This is just clever marketing on an incentive. Which is code word for we’re priced too high in the current market. Jeep owners are probably 50% of the target market anyway. So it’s basically a coin flip rebate for them.
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Ford offering $1000 to Jeep owners who buy a Bronco (Jeep Competitive Conquest Bonus Cash offer)
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Is the below in pic a legitimate bonus cash offer on Lightning? How or where can a dealer find the offer details in their system if still available? I’ve called Ford marketing and then transferred to EV reps and neither knows anything about it. Dealers that have had it posted on their own sites all look into it but they don’t how it works then give me some other bs.
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Might be a good question to post over on the Lightning site...Is the below in pic a legitimate bonus cash offer on Lightning? How or where can a dealer find the offer details in their system if still available? I’ve called Ford marketing and then transferred to EV reps and neither knows anything about it. Dealers that have had it posted on their own sites all look into it but they don’t how it works then give me some other bs.
https://www.f150lightningforum.com/forum/
@FordVideoGuy might know here as well.
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That is a vin-specific rebate, meaning it's available on certain vin numbers. Basically 2023 Lightnings that were Demo units prior to the price decrease in the 2023 model year. That is why they receive the rebates. I was told by the Lightning brand team that it was given to 90 vehicles nationally. His luck trying to find one.Is the below in pic a legitimate bonus cash offer on Lightning? How or where can a dealer find the offer details in their system if still available? I’ve called Ford marketing and then transferred to EV reps and neither knows anything about it. Dealers that have had it posted on their own sites all look into it but they don’t how it works then give me some other bs.
We have an XLT and a Platinum that is $15k off if you are looking for a good deal. $7500 rebate and $7500 dealer discount. https://www.long-mcarthur.com/searchnew.aspx
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You didn't even mention the Bronco's redundant speedo and lame bar graph tach. I feel like those deficiencies could easily be remedied with a software update at the mid-cycle refresh. Ford could even send it to existing owners if it really wanted to be nice.
That said, the GPS isn't a big deal, since my phone and watch can provide it.Signature headlights on the Bronco seem good to me, so those Jeep lights must be pretty impressive.
This is a give-and-take. As we know, the frameless doors make for a better experience for removal and storage (as do the mirrors). But not many people take the doors off. I could see where Ford could have a fixed-roof, framed door Bronco. To simplify things, it could eliminate soft top Broncos and let those that want a soft top get it aftermarket for their removable top Broncos.
I've owned a convertible, so have experienced frameless doors, and that was before they invented the 1" drop upon opening. I have another frameless door car and don't have any problems with it or the Bronco as of yet.
This is the one area I would debate heavily, as the Bronco can easily do level 7-8 in Badlands or Badlnds Sasquatch form, which is easily more than 99% of people do. The vast majority of Jeeps are mall queens anyway. I think Bronco wins and Jeep needs an IFS on the Sahara and optional on some other trims. It can still keep their solid axle badge of honor for the die hard customers. A win-win for them that could allow them to competitively hold its own against Bronco.
Those are some significant issues.
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Always an area of debate, but my point stems from the weakness in the IFS. If it were not weak (due to the strain they cannot handle after lifting which causes them to flex too much) then Dana would not offer an "extreme" aftermarket version and RCV would not have their offering.
A solid axle will tilt in varying situations like rock climbing whereas IFS will droop independently (which is the design for both). I would rather have a solid axle in that one condition, but an IFS for all others. The Bronco is very capable, but I believe the solid axle gives Jeep an advantage (mind you--perhaps the only one) over the Bronco under those conditions only. In all other conditions, all bets are off...
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Ew, Wranglers.
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Yeah let's just discount the ridiculous amount of aftermarket upgrades specifically for weak Jeep drivetrains and the multitude of businesses these days that got their start catering to Jeep deficiencies. I've busted multiple axle shafts and u-joints on every single Jeep I've owned, stock to rear steer, Willys to JK, on and off road, I believe I was on my 7th Jeep before the Bronco. The only thing saving the drivetrain on a Jeep is the lack of power that all of them have minus the "oh shit Ford is embarrassing us let's put a 392 in" model, and those guys are snapping steel all over the trails like it was made out of candy canes.
If you screw with IFS geometry and don't know what you're doing, things won't end well in a multitude of ways. That's not the fault of IFS. If you screw with the registry of your PC and windows yeets all of your files into the ether, that's not the fault of Microsoft. The only weak point of the Bronco's front suspension is the steering rack, the rest is pretty well balanced with the powertrain and chassis, it'll hold up to just as much abuse as the 44 on the front of a rubicon. The Dana and RCS options are there for the same reason 1 ton conversions exist for Jeeps.
The drawbacks for IFS when rock crawling are primarily due to people being used to SFA crawling and driving them the same, and utilizing stock to mid travel IFS setups instead of long travel. Tons of flexy SFA's out there because they've had a few centuries to get it right and make it affordable for the average person to install on their Jeep. If you want a more apples to apples comparison, take a look at how well long travel IFS does in KOH compared to those flexy SFA's. IFS guys have always taken the lead in the flats, but they're starting to edge out SFA's in the rocks too.
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I am NOT by any stretch of the imagination defending Jeep. I bailed on a Jeep that was built to higher degree than the vast majority of the Broncos on this site to buy a Bronco.
My point is that IFS is inherently weaker than SFA--no matter who the OEM is. CV joints typically break before u-joints will BUT it all depends.
Ford pushed Jeep to improve and without that competition, I can assure you the Jeep would be happy to sit on their laurels living on the reputation of the past.
I jumped ship...so I am on the side of the Bronco...if there needed to be such a statement.
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Yeah we're in the same boat then, I got fed up with Jeep years ago. They did everything to a lackluster extent, because what else were you going to buy that could fit the same niche? There really wasn't much of an alternative.I am NOT by any stretch of the imagination defending Jeep. I bailed on a Jeep that was built to higher degree than the vast majority of the Broncos on this site to buy a Bronco.
My point is that IFS is inherently weaker than SFA--no matter who the OEM is. CV joints typically break before u-joints will BUT it all depends.
Ford pushed Jeep to improve and without that competition, I can assure you the Jeep would be happy to sit on their laurels living on the reputation of the past.
I jumped ship...so I am on the side of the Bronco...if there needed to be such a statement.
That was why I never got a Rubicon. I had hoped for improvements that never came until I gave up on the idea altogether. The Bronco rekindled that desire and we didn't hesitate to get in line on July 13. We enjoy off-reading to be able to get to interesting places and have some fun while doing so. But I don't need to take it to the extreme edge of just about breaking anything. The Badlands does everything it needs to and rewards us with great on-road driving behavior.
Ford could market paying Jeep owners who are in the market to buy a new car to test drive the Bronco. They could get a lot of conquests just showing Wrangler-driving moms how much better their experience could be.
Hey Ford. WTF. I switched to Bronco after 25 years a Wrangler guy (5 wranglers). Why only give this to 4 cities? What a let down. I picked mine up Friday 1/26. LOVE my wrangler and am the poster child for the Wrangler/Bronco switch.
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I see this as a gimmick more than anything. Given that there are boatloads of Broncos on lots right now, they can give incentives on the lot to push their product. It ultimately depends on the dealer and letting their sales people be savvy on getting someone to switch over. That being said…
I owned 3 Jeeps. I was excited and stupid to give them that many opportunities. Each time it was like having faith that your ex would change
After hearing about Bronco and the breath of fresh air it was bringing, I was all in. And man, I’ll never say it hasn’t bought me my headaches in the process but, I am in love with my Bronco. It’s amazing from top to bottom. Not everything is perfect but I haven’t had the issues I had with my Jeeps ( quality, electrical issues, powertrain issues, lack of acceptable customer service). I think obviously the Customer service is subjective, but each time Jeep salesman knew they didn’t have a competitor so why even try?
I wish they were more aggressive on pricing just to get people to try them but I know there’s a whole slew of things that have affected pricing. I always advocate to Jeep people to just try it, and see what they do. It truly is a blessing and joy to hop in my Bronco daily.
I owned 3 Jeeps. I was excited and stupid to give them that many opportunities. Each time it was like having faith that your ex would change
After hearing about Bronco and the breath of fresh air it was bringing, I was all in. And man, I’ll never say it hasn’t bought me my headaches in the process but, I am in love with my Bronco. It’s amazing from top to bottom. Not everything is perfect but I haven’t had the issues I had with my Jeeps ( quality, electrical issues, powertrain issues, lack of acceptable customer service). I think obviously the Customer service is subjective, but each time Jeep salesman knew they didn’t have a competitor so why even try?
I wish they were more aggressive on pricing just to get people to try them but I know there’s a whole slew of things that have affected pricing. I always advocate to Jeep people to just try it, and see what they do. It truly is a blessing and joy to hop in my Bronco daily.
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