📊 Bronco September 2022 Sales: 10,892 sold / 13,318 produced

[stonerdoom]

I completely agree with your numbers and I would think that is what Ford will do for MY2023

We'll soon find out. What does it say if they don't?

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[Brownmule247]

I finally got mine. Purchased September 9th.
Loving everything about it!

September of this year? What did you order?

 

[69351windsor]

Ok, so 104,468 produced and 86,387 sold so far this year and Ford stating 99% of those are reservations. On another post it was stated something like 80-90k orders for '23 are left to convert/verify ... this should be a cake walk for Ford to knock out even if all the now 99 orders convert and still leave dealers with some for the lots.

@Ford Motor Company any reason why you can't just bypass allocations this MY and deliver to those who remaining reservations?

Yeah no shit Ford!! I agree with a lot of others that they could easily fill these reservations quickly, but its smells like favoritism to big dealers & perpetuating/ encouraging the act of massive mark ups. Pathetic greed in all it's ugly Ford glory.

 

[69351windsor]

Yup, they should have never taken a single walk in order and went down the list based on timestamp regardless of what dealer was getting it. Ford has really soured many folks to their brand.


Its worse -- here there is a Honda dealer with a new 4 door Wildtrack Sasquatch in Hot Pepper sitting out front for sale. This is not the first Bronco they've had out there either so how they are getting them in front of everyone else should piss off all of us. And it does!

 

[jehines3]

Yeah no shit Ford!! I agree with a lot of others that they could easily fill these reservations quickly, but its smells like favoritism to big dealers & perpetuating/ encouraging the act of massive mark ups. Pathetic greed in all it's ugly Ford glory.

1st, I dig your handle; you are clearly a Ford die-hard.

2nd, I am not a Ford apologist, just another dude who rode through the pandemic without skipping a beat at work.

I ride in the middle of this apparent quagmire that Ford made. Dealers and customers both had expectations changed and Ford altered them throughout.

Large dealers have massive staff to support these major operations. The tax assessment on that 13-acre parking lot and massive sales floor and 30 mechanic service stalls with huge parts counters didn't disappear when the volume to sell went out the window. The tax bills, utility bills, workers comp, etc. are still very real expenses on all dealers, large or small. But those expenses are fairly matched to dealer size.

When the reservation system was announced, many shopped for crazy good deals. Small dealers smelled blood in the water and tried to get a very large share of the pie and consumers followed by taking advantage of transparent dealers offering excellent deals for the hottest new toy. Ford risked the contract they had with their invested franchise dealers at a time when they could not get inventory to stay afloat. I hate to say it, but circling back to allocation was the only way to back out of the mess.

Now, what should have happened was Ford owning the mistake. They clearly changed the disclaimer in the reservation portal, and for a good reason. They should have allowed customers with reservations to pick them up and move them back to a local dealer with allocation. Dealers could have been more transparent about their actual annual allocation as well. To date, I've only seen Granger be massively transparent about allocation and customers' place in line.

I just hope that the remaining MY21 to MY22 so to be MY23 crowd can get their units soon. It was that promise to build in reservation order that got them to use their reservation at a given dealer. Let's face it, if Ford could build and deliver 200k Broncos right now, they would gladly put that money in the bank and satisfy investors.

 

[Mustbeheresomewhere]

September of this year? What did you order?

Yes, I’ve had it for a couple of weeks. Ordered 3/21. Badlands 4-door, 2.3l-7MT, soft top.

 

[jjack50]

4 weeks and 2 days (Mon-Fri) = aprox 3,100 per week and it's says production dropped almost 12% from Aug. If that's from constraints wouldn't Ford build stock units?

Is 3k per week keeping the line moving at "full speed"? If Ford has made approx 3,500 per week in Aug, what slowed the line?

And, what is considered full speed with out adding a shift?

Is there options like adding just a weekend day without adding a night shift for example?

Labor Day weekend slowed production.

 

[P52Ranch]

Odd numbers to me. Wonder if they count the ones waiting for chips as "produced"???
They must be selling better than those numbers. You rarely see them on any dealer lots except the big ones.

It seems that every month we have seen more Bronco's produced than sold. The YTD numbers also follow suit. I believe the 12,200 US Gross Stocks are dealer inventory.

Where are the 5,881 Bronco's? Chip hold? Awaiting Shipment? Exports?

Produced YTD 104,468
Sold YTD 86,387
-------------------------
Difference 18,081
U.S. Gross Stks 12,200
----------------------------
? Delta ? 5,881

 

[OmahaKevin]

Did they hit their goal of 7,000 DR1’s?

Okay, you got me. What are DR1's?

 

[Sixtysixpride]

Okay, you got me. What are DR1's?

Raptor: Desert Runner Tier 1

 

[WaitingForMyBroncoHTX]

Meanwhile the Kia dealership in Tomball, TX I drive by daily has 10 out front in their lot

 

[broncoj11]

Ok, so 104,468 produced and 86,387 sold so far this year and Ford stating 99% of those are reservations. On another post it was stated something like 80-90k orders for '23 are left to convert/verify ... this should be a cake walk for Ford to knock out even if all the now 99 orders convert and still leave dealers with some for the lots.

@Ford Motor Company any reason why you can't just bypass allocations this MY and deliver to those who remaining reservations?

Can you point me in the direction to the total number of orders left?

 

[broncoj11]

Hopefully they will accept new orders soon. Can't wait!

Hopefully not until they deliver all orders in backlog.

 

[kbeck]

So does this mean they have 12k in stock and is that counting the ones priced $20k over MSRP sitting on dealer lots that they purchased from other dealers over MSRP and marked up more or the ones sitting waiting on chips?

 

[JackTripper]

Of course. I wouldn’t want to deprive you of your bronco.

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