Unless it is on Ford letterhead, a press release, an official email etc. it's just people giving their interpretation. As far as I'm concerned until I hear from my dealership or Ford directly none of this matters.
I made a reservation 2 years ago online and converted that reservation to an order at my local dealer in early March 2021 with a confirmation of order email that followed. I was then forced to reorder in October 2021 at the same dealer when the earlier order was balanced out! Immediately after reordering, I received a confirmation email and multiple other emails from Ford that stated how my order was now a priority and would be built in 2022. Since around April, all I receive are Bronco Rodeo emails. So anytime anyone humble-brags about just walking in, ordering and getting their order built in 9 months is frustrating beyond belief!
From a non-reservation buyer perspective all these people complaining about reservations not being fulfilled would lead one to believe they didnāt convert to an order. If weāre saying a reservation has yet to be built is different than saying a conversion to an actual order has not been built. Semantics.
Iād be pissed too. I placed my order with zero expectations of receiving the vehicle within 2022 assuming I was way down the line behind orders such as yourself. So when I did receive an in production status in late July I was caught off guard. Truly I would rather make the purchase next year than this year anyway. Iām not humble bragging I would just like to understand Fordās algorithm as to which orders get built ahead of others. Thereās clearly a broken system and Ford should make it right.
Good example among many, such as your case, why this entire process has been an absolute train wreck from the start.
goal was for everyone to forget the botched Explorer roll out, theyāve successfully done it by making the Bronco release an even bigger 
show.Iām all for first come first serve so Iām annoyed people like myself have been built ahead of others with reservations. I was expecting to wait my place in line and I was okay with that. Ford has a lot of customer experience making up to do
All reservations were converted to orders after the reservation system was closed. When people refer to reservations they're really saying they made a reservation and then converted it to an order. Most were converted by early 2021. What's out there now are reservations that converted to orders, orders that were made since the reservations were closed, and dealer orders. It sounds like you're one of the people that ordered directly. The only point that matters about reservations anymore is they should have resulted in the earliest orders Ford took. The biggest problem most of us have is the way Ford lied about filling the reservations/orders in something close to the order they were made. It's very clear the whole reservation approach was a marketing gimmick and they never really intended to follow through with their published policies. Good luck with your order, hopefully it's not too long a wait and/or the dealer doesn't shaft you when it does come in.
Nobody over-sold their allocations. Ford changed the rules.
Thank you for the info/clarification. Definitely sours the brand when they donāt honor those people who were first to the table. When greed overcomes customer service the fallout is soon to follow.
Ford had roughly 180,000 reservations by Feb/March of 2021. They had roughly 120,000 "conversions" at that time. I.e. folks who converted their reservation to an order. More converted once it was clear that Ford was finally going to actually start building.
I wonder if it's time to create a class action suit against Ford Motor Company and the Dealer Association on behalf of those who have had their orders ignored for 2 years so that Ford and the Dealers could chase the mark-ups to boost their profit margins. It would be interesting to force those two to disclose their decision-making process.
