Is the Raptor worth the obscenely high dealer markup

[ElBlamo]

Someone convince me the 25k dealer markup on an 87k Raptor order is worth trading my 22 Wildtrak for. Here in California, after taxes and licensing, I’m looking at around 120k and I’m finding it hard to justify. It’s not that I don’t have the money, it’s the “is it really worth it?”

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[PrepVet]

no.


Anyone who pays a markup on a mass produced car is an idiot.

 

[ElBlamo]

no.


Anyone who pays a markup on a mass produced car is an idiot.

Being in California, a dealership markup is normal business. There isn’t a single dealership that isn’t tacking on a markup. While I do appreciate your opinion, it isn’t very helpful in answering the question.

 

[ABorges]

No car is worth paying that kind of mark up.

 

[CarGuy]

The minute you drive off the lot, depreciation starts and the markup vaporizes. Granted the Raptor, and other Broncos, will hold their value, but in my opinion it is money thrown away. I bought a 2018 F150 Raptor and was faced with the same problem - markups everywhere. I waited a bit until the demand eased and then bought it at MSRP. The only cars I can see spending a markup on is limited production/exotics, which usually appreciate in value. Think of what you can buy for $120K!

 

[PrepVet]

Being in California, a dealership markup is normal business. There isn’t a single dealership that isn’t tacking on a markup. While I do appreciate your opinion, it isn’t very helpful in answering the question.

There is a simple and smart solution to that. Failing that. Travel to purchase. Then you also get a nice roadtrip with it too. Paying a markup is just plain stupid.

 

[Bigred86]

It all depends on the person and what their priority is in life. Some people like to have the latest and greatest top of the line things. If that isn't a priority of yours, don't spend that money. Id be patient and wait it out a few years, but that's me.

 

[Murphy]

I can't justify it personally. If you love the vehicle and intend to keep it for a loonnnng time then maybe a case. Or maybe you just want the newest now.

But anyway you cut it it will lose money the moment you take it off the lot...and when ford rights itself with bronco production it will take a hit.

 

[BigRed13]

This is also the case of why there are markups in the first place. I get that its a Raptor, but gurantee there are better deals somewhere else. If you pay it then it just solidifies the thought for the dealer and the cycle starts over.

 

[Theherofails]

It's a Ford. Come on. No offense to anyone who owns a Raptor.. but eesh. You're going to have the same questionable build quality as your ~$50K vehicle but you'll sleep better at night knowing you paid $100K instead.

 

[GToddC5]

Maybe you should have posted this in the Braptor forum, with people that, you know, actually have a Braptor and can weigh in on it's perceived worth?

Also, no, it's not worth a 25k markup unless you find value in bragging about how much extra you spent.

 

[JeffL]

no. nothing is worth over MSRP. i mean nothing is really worth MSRP either.

 

[SS Bronco]

Everyone is entitled to there own opinion that’s what make our country great. I look at vehicles like the bronco, raptors, corvettes as entertainment. If it makes you happy who cares if not a good investment. Is the $120k going to make or break you financially? That’s something only you know. I paid a mark up in 21 on my Badlands and have had a blast with in the past 18 months. Best $65k I’ve spent in a long time.

 

[ElBlamo]

Everyone is entitled to there own opinion that’s what make our country great. I look at vehicles like the bronco, raptors, corvettes as entertainment. If it makes you happy who cares if not a good investment. Is the $120k going to make or break you financially? That’s something only you know. I paid a mark up in 21 on my Badlands and have had a blast with in the past 18 months. Best $65k I’ve spent in a long time.

I also paid a premium at 69k for the wildtrak, which it’s still valued at for now and I’ve put 8k miles on it in the last 6 months. I love this thing, gets better mileage than my super duty and I still get my work done across the state out of the back. The Raptor I ordered is finally in production, but the cost has inflated dramatically on it. Waffling on keeping the wildtrak or trading for the raptor. We’re really talking about inches of suspension and minuscule performance numbers comparatively. I’m out taxes and registration fees regardless. Sucks dealerships have become dirt merchants with their entitlement fees.

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