Ford is not giving money to dealers, it's a reimbursement program, they have to spend the money, than tell Ford how they spent it and on what Bronco customer and hope that Ford reimburses the money. There is a risk for the dealership here, maybe a low risk, I don't know. I'm sure there is a way to cheat the system, but Ford is not handing dealerships a blank check here.I got nothing. Still waiting for my order to come in late October. I have to be honest though, I don’t think they’ll be giving anything. If Fords not following up with how or what the dealer does with this money. My guess is most will keep it and not distribute it to the customer or use the funds to better their showrooms (ie new chairs, tv, waiting area) and chalk that up to “improving” customer relations and satisfaction. This years low inventory are hurting dealers so they seem to be getting creative with maximizing funds such as ADM’s on even they’re least wanted cars because some customers are desperate enough with such low inventory. Ford handing out cash to dealers intending it to improve customer relations without checking if it’s actually going to said customers just seems like a bad idea but let’s remind everyone what they say when a customer gets screwed by added costs on their order saying msrp is only a suggestion and that they’re dealers are independently operated and can charge what they feel is fair.
And yes, this Bronco process has indeed turned me into a Ford pessimist. Is what it is.
Sponsored