🔺 2023 Bronco MSRP Price Increases Effective 2/10/23

[KompressorV12]

2 door increased $1800
4 door increased $1300
Raptor increased $2800
D&D increased $200
Edit: effective 2/10. Any changes to body code after that will see the higher price. Dealers SHOULD honor price from order based on order date not the updated price on the invoice at delivery (Price Protection).

Will the price protection include a $200 rebate for destination? Or was it historically taken care of in the past when it raised? My build week
Is 3/20. Will I pay the $1595 destination?

Sponsored

 

[UniBroncorn]

April fools by Ford.....oh wait it's only February

 

[luvmybronco]

Will the price protection include a $200 rebate for destination? Or was it historically taken care of in the past when it raised? My build week
Is 3/20. Will I pay the $1595 destination?

Do you have a window sticker yet? You should pay whatever your sticker says

 

[Cetacean Sensation]

Guess we know how they're paying for that Mach E price cut.

Literal 17% increase in price on the base model year over year here. That's just insanity. Honestly it's kind of garbage. Ford is just leveraging the vague idea that inflation exists in order to price gouge the people they've been screwing over with their production incompetence.

My build has gone from 31.5k to 37k in the time I’ve been waiting for it. The low cost of the thing was the main reason I was interested. If I end up needing to pay these price increases, I seriously may not even pick up the truck. Not sure how I even can own it at this point without getting pissed about the price gouging every time I start it.

 

[AMC Ape]

Wow I think your right. I just checked my 2023 build sheet from Oct 2022 and a 4dr badlands base price was $47,385 and B&P now shows $48,685 an increase of $1300. Destination increased $200 to $1795 from $1595 also. Looks like ford really is going to open the order banks back up and squeeze new order placers for all their worth before shutting them down a few days later. Good for resell though lol

I did some research and went back to 2021 when I placed my first order in April 21’ and a 4dr badlands base $44,590 a difference of $4,095. 9.1% price increase in 1.5 years

Ford’s gotta keep up with inflation.

 

[BisSilent]

I finally got a build date. If they don’t price protect I’d be absolutely furious after 2 years

My reservation date is 7/29/2020 and don't have a build date yet!! I recently deleted the Sasquatch and Lux packages to try and get my Badlands. If they don't give me price protection after all this time I could go postal

 

[BigHoof]

The hits just keep coming

 

[Cheshire]

My 4Dr BaseSquatch
$48,115 <-- +$1300 price + 200 dest
$46,615
$1500 increase

EVERGLADES 4Dr
$53,895 <-- Price has not changed
$1795 <-- dest +$200
$55,490
$200 increase

Maybe Everglades not selling well and Ford needs to clear winch and snorkel inventory?

 

[mx6bfast]

Must be making a lot of eggs at corporate meetings to justify the price increases.

 

[John Auer]

Farley said Ford left $2 billion in profit on the table last year. I guess they're going to make that up on the Bronco .

 

[smonroe11]

Farley said Ford left $2 billion in profit on the table last year. I guess they're going to make that up on the Bronco .

So basically they’re giving me $2450 in PP and then charging me $1500 more on my Badlands. Great.
Doubtful I’ll miss this price increase even though my build date is 3/27.

btw….back door link still shows original MY23 pricing.

 

[Compta38]

just did my build for funzies even though I took delivery months ago...it priced out over $60k. The MSRP on mine was $57815 at the time and I ended up paying $52k after SAC and price protection. I couldn't even fathom paying $60k for a Bronco, lol. It's nice but not $60k nice.

 

[Heelabaloo]

This is not the way I wanted to start my weekend.

 

[BigHoof]

Ford should have waited until the order banks reopened to do this. By raising prices early, just opens up the dealers to hosing people on the mid year increase same as in ‘22.

 

[Haelous]

Window sticker (nav delete) - $61,465
Previous B&P - $62,160
New B&P - $63,660

Yep.

My 4Dr BaseSquatch
$48,115 <-- +$1300 price + 200 dest
$46,615
$1500 increase

EVERGLADES 4Dr
$53,895 <-- Price has not changed
$1795 <-- dest +$200
$55,490
$200 increase

Maybe Everglades not selling well and Ford needs to clear winch and snorkel inventory?

Maybe Everglades is already done, fully scheduled.

Sponsored