- First Name
- Zach
- Joined
- Sep 28, 2020
- Threads
- 53
- Messages
- 1,311
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- 12,622
- Location
- Granger, IA
- Website
- grangerfordextendedwarranty.com
- Vehicle(s)
- Ford Mustang
- Your Bronco Model
- Wildtrak
- Thread starter
- #1
We will be accepting new reservation holders starting 03/20/21 for $2000 off invoice. We will continue this special for the forseeable future until the reservation process has been closed and retail demand has been fulfilled. Just like our special in October, this applies to all trims on the Bronco. I would assume that this reservation would be filled in the 2022 model year regardless of how it is configured. We would like to fulfill all our potential Bronco orders in 2021 and 2022 without any stock orders for our store just fulfilling customer retail orders. To be clear, we have no insight into what 2022 Bronco allocation formula will look like at this point and we have yet to receive our final 2021 Bronco Allocation.
But here are a few Questions I'm sure I will be asked:
But here are a few Questions I'm sure I will be asked:
- Will this apply to transfers? - No, this is only for new reservations made on 3/20/21 and moving forward
- When does this end? We anticipate leaving this offer open until the reservation process is closed. I would assume that Ford will end that after they can fill retail orders immediately and the reservations have been exhausted, but that is only my best guess.
- How does this make sense for the dealership? As stated before, we are viewing 100% of these Bronco sales as incremental business. We have minimal advertising costs, floorplan interest expense, and we have the potential to make money with arranging financing, trade-ins, aftermarket accessories, and service business.
- What will pricing be after reservations have closed? Our plan right now is to offer 3% under invoice after the reservation process has closed for all Bronco retail orders. We will not price our in-stock units this way, but any retail special order we can do that because of the lack of advertising and floorplan expenses.
- When could I expect to see this Bronco? I believe Ford will exhaust existing reservations approximtely 1/2 way through 2022 production. So I would anticipate being towards the end of that timeframe depending on options selected.
- How much am I saving? Based on 2021 Bronco Pricing on a Base 2 Door you'd save at a minimum $2498
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