Below MSRP, 4 New Broncos (1 Wildtrak and 3 Outer Banks)

[The Bronc]

I am in Nashville, TN. My dealership, Two Rivers Ford has 4 Broncos for sale BELOW MSRP. They are an outstanding and honest dealership. To my knowledge they have never charged over MSRP. If you are interested and would be flying into Nashville, they are about a 15 minute drive from the airport.

Also if you are interested, please call my salesperson Carl Dassinger 615-982-5926. He has been great to deal with and will make the process smooth and easy. Please tell Carl that Mark Hoesel has referred you and respond to this post if you ended up buying one of these Broncos! There is nothing in this for me. I simply want to try to hook up someone looking for a new Bronco at a great price with a good experience and a salesperson looking to make a sale.

https://www.tworiversford.com/searchnew.aspx?Make=Ford&Model=Bronco

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[56F100]

Nice to see an honest dealer out there. If I didn't just get my Bronco I would be all over the 2-door Wildtrak. Can't find two doors anywhere!

 

[The Bronc]

I hope someone scarfs that one up tomorrow. I think they are closed on Sundays.

 

[Fly]

I already have a Bronco, but that 2dr Wildtrak…

 

[Bronc-Itus]

Luckily, for your dealer Ford has slowly jacked up the MSRP so high that they probably have more profit in built in at under MSRP than just a couple years back selling over MSRP.

 

[Roger123]

I already have a Bronco, but that 2dr Wildtrak…

...would almost make me "cheat" on our 2dr Badlands......

 

[The Bronc]

Luckily, for your dealer Ford has slowly jacked up the MSRP so high that they probably have more profit in built in at under MSRP than just a couple years back selling over MSRP.

I can understand your sentiments. However, this dealership seems to be an outlier. They have been owned and operated by the same family since it’s inception 40 years ago. They seem to almost always price everything just under MSRP. To be fair I have only been familiar with this dealership since I ordered from them 2/1/2022. At the time I placed my order they were offering invoice pricing on Bronco orders.

 

[Jrt]

Interesting, these show as dealership orders, are they on the lot now?

 

[The Bronc]

Interesting, these show as dealership orders, are they on the lot now?

I cannot answer that question. I am about 15 miles from the dealership. I can confirm they do not play bait and switch games.

 

[Riverjeep]

Luckily, for your dealer Ford has slowly jacked up the MSRP so high that they probably have more profit in built in at under MSRP than just a couple years back selling over MSRP.

Interesting point, wonder if Ford is passing any of that on to the dealers or just keeping it for themselves.

 

[Bronc-Itus]

I think last time I checked, a new Badlands was pushing $4500 more than the original cost of my 2021. With less standard features. (Bumper swap ac dial faces) This is just my assumption, but I think Ford would have to cut the dealers in as this would be an attempt to both raise corporate profits and get the ADM problem in check.

Interesting point, wonder if Ford is passing any of that on to the dealers or just keeping it for themselves.

 

[BenBronco]

I bought my 2021 Badlands from Matt at Two Rivers in November of 2021. Almost every dealership out there was playing games. I actually switched dealers because I couldn't get straight answers from my local dealership. Bottom line, Two Rivers is awesome! I paid under MSRP in 2021 for a Lux Badlands. I actually saved the pricing information they had on their website at the time (see attached). They did exactly what they said they would do. I'm buying all my new Ford vehicles from them going forward even though I live in Alabama.

 

[Jrt]

Good feedback, I'll call Monday, I'm in Huntsville and am tired of dealing with Woody Anderson Ford, it's ridiculous Huntsville has only 1 local option, I've tried the others in neighboring towns with no help either.

I do have 2021 Mach-e, luckily I did everything by website and Woody Anderson was just delivery, they still tried to mess up my Ford Options Plan, but luckily I knew how it worked better then they did.

 

[The Bronc]

Good feedback, I'll call Monday, I'm in Huntsville and am tired of dealing with Woody Anderson Ford, it's ridiculous Huntsville has only 1 local option, I've tried the others in neighboring towns with no help either.

I do have 2021 Mach-e, luckily I did everything by website and Woody Anderson was just delivery, they still tried to mess up my Ford Options Plan, but luckily I knew how it worked better then they did.

Please call Carl Dassinger, the salesperson I mentioned and tell him Mark Hoesel, a customer referred or sent you. He will treat you right!

 

[The Bronc]

I bought my 2021 Badlands from Matt at Two Rivers in November of 2021. Almost every dealership out there was playing games. I actually switched dealers because I couldn't get straight answers from my local dealership. Bottom line, Two Rivers is awesome! I paid under MSRP in 2021 for a Lux Badlands. I actually saved the pricing information they had on their website at the time (see attached). They did exactly what they said they would do. I'm buying all my new Ford vehicles from them going forward even though I live in Alabama.

I am grateful you jumped in the conversation to share your experience with Two Rivers Ford. There is nothing more powerful than word of mouth. Good reputable dealerships have earned the business through the fair treatment of their customers.

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