Potential Package (+ Sasquatch) Pricing Previewed in Bronco Reservation Survey Email

[Metal_Horses]

This is the same company charging $10k for painted racing stripes on the GT500.

And people are paying it. Wonder what that survey looked like. "Would you pay $15,000 for stripes?"

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[Bradley Thornton]

I had Planned on loading my Badlands out. BUT I just can't see the LUX Package being worth $2,300. To me it mainly a upgraded Radio.

Is anyone else like me? Am I missing something?

 

[Metal_Horses]

I had Planned on loading my Badlands out. BUT I just can't see the LUX Package being worth $2,300. To me it mainly a upgraded Radio.

Is anyone else like me? Am I missing something?

I'm in the same boat. You also get the Navigation, which I want for trails. You do get Nav in lower packages on a subscription basis. I'm wanting to know what that costs.

 

[Bradley Thornton]

I'm in the same boat. You also get the Navigation, which I want for trails. You do get Nav in lower packages on a subscription basis. I'm wanting to know what that costs.

To me Navigation is a joke we all have it on our phones. And the trail thing its cool but 99% of all trails are already mapped and you can load an app or buy the maps. That 1% is't going on any map ever that for the hard core people and they aren't giving that out. Rock Crawling is a blast and we have tons of places to go but Ford didn't reinvent the wheel just added a cool way of mapping it. But not worth it. That Nav is just something cool to show your friends.

 

[Bronco B-Rad]

Updated with statement from Ford:

"The Bronco brand is committed to meeting or exceeding the expectations of our customers. We're sending this equipment, package and pricing survey to 10,000 randomly selected two- and four-door Bronco reservation holders," said a Ford representative in a statement. "We want to learn even more about the features, series and technologies these outdoor enthusiasts are most interested in so we can even better prepare for production, which begins next spring. As for pricing, the Bronco survey does not have final retail pricing, it's strictly for our customer research."



Admin update with:
SUMMARY OF DIFFERENT TRIMS

Base

2.3L with 10 speed - $1600
2.7L with 10 speed - $3500
Sasquatch Package - $5000
Molded Hard Top in carbonized grey - $700
Towing Package - $600
Roof Rack Package - $400
Modular Front Bumper - $800


Big Bend

2.3L Auto - $1600
2.7L & Auto - $3500
Mid Package - $1600
Sasquatch - $5000
Modular Hardtop Black - $1900
Tow Package - $600
Roof Rack - $400
Modular Front Bumper - $800


Black Diamond

2.3L with 10 speed - $1600
2.7L with 10 speed - $3500
Mid Package - $1500
Hard Top Molded in Carbonized Grey: $700
Towing Package with 2" receiver: $600
Roof Rack with Rails and Crossbars: $400


Outerbanks

2.7L engine - $1600
High package - $1200
Lux package - $3500
Sasquatch package - $5000
Molded top - $700
Modular top -$1900
Molded and soft - $3700
Towing package - $600
Roof rack with rails and crossbars - $400
Modular front bumper - 800


Badlands

2.3L EcoBoost 10 Speed Auto - $1,600
2.7L EcoBoost 10 Speed Auto - $3,500
Mid Package - $1500
High Package - $2,700
Lux Package - $5000
Sasquatch Package - $2,500
Hard Top Molded in Carbonized Grey - $700
Hard Top Molded in Shadow Black With Removable Glass - $1,900
Hard Top Molded in Carbonized Grey with Soft Top - $3,700
Towing Package with 2" receiver - $600
Roof Rack with Rails and Crossbars- $400


Wildtrack

Mid Package - Included
High Package - $1,200
Lux Package - $3,500
Sasquatch Package - Included
Modular Hard Top - Included
Modular Hard Top + Soft Top - $1,200
Towing Package - $600
Roof Rack Package - $400
Modular Front Bumper - $800




I chose Outer Banks 2DR so the following prices are for that model.

ADDED:

For those that are keeping their spreadsheets up to date, the Build & Price Planner Spreadsheet has been updated with all the survey prices for each trim thanks to @Chrome_Pony and @North7. Attachment below.

Here is the original thread:
Bronco6g Build & Price Planner Spreadsheet

 

[FourHorses]

And people are paying it. Wonder what that survey looked like. "Would you pay $15,000 for stripes?"

I think its pretty crazy, a well optioned GT500 in 2010 was under 50k. A well optioned GT500 in 2020 over 100k. Now the car is amazing, but its not twice the car of the 2010's.

 

[Bronco B-Rad]

Quick question: The 2.7 Liter EcoBoost and Electronic 10 Speed automatic transmission is used in the F-150 as a package at a cost of $995.00. Shouldn't that engine & transmission cost the same no matter what vehicle is go in? I know I'd rather spend the $995.00 and the extra $700.00 toward something else.

 

[JRS]

To me Navigation is a joke we all have it on our phones. And the trail thing its cool but 99% of all trails are already mapped and you can load an app or buy the maps. That 1% is't going on any map ever that for the hard core people and they aren't giving that out. Rock Crawling is a blast and we have tons of places to go but Ford didn't reinvent the wheel just added a cool way of mapping it. But not worth it. That Nav is just something cool to show your friends.

But you also get an integrated garage door opener!!!

 

[Bronco4lyfe85]

I think its pretty crazy, a well optioned GT500 in 2010 was under 50k. A well optioned GT500 in 2020 over 100k. Now the car is amazing, but its not twice the car of the 2010's.

The GT500 in 2010 cost 48K to start, the new one is 70K, it’s only 22K. The new one is WAY more advanced then the old one and has over 200 more horsepower and is 2 seconds faster in a 1/4 mile. The track pack is exorbitant but price wise it isn’t that crazy, a Hellcat is 60-70K too.

 

[phishphood]

Yep so if the prices are high it's cuz all you survey folks voted "5k squatch? $1900 hardtop? yes I'll add that option no questions asked". ?

this is what i was talking about. they are going to look at the survey and say "60% of respondents would purchase the sasquatch package for $5000" instead of "60% of respondents are interested in adding the sasquatch package". its more of a "what can we get away with" approach than gauging customer interest. the survey was built for confirmation bias. *edit* to add: i really hope im wrong here and what we have access to only coincidentally had the same prices.

 

[Garbone]

Amazingly the price structure of all these options seem to be like a big fish hook, slowly pulling you by the lip to a higher and more costly trim level. Imagine that, shocking.

 

[Robert-jeep?bronco]

Well I just did some research , I want to us my bronco On the beach in Long Island N.Y. if you have larger then 33” tires you can’t go on the beach so I think the BL is for me , no Sasquatch package f

 

[SoccerDude]

Well I just did some research , I want to us my bronco On the beach in Long Island N.Y. if you have larger then 33” tires you can’t go on the beach so I think the BL is for me , no Sasquatch package f

That seems like the oddest rule ever. What's the purpose of limiting the tire size?

 

[FourHorses]

The GT500 in 2010 cost 48K to start, the new one is 70K, it’s only 22K. The new one is WAY more advanced then the old one and has over 200 more horsepower and is 2 seconds faster in a 1/4 mile. The track pack is exorbitant but price wise it isn’t that crazy, a Hellcat is 60-70K too.

I understand all of that. I am not talking starting. I'm talking optioned out. Again, a nicely optioned 2010 GT500 50kish, a nicely optioned 2020 breaks 100k. It is not twice the car. Maybe if I could get passed not adding the track pack it would be more reasonable... It is a fantastic vehicle, and probably worth every penny. We can agree to disagree though. I know inflation, R&D, competitive market, etc... It's all good, I just won't pay 6 figures for at the end of the day a car based upon a sub 30k structure unless it was modified in Vegas at Shelby. I've had 5 V8 powered stangs since my first Fox, but 100k is just stupid. It has pushed the vehicle out of the hands of the people that want it the most. Just my .02 cents. I can certainly afford it, I just won't spend it. Oh well. Back to the Bronco.

 

[mustangfamily03]

This is the same company charging $10k for painted racing stripes on the GT500.

You have to look at the process. Ford sends these cars out half prepped to another shop they paint the stripes and it gets shipped back to Ford to put on a clear coat. It’s quite the process for some stripes, but they made it available for those who want to pay. The GT500, in my opinion is a day late and overpriced. However, this is a niche product and the Bronco is not. Yes they may overcharge for some of the equipment and require you to get packages but history shows this, so it’s not surprising to me at all.

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