Dealer saying only 50% of reservations will be filled in 2021

[Darforce]

They're guessing on the conversion rate just like Ford is. You, the dealer, Ford, or anyone will not actually know the true conversion rate until they start... being converted.

As for the price hikes, get a different dealer or make them commit to X-Plan. Get it in writing. Do your negotiating now before you can't change dealers, that includes all the other dealers in your area.

Yes you might not see yours until 2022. I probably won't being a week three reservation holder. For me, that's the plan. But comparing the Bronco to the F-Series is ridiculous. They have multiple lines for their bread and butter profit machines. The Bronco is sharing a line with a Ranger because, more then likely, once all of the initial demand is met then that'll be all the production capacity they need. Don't forget that they're not getting a full year in with 2021, either.

TL;DR - relax and be patient, and maybe find a new dealer.
[/QUOT

Just got off the phone with a buddy of mine that is the CFO for a local dealership in my area. He is claiming that they just got word today that Ford will only be able to fill 50% of their reservations for 2021. He went on to tell me that they are going to be raising prices to reflect this supply/demand conundrum...

My opinion on this is that it is BS and they are hearing inaccurate or incomplete information. Ford produces close to 1,000,000 F-150s each and every year, it is difficult for me to believe they can't produce 150,000 Broncos, especially considering the financial difficulties Ford has faced over the last decade. It seems to me that the last thing Ford would do is squander the opportunity they have in front of them with this product by not doing everything in their power to retool their manufacturing to meet this demand. Thoughts?

there is a ton of inaccurate coming out...even from Ford own people (I.e. September build and price).. I think they are going to do their best to get dealers stocked up as quick as possible and get as many of these on the road ASAP

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[pan-y-cerveza]

Yeah, have heard pretty much the same. I've posted it all here, and everytime I do I get chastised or called a liar. Like when I posted about commodity shortages and the fact that Ford felt like some of the commodity issues would naturally take care of the number of reservations. That wasn't a popular statement, but that's what they told us. And when they told us they anticipated building roughly 80k Broncos. Again, unpopular. Or when I said a lot of the reservations/orders were going to be filled as 2022 models...again, unpopular. They've been prepping us...I've been prepping my customers.

You make it seem like people would be excited by that information. Ha. Also... I'd like to point out that it's not always just your information.... Its the way you convey your info that rubs people the wrong way.

I'm just trying to clear up if Ford themselves have said they will only be "able" to fulfill 50% or if they only "plan" for 50% to actually go through. If they're only planning on 80k is that capacity reasons, sales reasons, or customer reasons?

Seems like a specific number.

I'm well aware that there will be issues with fulfillment. I'm not living in a silver lined cloud like some. Just wondering where the info comes and why we here so much varying information from different dealers with no actual source other than "Ford" which could mean anything from a manager to Jim Farley.

I'd just rather hear nothing than little tidbits and half-truths with no source is all.

 

[BroncoChicken]

I will say, due to lack of supply, a dealer could easily sell a Bronco to a customer at the dealer's net cost, collect all taxes, fees, etc, register the car, buy it back at the total cost pricepoint, then turn around and sell it on the lot as a pre-owned vehicle and turn a profit. I guarantee that. If you have a state that has a small flat tax, like SC's $500 tax, then even better. Dealers are creative, especially the successful ones. They don't get big by luck.

This is exactly the kind of game that causes so much hatred of traditional dealerships.

 

[MacHudson]

165K reservations will turn out to be <60K actual orders. Calling it now. Ford will fill them, this is the most hyped vehicle since the Model 3 hit the streets.

The “Model 3” - what’s that?

Is that one of them coal burning veee-hickelz? Uses a steam engine and a really long extension cord? No scrubber on the smoke stack?

Sounds like it pollutes. I’d rather use my gas engine with a catalytic converter.

<wink>

 

[Nickp]

Pricing yeah I doubt it.

production? Wouldn’t surprise me. Full production is probably may or june, that is only 7 months or so of production in 2021. IIRC Michigan assembly was targeting 100-150k Broncos per year so that would just about line up with half the current pre orders.

 

[shieldsy]

w

Yeah, have heard pretty much the same. I've posted it all here, and everytime I do I get chastised or called a liar.

You have posted this exact comment ad nauseum on many threads. You have quite the persecution complex. Such thin skin! Grow a pair or don't post.

You made your points. People made theirs. What do you want to satisfy your hurt feelings. If somebody in FLA gives you a friggin hug will you get over yourself?

 

[GordoJones]

Build & Price Is Up



by 2022 at the latest.

 

[bbqbronco]

Convert ranger production into bronco.

Build & Price Is Up



by 2022 at the latest.

This is why you aren't getting a mic black top.

 

[zzcoop]

by 2022 at the latest.

By mid-2022. 7:00 pm. You heard it here first. #WeAreListening #AlsoMid2022Includes2023

 

[Judge Rufus]

I love the fact that the reservations are essentially short term interest free loans to ford. 165,000 X 100 is 165 MILLION.... They can get capacity going.

Don't get too attached to the build estimate for your new Bronco...it may be off by a factor of 10x.

 

[Kris87]

This is exactly the kind of game that causes so much hatred of traditional dealerships.

Why is that? It's not illegal. How is it any different than a dealer offering a stellar deal to build reservations? I'm offering my reservation holders a stellar deal if they don't want to keep their Bronco. Seems most would like the get out option. No?

 

[Rydfree]

Traditionally most new year models arrived in August . Given that they plan on shipping the 1st batches out in June they should just sell them as 2022 year model anyway . We're all waiting a year to get our Broncos and then they will immediately be a year old when we drive them off the lot

 

[Bullitt]

If Ford actually stated that they would only fill 50% of the reservations, do you really think they would STILL be taking reservations? C'mon man! They would have pulled the link a long time ago...and guess what, you can still reserve a Bronco right now.

 

[Rydfree]

.and guess what, you can still reserve a Bronco right now.

To be shipped in 2022

 

[ericmario]

Honestly I really want the bronco, but the more time goes by, the more I contemplate in my head and the logical side of me says I should wait 2-3 years. It's a hefty price tag for a vehicle that I've never seen in person, nevermind driving one.

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