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1 year of a free money investment @3% compounding interest is $690k in free money off the $23MM reservation fee.

The reservation money is forwarded nightly to the dealership that the reservation is placed. So, not a real BIG windfall from that regard. Significant at some dealers maybe, but but no one is going to be sitting on $23 million



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Ford (in 2018) at the Dearborn plant was rolling an F-150 off the line every 52 seconds. That's roughly 1,661 trucks a day if they run 24 hours a day. At just one plant.

In 2017, Ford built 1,052,658 F-Series trucks that sold for an average of $46,500.

If they want to push out more Broncos, they will find a way...Like someone else said earlier, it will become a supplier issue first.
 

TN Wheeler

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Thats probably closer, because they were estimated sales of 200,000 per year. So with that they were expecting to build on average 550 a day (7 days a week/365 days a year).
If they worked 300 days per year (5 days/week is only 260 work days) they would only produce 165,000/year. I was not aware of the 7 day work week at Ford plants. If you're correct, those placing a order today, with over 230,000 orders in front of them, will have such a long wait, the 2021 and maybe 2022 will be out prior to order fulfilment!!!
 

TN Wheeler

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The percentage of "ordered early" vs total unit sales during the first 2 years of production will be an interesting number. I believe most buyers will only purchase After a test drive, and the ability to "kick the tires". Wouldn't you like to know how many people are 90% sure they are going to purchase a Bronco, but will wait until they can go to their dealer, see a few, 2D vs 4D, manual vs auto, etc.? You know Ford would love to know this too! With all the electric cars Ford plans on selling in Europe, I wonder how long it will be prior the the "big announcement" Electric Bronco?
 

GABAR

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Four door Wildtrak for me please but........ I’m a very patient man so I’m going to wait until the second or third year of production so the bugs can be ironed out.

Also, I’ve read and heard about a Bronco Raptor so I can only imagine what that waiting list will be like.
 
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timhood

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They should have made the reservation fee non-refundable. Weed out the window shoppers and impulse buyers. That's what Tesla did on their upcoming model releases. Plus they get to use that fee as capital to invest in the build.
Whereas Ford isn't even making any promises that the Bronco will even be made or that it would be made anything like what they've shown (all the legal disclaimers), the deposit has to be refundable. If we were able to put a deposit on a vehicle with the trim and options exactly as it would be produced, they could make a non-refundable requirement. But a company can't say, "Give us some money for a vehicle. We'll decide how it looks, features it has, etc., and if you don't like it, we'll just keep your money and part ways."
 

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