165k Reservations might be the 2021 cut off and a tall order to fulfill.

[Timsvtgen1]

“Stay Tuned” :honk honk:

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[dgorsett]

I'd like some comment from supply chain experts here:

Shouldn't suppliers be beginning component production now (or soon)? If Dana needs 200K more 44's, 190's and 210's starting next spring, and top suppliers and wheel (800K) suppliers et al shouldn't our "insiders" start seeing components coming off someone's line?

 

[Headsong]

I'd like some comment from supply chain experts here:

Shouldn't suppliers be beginning component production now (or soon)? If Dana needs 200K more 44's, 190's and 210's starting next spring, and top suppliers and wheel (800K) suppliers et al shouldn't our "insiders" start seeing components coming off someone's line?

And many of us in biz know the supply chain is squished to death right now...so wondering how all those parts are going to appear? Nightmare isn't even close. Because those component makers need parts, too....

 

[DHH]

One thing in favor of those with reservations is they will not be building the Ranger along side the Bronco for the 1st year at least. The plant will be Bronco only at the start AFAIK.
That plant is for the Bronco and the NEW Ranger, which hasn't even been spotted in camo yet. It's at least a year behind the Bronco

This is entirely incorrect as the plant is currently building the North American Ranger and will be doing so until the new Ranger is released, which will also be built at that plant.

Good thing I originally edited my comment to add "AFAIK".
I didn't know that. I'm surprised they'll build the existing Ranger along side the Bronco. Extra tooling to do that until the new Ranger comes out and they share the frame and other components.

 

[JH1026]

There must be a lot of hair loss and stress eating going on in this thread. Zero sense in reading into $100 reservation numbers and comparing them to actual potential order intake and production capability. You'll have a heart attack from worrying before you even get to place your order.

 

[Raskew]

Hopefully it's sooner than that but I think it comes down to suppliers and such also.

Personally I think this is a big factor. Think about it. They put the Bronco out there, now they need time to source, tender, negotiate, and award to suppliers. This will be no small feat. And don't give me, they should have done all that before they released the Bronco, because that never happens. Sure they may have sourced some, but they would of had to gauge the demand, to determine the scope.

Add to the fact that they are still doing testing, tweaking and improving prior to going to market, along with the multitude of accessories that they are probably developing daily, the process will take time.

I for one, think it will be worth the wait.

 

[The Driving Viking]

Lets wait and see...

You are getting worked up over the "potential" production of the Bronco?

When did you reserve yours...

In not getting worked up. But I am in a sticky situation being that I just sold my Ram pickup truck to get the Bronco. And my back up car is now having engine problems.

I can stretch my driving situation out to probably next spring because of Covid-19 and not having to drive often. But after that or whenever Covid goes away I'll need a vehicle.

So because of my situation I'm just trying to figure out the realistic delivery time frame.

I placed my reservation on July 28th although my ticket says the 29th. Don't know why. But thats when I placed it.

 

[dividebytube]

In not getting worked up. But I am in a sticky situation being that I just sold my Ram pickup truck to get the Bronco. And my back up car is now having engine problems.

I'm in the same boat - pushing an older car beyond it's expiration date. My wife has the newest car while I took over her city beater (a 2008 Infiniti M35x). I really want to get rid of it but will have to push it along further. Thankfully I've been working from home most of the time and only taking a rare car trip.

 

[The Driving Viking]

I'm in the same boat - pushing an older car beyond it's expiration date. My wife has the newest car while I took over her city beater (a 2008 Infiniti M35x). I really want to get rid of it but will have to push it along further. Thankfully I've been working from home most of the time and only taking a rare car trip.

I hear ya. Its not easy. People are acting like I'm flipping out or something just because I want to get a better grasp on the delivery situation.

The best option if I wanted the Bronco was for me to sell my Truck now while the used Truck market is hot. I got a good bit of money for it.

Everything in my plan was working out just fine until my back up car started having engine problems. The cooling fan broke and the engine light is on with the rpms going up and down wildly. Im thinking its carbon build up it one of 3 places.

I don't want to throw money into it either. Thankfully because of Covid-19 I don't have to drive many places like you.

 

[Headsong]

Mt tundra is fine, but I'll be 67 at year end! Lol

 

[cursed_hemi]

Personally I think this is a big factor. Think about it. They put the Bronco out there, now they need time to source, tender, negotiate, and award to suppliers. This will be no small feat. And don't give me, they should have done all that before they released the Bronco, because that never happens. Sure they may have sourced some, but they would of had to gauge the demand, to determine the scope.

Add to the fact that they are still doing testing, tweaking and improving prior to going to market, along with the multitude of accessories that they are probably developing daily, the process will take time.

I for one, think it will be worth the wait.

I agree. I do think everything is finalized at this point mechanically though. I think the "testing" is for huge amounts of free publicity (keeps people talking about it) and probably fine tuning software/ECM parameters.

 

[rjkmoto]

I don’t remember where I saw it but there was an interview/quote - oh maybe it was the Q2 earnings call - some higher-up honcho than Mr. Levine said they were looking at an increase in (build) capacity due to the reservation numbers. But, TBH, I really have a hard time believe ALL 165k, $100 order reservations will convert to actual orders. I’d guess maybe 30% in the high side.

JK

 

[The Driving Viking]

I don’t remember where I saw it but there was an interview/quote - oh maybe it was the Q2 earnings call - some higher-up honcho than Mr. Levine said they were looking at an increase in (build) capacity due to the reservation numbers. But, TBH, I really have a hard time believe ALL 165k, $100 order reservations will convert to actual orders. I’d guess maybe 30% in the high side.

JK

I don't know. I think there's a lot more die hards that are into the Bronco more then just a regular SUV. Plus we still have 4 more months of new people making reservations. I think most will fulfill them. I guess we'll find out within a year.

 

[ColoradoGuy]

Some people could (and did) make two pre-orders on their account. Curious if the 165K includes the folks (like myself) that put in two pre-orders. I only did this because at the time, it was not clear if you could change the trim... and I assume others did the same thing.

 

[rjkmoto]

I don't know. I think there's a lot more die hards that are into the Bronco more then just a regular SUV. Plus we still have 4 more months of new people making reservations. I think most will fulfill them. I guess we'll find out within a year.

$100 will barely feed a family of four at APPLEBEES anymore. And it’s refundable. Not to mention we are living in a economic nightmare and a LOT will change over the next year. All this is to say - the order reservation is not the thing to contemplate - it’s the order count come December.

Not even Ford is expecting to build 165k+ of these in one year.

If Levine is saying 165k reservations that’s only an increase of about 15k since the end of July. If the actually hit 180/200k reservations by December I’d be shocked.

JK

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