Dealer says they are getting Bronco Raptor allocations, 30K over MSRP

[broncosor]

So my dealer who did not charge any ADM on the Bronco (MSRP for all) just told me they are getting a few allocations for the Bronco Raptor and will charge all of them 30K over. Also said will be a different reservation system.
Could be true or not, just sharing what they told me.

Sponsored

 

[Baddie64]

It is time for the stealership business model to die.

 

[Paul Gagnon]

It is time for the stealership business model to die.

As long as idiots are willing to pay that much over MSRP, it's hardly the dealership's fault.

 

[Ripcurl]

Reminds me of the crazy housing market this year....people offering $100,000 over listing to compete with others

Maybe Ford should just price them higher to start

 

[VelocityBronco]

Supply and demand. Ford allows this to happen and people continue to pay these stupid prices... until either of those things change, this will continue or get worse...

 

[cowman]

A fool and his money is soon parted....

 

[Baddie64]

As long as idiots are willing to pay that much over MSRP, it's hardly the dealership's fault.

Not really putting the fault on individual stealerships, but rather the business model itself.

 

[ATLColonial]

At least they're being up front about it? The Raptors generally get a big markup because they're truly a limited edition car, at least people won't put in an order expecting MSRP and be surprised with it later one.

 

[xcxv]

That’s a great deal. You could flip it for 250K

 

[FourHorses]

Ford should just sell them at $100k and let them get the profits instead of the dealers.

 

[BrentC]

Ford should just sell them at $100k and let them get the profits instead of the dealers.

The dealer would in turn mark it up to 130k…still MSRP + ADM.

 

[FourHorses]

The dealer would in turn mark it up to 130k…still MSRP + ADM.

Probably, but their is a point where the vehicle simply does not justify the cost.

 

[4everbored]

So my dealer who did not charge any ADM on the Bronco (MSRP for all) just told me they are getting a few allocations for the Bronco Raptor and will charge all of them 30K over. Also said will be a different reservation system.
Could be true or not, just sharing what they told me.

If a dealer says they will screw people over on the price. I'd fully believe them on it.

 

[uniqueusername]

At least they're being up front about it? The Raptors generally get a big markup because they're truly a limited edition car, at least people won't put in an order expecting MSRP and be surprised with it later one.

Up front about this $30K ADM, will probably hit the order holder with an additional $20K ADM when they pick it up after waiting 18 months.

 

[1975U15]

It's clearly a missed pricing opportunity by Ford (which hurts shareholders) when a mark up of $30k is effective with the middle man. Price the things higher to start. Not complicated.

Sponsored