Bronco Records 3,277 Sales and 6,072 Units Produced in July 2021

[Administrator]

Over 70 percent of Ford Bronco orders are coming from outside of Ford.

July sales of Bronco totaled 3,277 SUVs, and Ford’s overall AWD/4WD mix of SUVs in July was over 68 percent. This is a new record for Ford and plays a significant role in Ford’s transaction price expansion. Ford SUV transaction pricing in July hit a record of $42,000 per SUV, up $6,200 over last year.

6,072 Broncos were produced in July.

July 2021 Sales Highlights

• Ford Mustang MachE sales grew 15.8% in July, second largest in electric SUV segment.
• New vehicle launches of F-150 Hybrid, Bronco, Mustang MachE expand Ford’s competitive conquest rate.
• Ford accessory business climbs 23%, on track to post new record.
• July total U.S. sales were 120,053 vehicles (down 31.8% vs July 2020).
• July electrified vehicle sales were up 57.5% on sales of 9,103 vehicles.
• July retail order bank increased over 70,000 units, excluding Bronco and Maverick retail orders.

Bronco Highlights

• July 2021 sales were 3,277 vehicles. (July YTD sales were 4,078 vehicles.)
• July 2021 production was 6,072 vehicles. (July YTD production was 13,380 vehicles.)
• Over 70% of Bronco orders are coming from outside of Ford.
• Overall AWD/4WD mix of SUVs in July was over 68%. (This is a new record for Ford and plays a significant role in Ford’s transaction price expansion.)
• Ford SUV transaction pricing in July hit a record of $42,000 per SUV, up $6,200 over last year.

Gross Stock and Production Stats:

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[Ponyup]

That’s more than last year!

 

[Desert_6G]

It could have been over 5k sales. But the rest are in MAP jail, just sitting idle.

 

[RoLyMa27]

Over 70 percent of Ford Bronco orders are coming from outside of Ford.

Huh???

 

[TheWoo]

Huh???

That means they are individuals who were driving something other than a Ford.

 

[RoLyMa27]

That means they are individuals who were driving something other than a Ford.

Ohhhh, conquest sales! Now I get it! Edit: Thanks for clarifying!

 

[broncoj11]

Over 70 percent of Ford Bronco orders are coming from outside of Ford. July sales of Bronco totaled 3,277 SUVs, and Ford’s overall AWD/4WD mix of SUVs in July was over 68 percent. This is a new record for Ford and plays a significant role in Ford’s transaction price expansion. Ford SUV transaction pricing in July hit a record of $42,000 per SUV, up $6,200 over last year.

By this rate it’s going to take 3 years to fill the 125k converted orders

 

[Eason]

Too bad they can't build em.

 

[Carolina Jim]

July sales of Bronco totaled 3,277 SUVs,

Please clarify what qualifies a unit as a "July" sale...is it:

date shipped out of MAP?
date received by dealer?
date accepted by end customer?
other?

Thanks

 

[SwankyTiger]

Please clarify what qualifies a unit as a "July" sale...is it:

date shipped out of MAP?
date received by dealer?
date accepted by end customer?
other?

Thanks

actual sales, so no longer dealer owned.

 

[JakeC]

Please clarify what qualifies a unit as a "July" sale...is it:

date shipped out of MAP?
date received by dealer?
date accepted by end customer?
other?

Thanks

customer signed the final dotted line in July, I believe.

 

[mpeugeot]

So basically 4,100 Broncos have escaped the pen at MAP so far. That's not so good... that means that the roughly 14,000 built, 3,000 are dealer demos and nearly 7,000 have not been delivered.

 

[Administrator]

Added production stats:

6,072 units came off the line in July.

 

[myrealname123]

Added production stats:

6,072 units came off the line in July.

Thanks for adding this, much needed..

 

[WuNgUn]

Huh???

Jeep owners

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