Ford: Supply chain issues and we promise you in 45 days... email

[FloridaBroncoPipeDream]

West Coast ports are starting to slow/shut down because of striking longshoremen. This may be related to additional supply constraints for ford. I did notice that used Bronco prices are going up again. I saw a bronco on carmax with the exact specs/trim/paint as mine but it's a year old and 20,000 miles but it's priced at $6000 above my out the door price I paid for my order (tax, tag, title, etc).

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[Ruby1]

I got two of these emails as well. I also have been chatting with Ford every single week about my 2 orders. The wait continues..

 

[BenWaiting41]

I was a January 2021 reservation. My Bronco was blended 4/13, so most likely build completed by the 17th. 2 months ago and it's still sitting in a railcar somewhere between Maryland and Port of Wilmington. Guys who's Bronco's were built 3 weeks before mine and from the same dealership are still sitting in Wilmington. @Ford does not care about these delays in any way shape or form and will do nothing to remedy them. "Sick of waiting on your Bronco? We get it.Walk away, we'll sell it as dealer stock." should be the email they send out to people waiting.

This!! They don’t care. The demand is too high. I told my dealer the other day that with all the delays and recalls, I feel like I’m standing in line to buy a Lemon. His reply was I’m not the only one waiting. Lol. No sh*t

 

[Vooch]

This!! They don’t care. The demand is too high. I told my dealer the other day that with all the delays and recalls, I feel like I’m standing in line to buy a Lemon. His reply was I’m not the only one waiting. Lol. No sh*t

I feel your frustration brother.

 

[tock13]

This whole bronco game is sadly humorous to me. It seemed no problem for ford to drop everything and instantly re-tool to make 50,000 ventilators…yet they can’t fulfill orders for a vehicle they’ve been stumbling over for 3 years?

Supply chain? BS. Figure it out. They have no problem filling lots with F150s

Hell last spring I ordered a 4dr Willy’s with all the options I could get and 3 months later jeep tells me it’s on the line being built.

Guess the ‘supply chain issue’ memo never made it to Jeep?

Like every one else with an order in, I w a n t my bronco!!!!!

 

[Taltyman]

Received mine as well for our Bronco Raptor. When I saw the subject I was worried it was an I'm sorry your order has been canceled email. Basically we've given up on ever seeing it ship and will make a decision if and when it ever ships. Meanwhile just racking up the miles on our Rubicon.

 

[WT205]

Given that this is flat out incorrect for many (already built but stuck “in production”), who in the Ford comms department approved this- despite it being demonstrably wrong? This is negligent management at its finest.

 

[orekid]

I believe this is happening as a deliberate way to avoid price protection certificates, which all expire in early July.

Supply chain constraints have eased and many of us (me included) saw our modules pop in Michigan months ago.

$2.5k x a big number of broncos = an even bigger number of dollars, concurrent with Ford’s margins shrinking as a result of rate increases, inflation and the unprofitable EV capital they have burnt the last few years. Thomas j Henry

 

[JerryC]

They are playing you all. Several new orders from 3/27/23 for various trims are being built or have gotten built. IMO, it seems whomever didn’t re order on 3/27 is being brushed off so they dont have to honor any price protection for old orders. Just my .02

Correct.

Those new orders don't have thousands of dollars in price protection that expires soon. It makes sense to let those orders die and have the buyer reorder at the new, much higher price. All the while redirecting resources to new orders that bring in much higher profit.

IMHO, the email is sign that Ford see a near future where interest the Bronco wanes and they must do something without looking desperate.

The new offerings from Toyota for example are likely to be plan B for many impatient order holders.

So an email to order holders keeps them on the hook in an attempt to keep them from switching brands for as long as possible.

 

[Barny227]

Weird! I got this email Yesterday on the same day that I picked up my ordered Bronco. There seems to be a little disconnect going on.

 

[Somedumbbronc]

Hey Ford if you are looking at this forum, your all asshats and I hope your crap company goes bankrupt.

 

[WT205]

I think some of you are giving Ford too much credit. This was moronic and half-assed email sent because someone in the executive office told Mike Levine they were tired of getting phone calls from angry order holders.

 

[2 Tall Ones]

I received the same thing thought specific to my order yesterday. I’ve got a blend date and can see all modules …. My dealer tells me it is “pending inspection “. @Ford. Fix your problems!!!

Dear xxx We understand it has been too long since you last heard from us. Just wanted to give you an update on the status of your BroncoOuter Banks™ order. While production of your vehicle was projected to begin the week of April 24, 2023, supply chain challenges continue to cause delays and uncertainty. This is frustrating, we get it. We want nothing more than to get your Ford up on the line and start assembling it. And we will continue to work hard to reduce the delays to try to get you on the road in your new vehicle soon. We’ll be sure to keep you updated as we get more information, at least once every 45 days. Hang in there. We really do appreciate your patience and understanding.​

 

[7sKnuckledragger]

Correct.

Those new orders don't have thousands of dollars in price protection that expires soon. It makes sense to let those orders die and have the buyer reorder at the new, much higher price. All the while redirecting resources to new orders that bring in much higher profit.

IMHO, the email is sign that Ford see a near future where interest the Bronco wanes and they must do something without looking desperate.

The new offerings from Toyota for example are likely to be plan B for many impatient order holders.

So an email to order holders keeps them on the hook in an attempt to keep them from switching brands for as long as possible.

toyota may be an option for y’all but I need a flat tow veh for my motorhome. I sold my rubicon and don’t want a grand Cherokee for 65k. Not too many options after that.

 

[Plowman1973]

... we'll let you know that we still can't build your Bronco.

Sry for the click-bait.

The last time I chatted with Ford, at the end I was asked “What can we do to serve you better?”

My answer was “schedule and build my Bronco soon”.

This is their response..

lol

I’m curious what parts are in back order/unavailable? I’m showing built as of yesterday and waiting to be shipped. Blend date of 6/15

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