Consumer reports: Broncos selling for 1% over MSRP.

[BroncoBuckaroo]

I think Consumer Reports might have been using Bronco Sport stats

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[Lil Red Broncette]

Maybe reservation holders on delivered units so far are largely getting theirs for MSRP or close, but new orders, two dealers I talked to recently were both asking rough $3K ADM which is about 8% over MSRP

 

[Kenny H]

According to the article linked below, ADM isn't as bad as we have been hearing from the small sample size on this forum:

"Based on recent transactions, 2022 Ford Broncos are currently going for about 1 percent over MSRP, which isn’t terrible considering the hype and demand surrounding the Bronco, not to mention the extremely limited supply. . . "

https://www.consumerreports.org/suvs/what-to-know-about-the-all-new-ford-bronco-a3790433538/

I think because it's 2022 broncos.
2021 Broncos may have different stories.

 

[BroncoZ13]

you were lucky that you had a sales guy “hook you up” and you paid $10k over sticker ?

“Hooked up” meaning he called me before they listed on their website for $20k over sticker. Since it was a fully loaded, Badlands with SAS, they probably would have gotten their price. So YES, I justified the $10k over MSRP to have it that day and honestly don’t give two shits for anyone calling me out on it.

I wanted it, and purchased it under “market” pricing. Fact is I could make $5-10k on it today if I wanted to resale but I won’t b/c I Iove it! I work hard, make a good living, and live in a country where I can spend my money how I see fit.

sorry I’ll get off the soap box, but really can’t stand folks hating on these forums. I like to read and see how people are outfitting their rigs and enjoying them off-road, not to read people judging others negatively on how they spent their hard earned $ or that they don’t like their aftermarket mods.

 

[DFNMAN]

A lot of dealers are not charging a mark up on orders, just dealer stock and unclaimed orders.

 

[Bronco615]

Try walking into a dealer and getting it at msrp. I'm sure a few people currently waiting for their vin or order would gladly settle for an in stock unit today.

dealer down the street has 2 for sale for msrp. Blue metallic color and orange color

 

[phocion]

Statistics can be flawed if the study is not properly set up... But I tend to trust CR. Not a guarantee though.

Unfortunately the CR section on price is entirely misleading, because 1% above MSRP is the average selling price of all Broncos (the huge majority of which are price-locked reservations). The average reader who sees the positive review and decides to go get one will have difficulty finding a dealer stock Bronco without a much larger markup. The author should have made that clear.

This is disappointing from CR in my opinion.

 

[Breakz]

The quote is about Broncos that are "Selling." All of these examples of 10k-20k over MSRP are what dealers are "Asking." I'm sure there are a few customers out there paying that price; but it's like saying that something is worth "X" amount because it's posted on Ebay for that price.

The report is likely accurate in reflecting reservation holders. I think majority of mark ups are going to non-reservation holders. "Based on recent transactions" can be left open to interpretation, and makes you wonder where the data came from.

Btw, my dealer gave me $1.5K under MSRP for my Badlands 4Dr Sasq LUX.

 

[ColeTrain84]

Dealer local to me has their outer banks mannequin for MSRP...

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