- First Name
- Kendall
- Joined
- Jul 19, 2020
- Threads
- 3
- Messages
- 70
- Reaction score
- 249
- Location
- Santa Clarita, CA
- Vehicle(s)
- Touareg TDI
- Your Bronco Model
- Wildtrak
Unfortunately, I think "mandatory add-ons" are going to be a lot more widespread than people may believe. Dealerships are independent businesses and it is against the law for Ford to mandate price points. The short story is that dealerships can do what they want. That said, there's no doubt in my mind that Ford is doing everything in their power to encourage dealerships to sell the Bronco at MSRP. So, many dealerships will unfortunately get into the "add-on" game. Unwittingly, Ford will be making this a bit easier with the availability of many Ford-labeled aftermarket parts at the time of sale. While pre-ordered Broncos may be slightly more immune to this practice, I'd wager that 50% or more of the Ford dealerships will be finding creative ways to pad the price way North of MSRP.
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