no, i think the fact that i was basing my entire claim off some threads being unstickied makes it very clear that i was joking...Is this for real?.. ?
Well, the Wrangler was only down a single year and then skyrocketed from the last crash.I think this is actually a valid question and one I'm also worried about since they postponed the reveal. I've been anticipating this for over a year. It has nothing to do with sunk costs, only the bottom line moving forward.
Something to consider - If the economy absolutely tanks overnight (not saying it has or it will, but if it did), the number of people looking for fun SUV daily drivers and off-road toys goes way down, that's just a fact. Same thing happened in 2008. Maybe not you or I, but the overall numbers go down, especially on the true profit makers like the Rubicon-equivalent trims. Sure, the anticipation for the Bronco is high right now, but if they launch an expensive vehicle at a low point in the economy and the initial response from buyers is weak, that can stain the entire trajectory of a product and cause it to never take off.
Remember, the the profit margin from a base trim is low. They make all their profit on higher end trims, the base trim just increases volume so production costs stay down. For that reason, I don't see them canceling higher trim levels or saving them for later, but it's possible.
The fact that they canceled the revealing makes me nervous and they might be buying time to see how the economy plays out. If this thing really does drag out for months and keep factories and offices closed, it's very very possible they could scrap the launch and keep the design in their books for a few years until the economy improves. That said, I really hope this passes soon and the buzz comes right back, but if it gets worse this question could become very real.
Lower oil prices is a key item - that could reduce a customer rush towards smaller more fuel efficient economy cars. And that's a good thing for Ford, seeing as they are getting rid of some economy car lines. If we have a recession plus high oil prices, Ford won't be able to offer customers the Fiesta, Focus, etc ... once they are out of stock and no longer in production.They won't scrap it altogether, just be more cautious and patient until full reveal and launch.
This crash at least has lower oil prices as a result already, compared to some of the last runup to recessions/crashes.
Wrong...unless FORD completely goes out of business..and with really only a few new vehicles set for production in 2021...the money they spent is already calculated into their future profit or loss for at least 3 years..it's already there. If this was still two years out ..that would be a different situation.I'm kind of hoping that's what the 66 or some other trim was meant to be all along, simple durable classic vehicle at a modest price.
Sunk Cost Fallacy
Just because they spent money in the past doesn't mean continuing with that plan is still a good idea.
I think it will in some form, but that isn't why.
Actually if you look at China..it's already over there..they are cranking up the factories ..it will be the same thing here by the end of April latest early May. It will be exactly what happened after WW2..an economic boom. We had already been taking steps to be less reliant on a world economy and more on a Main Street economy for the last 3 years..I think this is actually a valid question and one I'm also worried about since they postponed the reveal. I've been anticipating this for over a year. It has nothing to do with sunk costs, only the bottom line moving forward.
Something to consider - If the economy absolutely tanks overnight (not saying it has or it will, but if it did), the number of people looking for fun SUV daily drivers and off-road toys goes way down, that's just a fact. Same thing happened in 2008. Maybe not you or I, but the overall numbers go down, especially on the true profit makers like the Rubicon-equivalent trims. Sure, the anticipation for the Bronco is high right now, but if they launch an expensive vehicle at a low point in the economy and the initial response from buyers is weak, that can stain the entire trajectory of a product and cause it to never take off.
Remember, the the profit margin from a base trim is low. They make all their profit on higher end trims, the base trim just increases volume so production costs stay down. For that reason, I don't see them canceling higher trim levels or saving them for later, but it's possible.
The fact that they canceled the revealing makes me nervous and they might be buying time to see how the economy plays out. If this thing really does drag out for months and keep factories and offices closed, it's very very possible they could scrap the launch and keep the design in their books for a few years until the economy improves. That said, I really hope this passes soon and the buzz comes right back, but if it gets worse this question could become very real.
As long as you stay ahead of it and don’t go all Italy on us here.Actually if you look at China..it's already over there..they are cranking up the factories ..it will be the same thing here by the end of April latest early May. It will be exactly what happened after WW2..an economic boom. We had already been taking steps to be less reliant on a world economy and more on a Main Street economy for the last 3 years..
It also coincided with the launch of the 4drWell, the Wrangler was only down a single year and then skyrocketed from the last crash.
I 100% agree. I work with multiple electronic factories in China and they are all producing again for the last couple weeks. I don't expect this economic "crash" to be anywhere near as bad as the media is making it sound.Actually if you look at China..it's already over there..they are cranking up the factories ..it will be the same thing here by the end of April latest early May. It will be exactly what happened after WW2..an economic boom. We had already been taking steps to be less reliant on a world economy and more on a Main Street economy for the last 3 years..
China factories are operating because their government has ordered them to do so.factories in China and they are all producing again for the last couple weeks.