you can end up with streaking, spotting, etc. with a hardened solution that you aren't going to get off without effort (like sanding).
As for the warranty, unless you garage your vehicle and it never sees the light of day, it won't last 10 years, just like AV won't. Sometimes that 10 year warranty actually includes a re-application of it so check the contract. PPF can last up to 10 years, but likely it will be yellowed, peeling, or damaged before then and you'll have to replace it anyways.
All of them have their pros and cons, so it's best to see which one fits your desires/needs more. I wanted more ease of cleaning, and some protection. It's a bloody Bronco, it's gonna drag over rocks, have branches scrape along it, etc. Nothing will protect against all of that. I bought it for a purpose, not so I could parade it on a show room floor with a mirror shine and no beauty marks.
Edit: Also, that price does seem a bit steep, but not completely out of this world. There are varying CCs with different hardnesses, etc. If they are using one of the top of the line products, then I could see why the price might be higher. It's also area dependent, since most of its labor cost. Competition can drive prices up or down. I had mine applied by my dealership when it was delivered (or they contracted a local shop more likely). They did an AWESOME job.
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