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Should they rename the "Base" model?

Lab00Rat

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Bronco 'Customized'
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rkj__

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When I think of "Base Camp," I think of one of these:

2019-airstream-basecamp-x-adventure-1.jpg
 

BroncBro

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Base Camp.

All this emphasis on getting out there "In the Wild", "Born Wild", , going on these outdoor activity excursions in places like the "Badlands" or "Black Diamond" trails, the "Outer Banks", so on and so forth..... "Monuments with Death in their name..."

I thought it might be cool, if not gimmicky, to call the Base model "Base Camp", which should bring to mind attempts at the worlds toughest climbs.
Too gimmicky?
Just a thought.
I like it. It’s gonna suck having a Base with no badging anywhere.
What about a badge for Sasquatch? Is there one?
 

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Lifeliberty

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I like it. It’s gonna suck having a Base with no badging anywhere.
What about a badge for Sasquatch? Is there one?
Make your own. Or rather badge your own. I grabbed a couple metal Bronco badges off ebay

Allyourbase.jpg
 

Lifeliberty

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I am torn between the logical choice of "Custom" harking back to Ford's heritage,
Base is fine. I also like Custom. Custom badging is avail off old broncos and f150s
 
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bbqbronco

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On this same theme, I'd like to see them change the "First Edition" trim name to something else too.... Technically, all of these new Broncos are First Editions! Opportunity wasted in my opinion, but lately there's that silly "first edition" mantra that all car companies go by, whether it's a Mazda Miata or Land Rover Defender (i.e. reason for purposeful 'rarity' and crazy markup).

I just think it'd be nice to have the base and first edition trims follow the same colorful names as the other trims. Good call on "Base Camp"! Now what about that lack luster First Edition name? ?
The Smurf Edition?

Ford Bronco Should they rename the "Base" model? 2021-Ford-Bronco-First-Edition-Navy-Pier-Interior-001
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