$2000 off Invoice on October Bronco Reservations at Granger Ford

[Raptor911]

you should post that in the 1st thread so newcomers can see it.

Here is Granger Fords...pay no attention to the discounts there they do not apply to the B5G community, you have better plans available than the organic public...

https://www.grangerford.com/new-ford-bronco.html

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[StyleGuy]

I think Granger (and a few other dealers) have way more reservations than they could ever dream of delivering in 2021. This is their way of subsidizing you for accepting a later delivery. They're hoping their existing reservations will be wiling to go to the back of the line for additional savings. This will ease the pressure on them hopefully getting more orders fulfilled. It's not their fault Ford changed the terms on them at the last minute. Ford originally said they were building Bronco's based on order timestamp. Now they're using some mystery allocation algorithm.

I think Granger may have 10% or more of all Bronco reservations(enthusiast with early timestamps) and the big dealers weren't happy they would see very few deliveries meanwhile Granger would have a field full of them. Granger is a victim of their own success. I'm rooting for Granger but there's going to be lots of pissed people before this is over.

 

[Mac n Nevada]

Actually I have every right to make comments on this form as you do. And you know we all have about 31 days to decide. I do not see the new program benefiting early adopters and based on Ford’s changes it looks like many people will be watching others buying Broncos off the dealer’s lot before theirs ever arrives, later orders will probably be waiting for a year or more. That will be a long time to wait as many people will cancel their orders to buy off lot or another vehicle. Not being negative just know human mature.

do you think those buying off dealer lots are gonna be paying $2000 below invoice ( plus savings on accessories) or do you think they are gonna be paying $10,000 above MSRP?

 

[Mac n Nevada]

Good news in the press this morning for those asking about 2022 changes.

Unexpected demand for 2021 Ford Bronco creates unique challenge for buyers

That may put me over the edge.

I am in no real hurry to get my Bronco ( other than of course wanting to be the first on my block to drive one, but the Bronco is gonna be everywhere) , contrary to popular opinion I really like my FJ and it has never let me down. I wouldn't mind putting another 100,000 miles on it ( currently at 175,000) and then upgrading to the Bronco. What do you think trade in on an FJ with 275,000 miles will be?...

One of the best reasons to wait is to let all of the kinks get worked out. Another good reason is perhaps a chance at new colors and options before they assign you a VIN.

May just have to take advantage of this October surprise...

edit to add:

I am a day 2 reservation holder, but NOT with Granger

 

[Ksm]

I think Granger (and a few other dealers) have way more reservations than they could ever dream of delivering in 2021. This is their way of subsidizing you for accepting a later delivery.

I think Granger may have 10% or more of all Bronco reservations(enthusiast with early timestamps) and the big dealers weren't happy they would see very few deliveries meanwhile Granger would have a field full of them.

Apologies if I missed this somewhere but how do you know they have 16k+ reservations? Interesting stat if this was true.

 

[DrewBronc21]

do you think those buying off dealer lots are gonna be paying $2000 below invoice ( plus savings on accessories) or do you think they are gonna be paying $10,000 above MSRP?

I can’t even get a commitment to Xplan locally nevermind MSRP. Not sure about $10k markups but I’m sure they will be excessive.

 

[Ksm]

That may put me over the edge.

I am in no real hurry to get my Bronco ( other than of course wanting to be the first on my block to drive one, but the Bronco is gonna be everywhere) , contrary to popular opinion I really like my FJ and it has never let me down. I wouldn't mind putting another 100,000 miles on it ( currently at 175,000) and then upgrading to the Bronco. What do you think trade in on an FJ with 275,000 miles will be?...

One of the best reasons to wait is to let all of the kinks get worked out. Another good reason is perhaps a chance at new colors and options before they assign you a VIN.

May just have to take advantage of this October surprise...

Agree! I didn't want one before December of 2021 and this is a great incentive to put in a reservation in October. I'll probably wait until the BP goes live plus another week so I'm one of the last ones to put in an order but this definitely swayed me as well. Told my wife about it last night and she's on board.

 

[Mac n Nevada]

hopefully not Spring 2022 “earliest“ that’s a LONG way off.

I actually think that is pretty close, maybe even optimistic for an OCT reservation...

 

[brettclutch]

I could read into this post negatively for those of us with earlier reservation time stamps wanting to get a timely Bronco at Granger. The pessimistic conspiracy theory view would be this:

-> Ford will send out shipments to all dealers by taking the total amount of broncos available 'this week' and distributing them out to all dealerships based on the 3 factors commented in this thread.
-> Its a percentage game. Each dealer is getting shipments based on the above pool allotment of the available Broncos to fulfill their orders/conversions.
-> Ford will keep at it week after week after week in the above manner until all conversions are handled and dealer lots are starting to get full.

This all will generally work in the probabilities game in that all customers and dealers will get the broncos 'in roughly' that the order reservations are placed in each 'region'. Roughly being defined as +/- 1 or 2 months deviation for each region. (Broncos for sure not getting filled per reservation number, we knew that already)

Now..... we have a problem. One dealership has been an absolute BEAST and a stand-up guy in terms of advocating for the enthusiast. Its been amazing to see what Granger/Albert have achieved and this is exactly how it should be and is a blast of fresh air. However, this wrecks the nicely-established ford model for distribution at the corporate level, since now its too heavily weighted towards a single dealer and not randomly distributed/weighted by region as it should be. Hence delivery of conversions at this single dealership will start to fall behind others since Ford wants their broncos all over the nation (not just in a single region).

So one could read into the fact that Granger won't be getting the allocations needed week after week and that now people with reservations at granger will start to see they have to wait longer for their bronco then billy bob down the street which paid X-Plan or MSRP (or worse MSRP + ADM) locally.

What are the options to fix this? Get people to cancel there an advanced reservation for more money off later. (I wouldn't be surprised if ford and granger didn't work together for such a deal, since why would Granger even do this if there wasn't a concern about filling orders?) AND get more reservations at Granger with an expected LATER delivery date to get the ford distribution model to lean more towards Grangers favor in general and get more delivery for those that are time-sensitive.

Alright boys, I'll take my tin foil hat off. Good luck everyone, hope I'm wrong but I got a feeling I'm not wrong.

 

[Jotica]

What is the doc fee with the new October-order plan? I imagine the rest of the 'deal' or 'plan' is the same as before?

2k under invoice
Doc fee $???
Transit tag $45
No add ons

Tax, license and registration depending on state and buyers responsibility.

 

[DrewBronc21]

I actually think that is pretty close, maybe even optimistic for an OCT reservation...

October of 2020 reservation for a spring 2022 delivery is like a year and a half but I have to wait for the Mansquatch anyway so it probably won’t be much difference but a lot can happen in the meantime.

 

[jonwithanelcamino]

I could read into this post negatively for those of us with earlier reservation time stamps wanting to get a timely Bronco at Granger. The pessimistic conspiracy theory view would be this:

-> Ford will send out shipments to all dealers by taking the total amount of broncos available 'this week' and distributing them out to all dealerships based on the 3 factors commented in this thread.
-> Its a percentage game. Each dealer is getting shipments based on the above pool allotment of the available Broncos to fulfill their orders/conversions.
-> Ford will keep at it week after week after week in the above manner until all conversions are handled and dealer lots are starting to get full.

This all will generally work in the probabilities game in that all customers and dealers will get the broncos 'in roughly' that the order reservations are placed in each 'region'. Roughly being defined as +/- 1 or 2 months deviation for each region. (Broncos for sure not getting filled per reservation number, we knew that already)

Now..... we have a problem. One dealership has been an absolute BEAST and a stand-up guy in terms of advocating for the enthusiast. Its been amazing to see what Granger/Albert have achieved and this is exactly how it should be and is a blast of fresh air. However, this wrecks the nicely-established ford model for distribution at the corporate level, since now its too heavily weighted towards a single dealer and not randomly distributed/weighted by region as it should be. Hence delivery of conversions at this single dealership will start to fall behind others since Ford wants their broncos all over the nation (not just in a single region).

So one could read into the fact that Granger won't be getting the allocations needed week after week and that now people with reservations at granger will start to see they have to wait longer for their bronco then billy bob down the street which paid X-Plan or MSRP (or worse MSRP + ADM) locally.

What are the options to fix this? Get people to cancel there an advanced reservation for more money off later. (I wouldn't be surprised if ford and granger didn't work together for such a deal, since why would Granger even do this if there wasn't a concern about filling orders?) AND get more reservations at Granger with an expected LATER delivery date to get the ford distribution model to lean more towards Grangers favor in general and get more delivery for those that are time-sensitive.

Alright boys, I'll take my tin foil hat off. Good luck everyone, hope I'm wrong but I got a feeling I'm not wrong.

Love it.
My only question is while all Broncos would be delivered to one location. They will all be driving to all regions of the US. Driving Bronco Billboards so to speak.

I’ll be driving to CA across, who knows how many states back to the Bay Area, which I’d think is a huge market due to the wealth, and number of Jeep’s, in addition the 4Runner commands a huge ADM here.

that’s a nice big rolling advertisement for Ford. Can you imagine how many people will approach me at gas stations?

 

[LuckyDevil]

Hi everyone, my name is Zach and I am the dealership owner at Granger Motors. I want to thank you for being so welcoming and accommodating to our employee Albert @Granger Ford , the reception he has received has been humbling. He has done a great job as an ambassador for our company and will continue to be a resource to you moving forward.

I’m here today to announce a couple of changes that we are going to make moving forward. Due to some new information we received on Friday (9/25). We’ve had to make some adjustments to our business plan with Bronco. This will necessitate some changes moving forward. These changes should allow us to do a better job fulfilling the expectations that our current reservation holders have, allow us to accommodate reservation holders that are considering switching to us, and be able to continue to grow the Bronco reservation count overall.

1 – Albert is going to be moved into our “Bronco Expert” role. Not that he hasn’t been doing this full-time already, but we are going to take some of his other responsibilities off his plate. This should allow him to be a great resource to the Bronco6G community for the rest of this year and into 2022 once all of the reservations have been fulfilled. He has been an employee at Granger Motors since 1996, so he’s not going anywhere soon, unless he decides to retire.

2 – October Bronco Reservations at Granger Ford will receive pricing at $2000 under invoice. If you have make a Bronco Reservation that is timestamped in October we will honor this pricing. This will not apply to you if you transfer your reservation you previously placed with another dealer. To be clear this reservation is not for the early adopter that made your reservation on the initial reveal night or previous to October 1st. This is for the customer who is on the fence about signing up for a Bronco, a customer who is price sensitive and considering a Jeep Wrangler, or a customer who is willing to wait out the initial first rush of customers. We are looking to grow the overall reservation count of the Bronco SUV. You will not be the first person in your town to receive your Bronco in all likelihood. Delivery may not be until the 2022 model year. Ford has stated they will fill reservations before stock orders. But you will be at the end of the line of 165,000 and counting reservations.

• Does this help or hurt existing Bronco Reservation holders at Granger? – We are doing this to help our existing Bronco reservation holders get their Bronco quicker. The 3 factors in the allocation process are the number of reservations of a store, market size and Ford sales of that dealership. We can control 2 out of those 3. We are doing our best to sell as many Ford vehicles possible, even purchasing inventory from other Ford dealerships local to us to sell in an effort to increase our sales numbers. The biggest piece of the puzzle comes with adding more reservations that convert to orders.

• How does this make sense for the dealership? – We are selling these new Broncos like we sell all our new cars. We sell our new vehicles at or near our cost. We get paid a commission if we arrange finance for a customer, sell accessories, sell service contracts, sell the traded-in vehicle, and on work performed in our service department. Our dealership is in rural Iowa with low real estate cost, our land and building are paid for, and we do not have a huge fixed expense budget to cover. This allows us to sell things this way and maintain profitability at the store.

• When can I expect my October Reservation? Ford has announced that the Bronco has 165,000 reservations and counting and they anticipate 75% of those reservations to convert to orders. They have also stated that some of these orders may be filled as a 2022 model year vehicle. So based on that math, they are predicting a little over 130,000 Bronco’s to be sold already carrying into the 2022 model year and you should anticipate your order to be filled then.

• Why am I optimistic about a quicker reservation fulfillment? A Tesla Model 3 and a Ford Bronco are just about polar opposites. But that is the only reservation example we can pull from with comparable numbers. So let’s take a look at history with Tesla’s Model 3.
o Tesla required a $1000 Deposit and had a longer wait time initially for the Model 3. They announced a total reservation count of 450,000. Estimates on the reservation to order conversion ratio was around 30-35% for Tesla.
o Ford requires a $100 Deposit and a shorter wait time for the Bronco. A reservation count of 165,000 and is estimating a 75% fulfillment. If Ford were to fill at a rate similar to Tesla’s on the model 3 that is approximately 50,000-55,000 orders that will come from the 165,000 reservations.
o Obviously this is pure speculation by anyone at this point at what percentage of reservations convert to orders. But I am optimistic that our reservation count will turn convert into orders at a higher rate than the national average because of you the enthusiast at Bronco6G.

• Can I transfer my existing order in and receive $2000 under invoice? No, it is not our intent to steal other dealerships existing reservations with this offer. Our intent is to grow the Ford Bronco brand by aggressively offering the best deal on this new SUV.

• I already have a reservation with Granger, Can I receive $2000 off invoice? You will need to cancel your existing reservation and make a new one with an October timestamp to receive this discount.

• Is plan pricing in addition to this discount available? No, we will honor our previous plan pricing offer. But any plan pricing is completely independent of this offer from Ford. There is no requirement to qualify for plan pricing in order to get this offer as well.

I want to thank Ford for the great opportunity to be a dealer representing their brand. The Bronco is a fantastic SUV and we would not have this opportunity if it wasn’t for all the hard work of men and women at Ford who spent countless hours on this project. We are going to do our best as a dealership to fulfill the expectations of our customers and we feel like this is the best way to do so knowing the information that we now know.

You can certainly help us as a dealership by sharing this offer and information with whoever you know that may be on the fence about a potential Bronco purchase or that are scared at the potential sticker shock that Build and Price may offer. I have attached pricing information below showing the minimum savings this offer will give based upon trim levels for a 4 Door Bronco.

Bronco Trim Level Minimum Savings Off MSRP Base $2498 Big Bend $2897 Black Diamond $3349 Outer Banks $3450 Badlands $3560 Wildtrack $3798

Thank you for the opportunity!

Zach

?That's Nice....


?But can i put down a deposit on
The Hybrid/Raptor/Warthog? ??


?

 

[dwbronco]

I’ve had a reservation with Granger since July. I must admit it disappoints me that you change the terms for some that decided to adopt late. I guess I have 31 days to shop around. It seems like you’re not showing much loyalty to the earlier adoptors so I guess if I find a similar deal someplace else I will switch. Never even consider this before.

There's always one.

You've got a great deal with Granger, but you choose to be jealous. Are you willing to wait until 2022? Did you even bother to read the reasoning? You can cancel your current reservation, and get the same deal you are so jealous about; but you won't, because you want the lower price AND earlier delivery. You, sir, are greedy. You moving your reservation won't even be noticed, by Granger; but you just have to make your threats. How about you thank Granger for standing out from the school of sharks, choosing to help the customer, instead of soaking them? No. Greed and Jealousy are your watch words.

 

[sootie007]

New to this and lost...a few questions...do you have to finance with Granger ? Are there dealer, handling fees on top of Invoice ?

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