I run two ham radios in my rigs (samurai and early bronco). I will be adding at least one to the Bronco as well. Much longer range, ability to use repeaters to carry your message much further, I can text or email through one of my radios and they also can beacon your location, direction, speed and even what frequency and offset you are on for those times where you could use a little help! The license was cheap, fairly easy (some memorization of frequencies, and such) and allows for much higher wattage to beam out. I also use a couple of handhelds (Anytone and Baofeng) but those have much lower ability to reach out and contact people at larger distances. It might not matter much going to the mall, but once you are wayyyyy out in bad weather, I like to be able to reach out for assistance. The mobiles I use run $400 and $500; cheaper than a Ford hitch.